本文選題：個人偏好　切入點：調(diào)查　出處：《安徽財經(jīng)大學(xué)》2014年碩士論文

【摘要】：改革開放以來,我國金融市場的建設(shè)取得了很大進步。隨著經(jīng)濟的發(fā)展,我國人民生活水平得到了相應(yīng)的提高,人民的物質(zhì)生活和精神生活都得到了很大的需求和滿足。同時,個人財富的積累伴隨著市場機制的不斷完善,市場上出現(xiàn)了各種各樣的投資渠道,所以投資方式的選擇也另投資者無所適從,不管是繼續(xù)堅持在銀行存款、購買理財產(chǎn)品、炒股、購買期貨還是投資房地產(chǎn),如何選擇適合自己的投資方式從而達到預(yù)期的收益需要個人投資者根據(jù)自己的情況做出合理的判斷。 本文以蚌埠市為調(diào)研區(qū)域范圍,以個人投資偏好的影響為調(diào)研對象,按投資學(xué)理論中的投資者偏好的相關(guān)知識及組合管理中的一些原理,在蚌埠市轄區(qū)范圍內(nèi)及相關(guān)的一些蚌埠論壇,按不同的性別、年齡段、收入水平,從風(fēng)險和收益的視角,基于調(diào)查和評估的有效性、便利性及受訪對象的易用接受性等原則設(shè)計出調(diào)查問卷,借以評估蚌埠市個人投資者的風(fēng)險收益偏好,進而得出相關(guān)的結(jié)論和提出一些政策建議。 文章分為五個部分,第一部分主要介紹了調(diào)研的背景、調(diào)研的目的、調(diào)研的意義以及調(diào)研的基本情況。第二部分主要介紹了投資偏好的相關(guān)理論綜述以及調(diào)研設(shè)計的原則。第三部分主要就是問卷的設(shè)計、實施過程以及問卷的回收情況。第四部分主要分析相關(guān)數(shù)據(jù)并分類分析不同背景的個人投資者的投資偏好問題。第五部分主要介紹通過調(diào)查分析得出的調(diào)查結(jié)論以及建議。
[Abstract]:Since the reform and opening up, great progress has been made in the construction of the financial market in China. With the development of the economy, the living standards of the people in our country have been improved accordingly, and the material and spiritual lives of the people have been greatly demanded and satisfied. At the same time, The accumulation of personal wealth is accompanied by the continuous improvement of the market mechanism, and a variety of investment channels have emerged in the market. Therefore, the choice of investment methods is also at a loss for investors, regardless of whether they continue to stick to bank deposits and purchase financial products. Stock speculation, buying futures or investing in real estate, how to choose the right way to invest in order to achieve the expected return requires individual investors to make a reasonable judgment according to their own circumstances. This paper takes Bengbu City as the research area, taking the influence of individual investment preference as the research object, according to the relevant knowledge of investor preference in investment theory and some principles of portfolio management. Within the jurisdiction of Bengbu City and some related Bengbu forums, based on the effectiveness of the survey and evaluation, according to gender, age, income level, and from the perspective of risk and income, In order to evaluate the risk and return preference of individual investors in Bengbu, the questionnaire is designed according to the principles of convenience and acceptability of the respondents, and the relevant conclusions and some policy suggestions are put forward. The article is divided into five parts. The first part mainly introduces the background of the investigation, the purpose of the research, The second part mainly introduces the related theories of investment preference and the principles of research design. The third part is the design of questionnaire. The fourth part mainly analyzes the relevant data and analyzes the investment preference of individual investors with different backgrounds. The fifth part mainly introduces the conclusions and recommendations obtained from the investigation and analysis.
【學(xué)位授予單位】：安徽財經(jīng)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F832.5

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