本文選題：合約物流 + 平臺化��； 參考：《天津大學》2014年碩士論文

【摘要】：正如現(xiàn)代管理學之父彼得?德魯克所說的“當今企業(yè)之間的競爭,不是產(chǎn)品之間的競爭,而是商業(yè)模式之間的競爭”,所以商業(yè)模式對于企業(yè)的重要性由此可見一斑。合約物流由于其服務專業(yè)化、客戶定制化等特點,在發(fā)展到一定階段后難以持續(xù)快速增長,規(guī)模效應不明顯。在全球經(jīng)濟增長放緩,生產(chǎn)和商貿(mào)企業(yè)自身業(yè)務增長乏力的形勢下,合約物流企業(yè)間的競爭愈加激烈,盈利空間不斷受到掠壓,增長壓力逐漸顯現(xiàn)。與信息技術(shù)緊密相關的現(xiàn)代物流行業(yè)更是在電子商務大發(fā)展的浪潮中隨波激流,新商業(yè)模式不斷涌現(xiàn),一大批基于互聯(lián)網(wǎng)技術(shù)的新型物流模式應運而生,如平臺化、商物一體化等,它們以與傳統(tǒng)物流完全不同的服務及運作方式,實現(xiàn)了呈爆發(fā)式增長,獲得空前成功,這些都對物流行業(yè)特別是對傳統(tǒng)的合約物流商業(yè)模式產(chǎn)生持續(xù)而深刻的影響。在物流產(chǎn)業(yè)商業(yè)模式創(chuàng)新如火如荼推進的大背景下,合約物流企業(yè)的商業(yè)模式創(chuàng)新也引起了前所未有的重視與廣泛實踐。研究合約物流企業(yè)商業(yè)模式創(chuàng)新,需要明確商業(yè)模式創(chuàng)新的形式、創(chuàng)新的方向及創(chuàng)新的實施路徑等核心問題。本文從商業(yè)模式創(chuàng)新形式開始分析,提出基于價值鏈、互聯(lián)網(wǎng)經(jīng)濟及新技術(shù)應用的三種創(chuàng)新形式。然后通過采用行業(yè)通行的商業(yè)模式解構(gòu)方法,對當前物流行業(yè)幾種典型的商業(yè)模式逐一解析,并著重對合約物流以及新的商業(yè)模式進行詳細研析,結(jié)合筆者的工作實踐和合約物流的發(fā)展現(xiàn)狀及趨勢研判基礎上,提出了合約物流企業(yè)就以平臺化、商物一體化及全供應鏈三大方面作為商業(yè)模式創(chuàng)新的主要方向。并進一步提出了內(nèi)生漸進式創(chuàng)新與外生并購跨越式創(chuàng)新并舉的實踐路徑。最后,對合約物流企業(yè)商業(yè)模式創(chuàng)新面臨的困難以及為確保成功實施創(chuàng)新的而需要的保障措施作了說明。本文還從物流行業(yè)的發(fā)展現(xiàn)狀和趨勢對物流行業(yè)的前景與趨勢進行了綜合分析,希望通過這些有關商業(yè)模式創(chuàng)新理論的研究與實踐思考能為商業(yè)模式創(chuàng)新特別是合約物流企業(yè)商業(yè)模式創(chuàng)新實踐提供有益的參考和借鑒,也希望以此為國內(nèi)物流行業(yè)商業(yè)模式的創(chuàng)新與發(fā)展的理論研究進行有意義的探索。
[Abstract]:Like Peter, the father of modern management? Drucker said that "the competition between enterprises today is not between products, but between business models," so the importance of business models to enterprises can be seen. Because of the characteristics of specialization of service and customization of customers, contract logistics is difficult to grow rapidly and continuously after developing to a certain stage, and the scale effect is not obvious. In the situation of global economic growth slowing, production and business enterprises' own business growth is weak, the competition between contract logistics enterprises is becoming more and more fierce, profit space is constantly being squeezed, and the pressure of growth gradually appears. The modern logistics industry, which is closely related to information technology, is in the wave of e-commerce development, new business models emerge constantly, a large number of new logistics models based on Internet technology emerge as the times require, such as platformization. The integration of commerce and goods, which has achieved explosive growth and unprecedented success in services and operations completely different from traditional logistics, All these have a lasting and profound impact on the logistics industry, especially on the traditional contract logistics business model. Under the background that the innovation of business model of logistics industry is in full swing, the innovation of business model of contract logistics enterprise has also aroused unprecedented attention and extensive practice. In order to study the innovation of business model of contract logistics enterprises, it is necessary to make clear the form, direction and implementation path of business model innovation. This paper analyzes the innovative forms of business model and puts forward three innovative forms based on value chain, Internet economy and the application of new technology. Then, by using the common business model deconstruction method, the paper analyzes several typical business models of the current logistics industry one by one, and analyzes the contract logistics and the new business model in detail. On the basis of the author's work practice and the development status and trend of contract logistics, this paper puts forward that the main direction of business model innovation for contract logistics enterprises is platform, commercial and material integration and whole supply chain. Furthermore, the paper puts forward the practice path of endogenous progressive innovation and exogenous merger and acquisition leapfrogging innovation. Finally, the difficulties faced by contract logistics enterprises in business model innovation and the necessary safeguards to ensure the successful implementation of innovation are explained. This paper also makes a comprehensive analysis of the prospect and trend of logistics industry from the perspective of the present situation and trend of logistics industry. It is hoped that the research and practice of the theory of business model innovation can provide a useful reference for the innovation of business model, especially the practice of business model innovation of contract logistics enterprises. It also hopes to explore the theory of innovation and development of domestic logistics business model.
【學位授予單位】：天津大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F259.23

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