【摘要】：我國(guó)現(xiàn)代物流業(yè)的發(fā)展過程中,物流園區(qū)是最近幾年來(lái)的新型業(yè)態(tài),它是多種類型物流企業(yè)與物流設(shè)施集中布局的場(chǎng)地,是物流的集結(jié)點(diǎn),具有一定的規(guī)模與綜合服務(wù)的功能,并且有助于物流產(chǎn)業(yè)集約化程度與組織水平的提高。作為交通運(yùn)輸體系的樞紐,鄭州物流園區(qū)的建設(shè)是我國(guó)進(jìn)行國(guó)內(nèi)外貿(mào)易的重要通道。在規(guī)劃鄭州物流園區(qū)過程中,規(guī)劃和建設(shè)重點(diǎn)需要加以明確,功能定位的工作需要做好,園區(qū)的物流服務(wù)要不斷進(jìn)行創(chuàng)新,物流作業(yè)的效率需要加以改進(jìn),最終達(dá)到客戶滿意度的提高。 本文運(yùn)用模糊定量SWOT方法對(duì)鄭州市物流園區(qū)的服務(wù)功能定位展開研究,通過構(gòu)建物流園區(qū)延伸功能的三角模糊數(shù)判斷矩陣,以鄭州市Z物流園區(qū)項(xiàng)目作為實(shí)證研究對(duì)象,對(duì)不同的延伸功能進(jìn)行模糊綜合評(píng)價(jià),再根據(jù)評(píng)價(jià)結(jié)果來(lái)確定最佳的物流園區(qū)功能定位,并進(jìn)行功能的可行性分析。本文的研究也為物流園區(qū)的進(jìn)一步功能拓展奠定了基礎(chǔ),較好地解決了物流園區(qū)功能定位過程中存在的主觀性和模糊性太強(qiáng)的問題,實(shí)踐證明該方法是有效可行的。 論文分為六章：第一章,緒論。本章主要探討了論文的研究背景和研究意義,在國(guó)內(nèi)外研究現(xiàn)狀的基礎(chǔ)上提出了本文的內(nèi)容結(jié)構(gòu)和研究方法以及創(chuàng)新點(diǎn)。第二章,相關(guān)理論概述。本章是全文的理論基礎(chǔ)。先介紹了物流園區(qū)的基本概念,然后闡述了與物流園區(qū)功能定位相關(guān)的理論。第三章,對(duì)鄭州市z物流園區(qū)進(jìn)行建設(shè)現(xiàn)狀和功能分析,包括需求情況、建設(shè)現(xiàn)狀,功能分析,以及建設(shè)中目前存在的問題。第四章,本章介紹了模糊SWOT分析方法,包括模糊SWOT分析法的基本含義、分析步驟,進(jìn)行物流園區(qū)功能定位的優(yōu)點(diǎn)。第五章,案例分析,分別采用SWOT分析法和模糊定量SWOT分析法對(duì)鄭州市Z物流園區(qū)項(xiàng)目的功能進(jìn)行重新定位,并進(jìn)行了可行性分析。第六章,結(jié)論與展望,本章是論文的結(jié)論部分,針對(duì)文章最后得出的結(jié)論以及存在的問題進(jìn)行說明,并指明了文章進(jìn)一步研究的方向。
[Abstract]:In the development of modern logistics industry in our country, logistics park is a new type of business in recent years. It is the site for the centralized layout of various types of logistics enterprises and logistics facilities, is the assembly point of logistics, and has the function of certain scale and comprehensive service. And help logistics industry intensive degree and organization level raise. As the hub of transportation system, the construction of Zhengzhou Logistics Park is an important channel for domestic and foreign trade. In the process of planning Zhengzhou logistics park, the key points of planning and construction need to be clearly defined, the function orientation work should be done well, the logistics service of the park should be innovated continuously, the efficiency of logistics operation should be improved. Finally, the improvement of customer satisfaction is achieved. In this paper, the location of service function of logistics park in Zhengzhou is studied by using fuzzy quantitative SWOT method. By constructing triangular fuzzy number judgment matrix of extended function of logistics park, the project of Z logistics park in Zhengzhou is taken as the empirical research object. Based on the fuzzy comprehensive evaluation of different extended functions, the optimal location of logistics park function is determined, and the feasibility of function analysis is analyzed. The research in this paper has also laid the foundation for the further function expansion of the logistics park and solved the problems of subjectivity and fuzziness in the process of the function orientation of the logistics park. The practice has proved that this method is effective and feasible. The thesis is divided into six chapters: chapter one, introduction. This chapter mainly discusses the research background and significance of the paper, and puts forward the content structure, research methods and innovation points on the basis of the current research situation at home and abroad. The second chapter is an overview of relevant theories. This chapter is the theoretical basis of the full text. This paper first introduces the basic concept of logistics park, and then expounds the theory related to the function orientation of logistics park. In the third chapter, the construction status and function of z logistics park in Zhengzhou are analyzed, including demand, construction status, function analysis, and existing problems in construction. In the fourth chapter, this chapter introduces the fuzzy SWOT analysis method, including the basic meaning of fuzzy SWOT analysis, analysis steps, the advantages of logistics park function positioning. Chapter five, case analysis, uses SWOT analysis method and fuzzy quantitative SWOT analysis method to reposition the function of Z logistics park project in Zhengzhou, and analyze its feasibility. Chapter VI, conclusions and prospects, this chapter is the conclusion of the paper, the final conclusion of the article and the existing problems are explained, and pointed out the direction of further research.
【學(xué)位授予單位】：昆明理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F259.27

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