本文關(guān)鍵詞：“農(nóng)業(yè)品牌研究院”微信公共平臺(tái)設(shè)計(jì)方案　出處：《浙江大學(xué)》2015年碩士論文　論文類(lèi)型：學(xué)位論文

  更多相關(guān)文章： 微信公共平臺(tái) 設(shè)計(jì)方案 浙江大學(xué)CARD農(nóng)業(yè)品牌研究中心

【摘要】：2014年4月份,我很幸運(yùn)的進(jìn)入到中國(guó)農(nóng)業(yè)品牌研究中心實(shí)習(xí),全程參與了“農(nóng)業(yè)品牌研究院”微信公共號(hào)的方案設(shè)計(jì)和運(yùn)營(yíng)。中國(guó)農(nóng)業(yè)品牌研究中心隸屬浙江大學(xué)中國(guó)農(nóng)村發(fā)展研究院,是國(guó)內(nèi)高等院校中首家專(zhuān)注于農(nóng)業(yè)品牌的研究機(jī)構(gòu)。以研究、引領(lǐng)、服務(wù)中國(guó)三農(nóng)的品牌建設(shè)為己任,致力將中心締造成為富有學(xué)術(shù)價(jià)值與專(zhuān)業(yè)力量的智庫(kù)平臺(tái)。在新媒體時(shí)代,微信公共平臺(tái)讓我們能夠更便捷的與受眾互動(dòng),中國(guó)農(nóng)業(yè)品牌研究院微信平臺(tái)應(yīng)時(shí)而生。“農(nóng)業(yè)品牌研究院”將目標(biāo)受眾定位為,對(duì)農(nóng)業(yè)品牌感興趣的相關(guān)人員。特別是具有互聯(lián)網(wǎng)思維和農(nóng)業(yè)品牌化意識(shí)的“新農(nóng)人”。秉承“專(zhuān)業(yè)、輕松、服務(wù)、分享”的設(shè)計(jì)理念,致力于打造一個(gè)農(nóng)業(yè)品牌化知識(shí)分享平臺(tái)。設(shè)計(jì)的亮點(diǎn)在于內(nèi)容定位的差異化,中國(guó)農(nóng)業(yè)品牌研究中心的資源給與了微信公共號(hào)巨大的支持,專(zhuān)業(yè)的原創(chuàng)內(nèi)容是我們與其他農(nóng)業(yè)領(lǐng)域微信公共號(hào)的不同之處。其次,線上線下的結(jié)合,也給微信公共平臺(tái)的運(yùn)營(yíng)提供了新思路。方案實(shí)施了10個(gè)月,已經(jīng)推送文章300余篇,累積粉絲2600余人。依據(jù)數(shù)據(jù)和受眾反饋,針對(duì)平臺(tái)的不足之處,我們依然在實(shí)踐中不斷修改更新。
[Abstract]:In April 2014, I was lucky to enter the China Agricultural Brand Research Center for an internship. Participated in the program design and operation of WeChat Public number of "Agricultural Brand Research Institute". The China Agricultural Brand Research Center belongs to the China Rural Development Research Institute of Zhejiang University. Is the first domestic institutions of higher learning focused on agricultural brand research institutions to research, lead, serve the brand construction of China's agriculture, rural areas and farmers as its own responsibility. We are committed to building the center into a think tank platform with academic value and professional strength. In the new media era, WeChat public platform allows us to interact with our audiences more conveniently. The WeChat platform of China Agricultural Brand Research Institute comes into being in time. "Agricultural Brand Research Institute" aims at the target audience. Interested in the agricultural brand related personnel, especially the Internet thinking and agricultural brand awareness of the "new farmers", adhering to the "professional, relaxed, service, sharing" design concept. Focus on creating an agricultural brand knowledge sharing platform. The bright spot of the design is the differentiation of content positioning. The resources of China Agricultural Brand Research Center give great support to WeChat. Professional original content is the difference between us and other agricultural domain WeChat public number. Secondly, the combination of online and offline also provides a new idea for the operation of WeChat public platform. The program has been implemented for 10 months. Has pushed more than 300 articles, cumulative fans more than 2600 people. Based on data and audience feedback, in view of the platform's shortcomings, we are still in practice to revise and update.
【學(xué)位授予單位】：浙江大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類(lèi)號(hào)】：F323.5;G206-F

【參考文獻(xiàn)】

相關(guān)期刊論文 前1條

1 譚震;;傳統(tǒng)媒體如何借助微信擴(kuò)大影響——微信的媒介功能及影響分析[J];中國(guó)記者;2013年05期

，

本文編號(hào)：1379821