本文選題：資金流通 + 淘寶　； 參考：《財務與會計》2015年21期

【摘要】：正O2O是一種信息流通過互聯(lián)網(wǎng)傳遞、資金流通過線上(在某些特殊情況下也可能是線下)結算,但服務是在線下體驗的消費過程。相對于以淘寶、京東為代表的電商模式而言,O2O所消費的商品更多的是某種服務——淘寶的買家并不需要接觸賣家就可以獲得商品,而O2O的買家往往要和賣家接觸才能獲得消費體驗。從最樂觀的想法看,因為存在著人和人之間的接觸,所以,理論上買賣雙方就會存在某種其他電商所不具有的親密關系,其后續(xù)的商業(yè)機會也往往存在
[Abstract]:Positive O _ 2O is a process in which information flows are transmitted via the Internet, and money flows are settled online (or, in some special cases, offline), but services are an off-line experience of consumption. Compared with Taobao, the e-commerce model represented by JingDong is more likely to consume some kind of service-buyers of Taobao do not need to contact the seller to get the goods. And O 2 O buyers often have to contact the seller to get a consumer experience. From the most optimistic point of view, because there is contact between people, in theory there will be some kind of intimate relationship between the buyers and sellers, and the subsequent business opportunities will often exist.
【作者單位】： 北京大學軟件與微電子學院;
【分類號】：F724.6;F715.5

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