GXWL公司競爭戰(zhàn)略研究
發(fā)布時間：2018-12-25 19:53
【摘要】：隨著中國宏觀經(jīng)濟的持續(xù)穩(wěn)定發(fā)展，中國物流行業(yè)尤其是國內(nèi)公路貨運行業(yè)也呈欣欣向榮之勢。但相較歐美發(fā)達國家而言，國內(nèi)物流占GDP比重仍過高，社會物流總成本居高不下。借鑒歐美發(fā)達國家經(jīng)驗，物流公共信息平臺將會成為從根本上改變中國物流行業(yè)的新模式。 本研究通過運用PEST模型分析了GXWL公司的外部宏觀環(huán)境，提出物流公共信息平臺發(fā)展的機遇與挑戰(zhàn)。進而通過對國內(nèi)外物流公共信息平臺現(xiàn)狀的研究，，同時對國內(nèi)同行業(yè)競爭對手的優(yōu)劣勢分析，提出GXWL公司存在的問題。再采用SWOT分析方法對GXWL公司進行分析。提出GXWL公司的競爭戰(zhàn)略。最后針對XWL公司競爭戰(zhàn)略，對其實施的方法及其實施后的效果進行總結(jié)。最后，對本研究進行了總結(jié)，并希望能夠?qū)χ袊锪鞴残畔⑵脚_行業(yè)及企業(yè)有所借鑒意義。
[Abstract]:With the sustained and stable development of China's macro-economy, China's logistics industry, especially the domestic road freight industry is also thriving. However, compared with the developed countries in Europe and America, the proportion of domestic logistics to GDP is still too high, and the total cost of social logistics remains high. Based on the experience of developed countries in Europe and the United States, the public information platform of logistics will become a new mode to fundamentally change the logistics industry in China. This paper analyzes the external macro environment of GXWL Company by using PEST model, and puts forward the opportunities and challenges for the development of logistics public information platform. Through the research on the current situation of logistics public information platform at home and abroad and the analysis of the advantages and disadvantages of domestic competitors in the same industry, the problems of GXWL company are put forward. SWOT analysis method is used to analyze GXWL Company. Put forward the competitive strategy of GXWL Company. Finally, according to the competition strategy of XWL Company, the implementation method and the effect after its implementation are summarized. Finally, this paper summarizes the research, and hopes it can be used for reference to Chinese logistics public information platform industry and enterprises.
【學位授予單位】：蘇州大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F259.23;F272
本文編號：2391564
[Abstract]:With the sustained and stable development of China's macro-economy, China's logistics industry, especially the domestic road freight industry is also thriving. However, compared with the developed countries in Europe and America, the proportion of domestic logistics to GDP is still too high, and the total cost of social logistics remains high. Based on the experience of developed countries in Europe and the United States, the public information platform of logistics will become a new mode to fundamentally change the logistics industry in China. This paper analyzes the external macro environment of GXWL Company by using PEST model, and puts forward the opportunities and challenges for the development of logistics public information platform. Through the research on the current situation of logistics public information platform at home and abroad and the analysis of the advantages and disadvantages of domestic competitors in the same industry, the problems of GXWL company are put forward. SWOT analysis method is used to analyze GXWL Company. Put forward the competitive strategy of GXWL Company. Finally, according to the competition strategy of XWL Company, the implementation method and the effect after its implementation are summarized. Finally, this paper summarizes the research, and hopes it can be used for reference to Chinese logistics public information platform industry and enterprises.
【學位授予單位】：蘇州大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F259.23;F272
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本文編號：2391564
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