【摘要】：近年來，我國商業(yè)地產(chǎn)得以迅速發(fā)展，究其原因主要體現(xiàn)在兩個方面：一方面，住宅地產(chǎn)發(fā)展放緩，地產(chǎn)開發(fā)商將注意力逐漸向商業(yè)地產(chǎn)領域轉(zhuǎn)移；另一方面，由于人民經(jīng)濟生活水平提高對導致的物質(zhì)需求增加，促使商業(yè)地產(chǎn)的迅速發(fā)展。然而，商業(yè)地產(chǎn)項目的績效管理水平與其發(fā)展速度并不匹配，與國外發(fā)達國家相比，我國商業(yè)地產(chǎn)的績效管理水平仍然十分落后。在商業(yè)地產(chǎn)的理論研究方面，，國內(nèi)外學者對商業(yè)地產(chǎn)的研究的主要集中在商業(yè)地產(chǎn)的開發(fā)運營階段研究以及項目建成后的運營情況評價，缺乏針對商業(yè)地產(chǎn)項目的實施階段績效水平的研究。 項目實施階段主要包括施工單位的選擇、建設過程控制、交付后的服務質(zhì)量控制三個階段，本文主要對項目實施過程中的施工單位的選擇和建設過程控制兩方面對商業(yè)地產(chǎn)項目實施階段績效水平進行研究。在項目的實施過程中，施工單位是項目建設的主體，施工單位的綜合水平對項目最終的績效成果有很大影響，施工單位的選擇是實施階段績效評價的基礎。本文基于DEA—FCE評價方法對施工單位進行選擇，從項目實施階段的第一步開始對商業(yè)地產(chǎn)項目實施階段績效進行評價。 從開發(fā)商在項目實施階段的施工單位選擇和建設過程控制方面出發(fā)，對商業(yè)地產(chǎn)項目在實施階段的整體績效進行評價。在施工單位選擇方面，以“5E”原則為基礎，基于DEA-FCE的評價方法建立評價模型，對施工單位進行合理性選擇。在項目建設過程控制方面，針對施工單位選擇階段的最優(yōu)施工單位，對其施工工藝過程分階段進行項目績效評價。根據(jù)分析評價結(jié)果調(diào)整下階段的施工管理，從而達到建設項目整體績效最優(yōu)。最后以某大型商業(yè)地產(chǎn)項目為例，對其實施階段的績效水平進行實證分析，并提出績效改善建議。
[Abstract]:In recent years, China's commercial real estate has developed rapidly, the main reasons are reflected in two aspects: on the one hand, the development of residential real estate slowed down, real estate developers will gradually shift their attention to the commercial real estate field; On the other hand, due to the improvement of the people's economic living standards, the material demand increases, which promotes the rapid development of commercial real estate. However, the performance management level of commercial real estate projects does not match its development speed. Compared with developed countries, the performance management level of commercial real estate in China is still very backward. In the theoretical research of commercial real estate, the research of domestic and foreign scholars on commercial real estate mainly focuses on the development and operation stage of commercial real estate and the evaluation of the operation situation after the completion of the project. Lack of research on the performance level of commercial real estate project implementation phase. The project implementation stage mainly includes three stages: the selection of the construction unit, the construction process control, and the service quality control after delivery. This paper mainly studies the performance level of commercial real estate project implementation stage from two aspects: the selection of construction unit and the construction process control in the process of project implementation. In the process of implementing the project, the construction unit is the main body of the project construction, the comprehensive level of the construction unit has a great impact on the final performance of the project, and the selection of the construction unit is the basis of the performance evaluation in the implementation stage. This paper selects the construction unit based on the DEA-FCE evaluation method and evaluates the performance of the commercial real estate project from the first step of the project implementation stage. This paper evaluates the overall performance of commercial real estate projects in terms of the selection of construction units and the construction process control in the stage of project implementation. In the selection of construction units, based on the "5e" principle, the evaluation model is established based on the evaluation method of DEA-FCE, and the rational selection of construction units is carried out. In the aspect of project construction process control, aiming at the optimal construction unit in the stage of construction unit selection, the project performance evaluation of the construction process is carried out in stages. According to the analysis and evaluation results, the construction management in the next stage is adjusted to achieve the optimal overall performance of the construction project. Finally, taking a large commercial real estate project as an example, the paper makes an empirical analysis of the performance level in the implementation stage, and puts forward some suggestions for performance improvement.
【學位授予單位】：重慶交通大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F299.233.4

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