發(fā)布時間：2018-08-18 15:41

【摘要】：近年來,隨著居民消費升級驅(qū)動和政府政策大力支持,我國居民旅游需求不斷被釋放,旅游消費持續(xù)升溫,旅游產(chǎn)業(yè)迎來了難得的黃金發(fā)展機遇。但旅游業(yè)是一個需要長期資金投放的行業(yè),如何能夠順利融資是旅游企業(yè)能否抓住市場機遇的關(guān)鍵。2013年1月新三板的正式揭牌運營,讓旅游企業(yè)似乎看到了通過掛牌新三板進行融資的曙光。但從實際情況來看,已掛牌新三板的旅游企業(yè)并沒有像預(yù)想的那樣春風(fēng)得意,大部分企業(yè)經(jīng)營能力差、盈利水平低,甚至沒有能夠在新三板市場上成功融資。究其原因,是由于新三板旅游企業(yè)缺乏對企業(yè)投資、籌資及利潤分配等財務(wù)戰(zhàn)略的合理規(guī)劃,難以獲得投資者的認可和產(chǎn)業(yè)資本的青睞。因此,如何對新三板旅游企業(yè)進行合理的財務(wù)戰(zhàn)略規(guī)劃,是擺在實務(wù)界和理論界的一個亟待解決的問題本文在相關(guān)概念界定和理論分析的基礎(chǔ)上,首先分析了新三板旅游企業(yè)財務(wù)戰(zhàn)略的現(xiàn)狀,發(fā)現(xiàn)新三板旅游企業(yè)普遍存在盈利良莠不齊和融資困難的兩大問題,其原因是缺乏合理的財務(wù)戰(zhàn)略規(guī)劃。其次,收集了 57家掛牌新三板的旅游企業(yè)2013年至2016年的財務(wù)數(shù)據(jù)作為樣本,測算出了財務(wù)戰(zhàn)略矩陣下各樣本企業(yè)的價值狀態(tài)和資金狀態(tài),結(jié)果表明新三板旅游企業(yè)整體上處于財務(wù)戰(zhàn)略矩陣價值增值的象限,可見旅游行業(yè)發(fā)展前景可觀,但由于市場規(guī)模增速較快,絕大多數(shù)企業(yè)內(nèi)部資金無法完全支撐其發(fā)展,普遍面臨著資金短缺的問題,這與盈利良莠不齊和融資困難的現(xiàn)狀一致。然后,對樣本企業(yè)的資金狀態(tài)和價值狀態(tài)的分類結(jié)果進行合理性檢驗,結(jié)果表明財務(wù)矩陣理論對于企業(yè)的分類是合理的。最后,以華強方特為例,在拆解財務(wù)戰(zhàn)略矩陣指標的基礎(chǔ)上對華強方特近四年的財務(wù)戰(zhàn)略進行深入分析,并根據(jù)企業(yè)當(dāng)前的財務(wù)戰(zhàn)略缺陷提出了有針對性的建議,進一步說明了財務(wù)戰(zhàn)略矩陣在實際應(yīng)用中具有可行性和科學(xué)性。本文首次將財務(wù)矩陣理論引入新三板旅游企業(yè)財務(wù)管理實踐中,不僅驗證了財務(wù)戰(zhàn)略矩陣在新三板市場的有效性,而且為新三板旅游企業(yè)制定合理的財務(wù)戰(zhàn)略提供經(jīng)驗借鑒,同時對于新三板其他企業(yè)也具有一定的參考價值。
[Abstract]:In recent years, with the promotion of residents' consumption and the support of government policies, the tourism demand of Chinese residents is constantly released, the tourism consumption continues to heat up, and the tourism industry ushered in a rare golden development opportunity. However, tourism is an industry that needs long-term capital investment, and how to smoothly raise funds is the key to whether tourism enterprises can seize the market opportunities. Let tourism enterprises seem to see through the listing of the new three-board financing dawn. However, from the actual situation, the tourism enterprises listed on the new third board are not as complacent as expected. Most of the enterprises have poor management ability, low profit level, and have not even been able to successfully raise funds in the new third board market. The reason is that the new three board tourism enterprises lack reasonable planning of financial strategy such as investment, financing and profit distribution, which makes it difficult to obtain the recognition of investors and the favor of industrial capital. Therefore, how to carry on the reasonable financial strategic planning to the new three boards tourism enterprises, is a problem that needs to be solved urgently in the practical and theoretical circles. This paper is based on the definition of the relevant concepts and theoretical analysis. Firstly, this paper analyzes the present situation of the financial strategy of the new three boards tourism enterprises, and finds that the tourism enterprises of the new three boards generally have two major problems, that is, the profit is mixed and the financing is difficult, which is due to the lack of reasonable financial strategic planning. Secondly, the financial data of 57 tourism enterprises listed on the new third board from 2013 to 2016 are collected as samples, and the value status and capital status of each sample enterprise under the financial strategy matrix are calculated. The results show that the tourism enterprises of the new three boards are in the quadrant of the value added value of the financial strategy matrix as a whole. It can be seen that the tourism industry has considerable development prospects, but because of the rapid growth of the market scale, most of the internal funds of the enterprises cannot fully support its development. There is a general shortage of capital, which is consistent with mixed earnings and difficult financing. Then, the rationality of the classification results of the capital state and the value state of the sample enterprises is tested, and the results show that the financial matrix theory is reasonable for the classification of enterprises. Finally, taking Hua Qiang Fangte as an example, on the basis of disassembling the index of financial strategy matrix, this paper makes an in-depth analysis of Hua-Qiang Fangte's financial strategy in the past four years, and puts forward some targeted suggestions according to the current financial strategic defects of the enterprise. Further explained the financial strategy matrix has the feasibility and the science in the actual application. This paper introduces the financial matrix theory into the financial management practice of the new three boards tourism enterprises for the first time, which not only verifies the validity of the financial strategy matrix in the new third board market, but also provides experience and reference for the new three boards tourism enterprises to formulate reasonable financial strategy. At the same time for the new three-board other enterprises also have a certain reference value.
【學(xué)位授予單位】：西安理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F832.51;F592.6;F590.66

【相似文獻】

相關(guān)期刊論文 前10條

1 閻達五,陸正飛;論財務(wù)戰(zhàn)略的相對獨立性——兼論財務(wù)戰(zhàn)略及財務(wù)戰(zhàn)略管理的基本特征[J];會計研究;2000年09期

2 陳興述;論財務(wù)戰(zhàn)略的本質(zhì)和范疇[J];財會月刊;2003年11期

3 陳興述;;論財務(wù)戰(zhàn)略的本質(zhì)和范疇[J];中國內(nèi)部審計;2005年04期

4 修瑋;;談公司利益主體與財務(wù)戰(zhàn)略制定[J];財會月刊;2006年09期

5 何偉;;淺談新環(huán)境下我國中小企業(yè)財務(wù)戰(zhàn)略的實施[J];邯鄲職業(yè)技術(shù)學(xué)院學(xué)報;2006年03期

6 竇紹英;;公司戰(zhàn)略與財務(wù)戰(zhàn)略的相互支撐分析[J];煤炭經(jīng)濟研究;2006年09期

7 張忠壽;;中小企業(yè)財務(wù)戰(zhàn)略實施的現(xiàn)狀、成因及對策[J];財會通訊(理財版);2007年01期

8 董清含;周晨霞;;我國中小企業(yè)財務(wù)戰(zhàn)略研究[J];科技信息(學(xué)術(shù)研究);2007年05期

9 黃壽昌;肖俊;;財務(wù)戰(zhàn)略的制定:內(nèi)在邏輯與基本框架[J];財會通訊(學(xué)術(shù)版);2007年06期

10 王君生;;論企業(yè)可持續(xù)發(fā)展財務(wù)戰(zhàn)略的制定與實施[J];內(nèi)蒙古科技與經(jīng)濟;2007年20期

相關(guān)會議論文 前5條

1 張沙;;從戰(zhàn)略柔性出發(fā)談財務(wù)戰(zhàn)略柔性[A];中國會計學(xué)會高等工科院校分會第十八屆學(xué)術(shù)年會（2011）論文集[C];2011年

2 何宇城;;價值管理實踐下的財務(wù)戰(zhàn)略探索[A];中國會計學(xué)會2006年學(xué)術(shù)年會論文集（下冊）[C];2006年

3 企業(yè)財務(wù)戰(zhàn)略課題組;別傳遠;;企業(yè)發(fā)展的財務(wù)戰(zhàn)略思考[A];2005年度中國總會計師論文選[C];2006年

4 王鍇;李蕓;;公司愿景·財務(wù)戰(zhàn)略·執(zhí)行能力[A];中國會計學(xué)會2006年學(xué)術(shù)年會論文集（下冊）[C];2006年

5 高山;王靜梅;;基于可持續(xù)發(fā)展的高校財務(wù)戰(zhàn)略選擇[A];中國會計學(xué)會財務(wù)管理專業(yè)委員會2009年學(xué)術(shù)年會論文集[C];2009年

相關(guān)重要報紙文章 前10條

1 杜小萍;論企業(yè)總體財務(wù)戰(zhàn)略[N];山西科技報;2005年

2 本報記者 劉安天;國企財務(wù)戰(zhàn)略切忌偏離企業(yè)整體發(fā)展戰(zhàn)略[N];中國會計報;2014年

3 本報記者 劉海玲;財務(wù)戰(zhàn)略：為明天作保障[N];中國會計報;2014年

4 蕭瀟;信息化助推長虹財務(wù)戰(zhàn)略轉(zhuǎn)型[N];經(jīng)濟參考報;2014年

5 邵新智;企業(yè)財務(wù)戰(zhàn)略選擇[N];經(jīng)濟參考報;2004年

6 王金龍;激活我國中小企業(yè)財務(wù)戰(zhàn)略的理論構(gòu)想[N];財會信報;2011年

7 唐美云;多元化企業(yè)集團財務(wù)戰(zhàn)略該如何構(gòu)建[N];中國會計報;2012年

8 屠建清;民營企業(yè)拓展性財務(wù)管理體系的構(gòu)建[N];財會信報;2011年

9 王本增;油田企業(yè)加強財務(wù)戰(zhàn)略研究迫在眉睫[N];中國審計報;2004年

10 金巖;為財務(wù)戰(zhàn)略轉(zhuǎn)型打下基礎(chǔ)[N];中國城鄉(xiāng)金融報;2007年

相關(guān)博士學(xué)位論文 前4條

1 姚文韻;基于企業(yè)價值可持續(xù)增長的財務(wù)戰(zhàn)略研究[D];南京林業(yè)大學(xué);2008年

2 嚴洪;上市公司整體上市與分拆上市財務(wù)戰(zhàn)略研究[D];西南財經(jīng)大學(xué);2011年

3 侯雪筠;基于廣義財務(wù)戰(zhàn)略的企業(yè)核心能力評價研究[D];哈爾濱工程大學(xué);2006年

4 李a\R，

本文編號：2189923