本文選題：社區(qū)超市 + 快速消費品�。� 參考：《中國海洋大學(xué)》2014年碩士論文

【摘要】：改革開放30多年以來，隨著我國經(jīng)濟體制的改革和市場化進程的不斷加快，城市居民在生活水平上有了很大的提升。從2003年以來，“社區(qū)”這個詞走入了人們的視線，越來越多的社區(qū)開始興建，居民已由原來的城鎮(zhèn)化逐漸向社區(qū)化過渡。隨著社區(qū)化水平的加快，社區(qū)居民的需求也不斷提高，許多社區(qū)居民希望用最短的時間、走最近的距離買到自己需要的商品�；谶@個原因，社區(qū)超市作為一種面向社區(qū)居民的新型超市業(yè)態(tài)，近些年里迅速地蓬勃發(fā)展起來。 目前，社區(qū)超市在中國受到了政府、企業(yè)、以及社區(qū)居民的高度重視，正處于高速發(fā)展階段，但由于經(jīng)驗不足等原因，在發(fā)展中遇到了很多阻礙。而作為社區(qū)超市運營的環(huán)節(jié)之一，配送對社區(qū)超市的整體發(fā)展與戰(zhàn)略布局都有著非常重要的作用，因此必須對社區(qū)超市的配送模式進行研究。 作為一種特殊類型的商品，快速消費品的消耗速度快，消耗量大，通常情況下是居民生活的必須品，，其銷售渠道與一般的消費品有很大的不同，因此，快速消費品的配送應(yīng)具有其獨特的方式與特點。目前在我國，配送的發(fā)展還處于起步階段，許多快速消費品的配送需求得不到滿足。 本文指出了配送模式對社區(qū)超市及生產(chǎn)企業(yè)發(fā)展的重要性，將社區(qū)超市與快速消費品的配送結(jié)合起來，構(gòu)建了威科公司面向天津市社區(qū)超市快速消費品的配送模式，分別對該模式中面向天津市區(qū)內(nèi)社區(qū)超市、面向天津區(qū)縣級社區(qū)超市以及面向自有配送中心的社區(qū)超市具體配送流程進行分析，提出了該模式中信息系統(tǒng)、第三方物流信用管理系統(tǒng)以及退換貨系統(tǒng)的建設(shè)及管理的具體措施，最后運用定量的方法分析了該配送模式中的關(guān)鍵點，使其具有理論依據(jù)和現(xiàn)實意義，這是本文最大的創(chuàng)新點。 本文對威科公司面向社區(qū)超市的快速消費品配送架構(gòu)建設(shè)、具體配送流程、相關(guān)平臺建設(shè)等方面進行了闡述。運用因次分析法和基于信息熵的未確知測度法分別對該配送模式中配送中心的選址和物流服務(wù)商的選擇進行研究，論證了其可行性以及未來的發(fā)展前景，對于促進我國社區(qū)超市及快速消費品的配送模式發(fā)展具有重要意義。
[Abstract]:Since the reform and opening up for more than 30 years, with the reform of the economic system and the acceleration of the market-oriented process, the living standards of urban residents have been greatly improved. Since 2003, the word "community" has come to people's attention. More and more communities have begun to build, and residents have gradually transferred from the original urbanization to the community. With the acceleration of community level, the demand of community residents is also increasing, many community residents hope to use the shortest time, the nearest distance to buy their own goods. For this reason, community supermarket, as a new type of supermarket for community residents, has developed rapidly in recent years. At present, community supermarkets in China have been highly valued by the government, enterprises, and community residents, is in a high-speed development stage, but due to lack of experience and other reasons, encountered a lot of obstacles in the development. As one of the links of community supermarket operation, distribution plays a very important role in the overall development and strategic layout of community supermarket, so it is necessary to study the distribution mode of community supermarket. As a special type of commodity, fast moving consumer goods (FMCG) consume fast and consume large amounts of goods, which are usually necessary for residents to live in. The sales channels of FMCG are very different from those of general consumer goods, so, The distribution of fast moving consumer goods should have its unique way and characteristic. At present, the development of distribution is still in its infancy in China, and the distribution demand of many fast moving consumer goods can not be satisfied. This paper points out the importance of distribution mode to the development of community supermarkets and production enterprises, combines the distribution of community supermarkets with fast moving consumer goods, and constructs the distribution model of fast moving consumer goods for Tianjin community supermarkets. This paper analyzes the concrete distribution flow of community supermarket in Tianjin city, county community supermarket in Tianjin district and community supermarket oriented to its own distribution center, and puts forward the information system in this model. Third party logistics credit management system and return and exchange system construction and management measures, finally using quantitative method to analyze the key points in the distribution model, so that it has theoretical basis and practical significance. This is the biggest innovation of this paper. In this paper, the construction of fast moving consumer goods distribution structure, the concrete distribution process and the related platform construction are described. By using the dimensional analysis method and the unascertained measure method based on information entropy, the location of distribution center and the choice of logistics service provider in the distribution mode are studied respectively, and the feasibility and the future development prospect are demonstrated. It is of great significance to promote the development of distribution mode of community supermarkets and fast moving consumer goods in China.
【學(xué)位授予單位】：中國海洋大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F416.72;F252

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