發(fā)布時間：2018-05-29 09:07

  本文選題：養(yǎng)老地產(chǎn) + 盈利模式��； 參考：《東北師范大學》2014年碩士論文

【摘要】：中國在1999年步入老齡化社會，由于特殊國情，未來很長一段時間，中國老年人口數(shù)量都將呈現(xiàn)快速發(fā)展趨勢，也將隨之成為世界上老年人口規(guī)模最大的國家。加之家庭小型化、空巢化等因素，急劇增長的社會養(yǎng)老服務(wù)需求與社會養(yǎng)老服務(wù)體系不健全的矛盾將日益突出。近年，中國老齡化的加速及產(chǎn)業(yè)的細分化，銀發(fā)產(chǎn)業(yè)特別是養(yǎng)老地產(chǎn)開始引起了國內(nèi)學者及投資者的關(guān)注。但是，養(yǎng)老地產(chǎn)作為養(yǎng)老服務(wù)業(yè)一部分，除了公益性外，本身社會資本參與是需要盈利的。有效的運營和盈利模式，關(guān)系著養(yǎng)老地產(chǎn)投資者的熱情，也關(guān)系著養(yǎng)老地產(chǎn)發(fā)展的前景。 本文通過閱讀研究國內(nèi)外學者關(guān)于養(yǎng)老地產(chǎn)盈利相關(guān)文獻，對影響?zhàn)B老地產(chǎn)盈利的關(guān)鍵性因素進行了系統(tǒng)的研究。在養(yǎng)老地產(chǎn)盈利概念的基礎(chǔ)上，，對養(yǎng)老地產(chǎn)利益相關(guān)者以及盈利模式要素進行分析，構(gòu)建養(yǎng)老地產(chǎn)盈利的理論模型，得到了影響因素間的關(guān)系。然后，用結(jié)構(gòu)方程模型對理論進行實證檢驗，最終得出論文的基本結(jié)論，客戶范圍、客戶價值、價值鏈、收入來源是養(yǎng)老地產(chǎn)盈利模型主要影響因素。 直接影響?zhàn)B老地產(chǎn)盈利的因素主要有：客戶范圍、競爭優(yōu)勢以及收入來源，客戶價值與企業(yè)盈利之間沒有顯著相關(guān)性，但是客戶價值通過對其他要素的影響間接影響著養(yǎng)老地產(chǎn)盈利。因此，養(yǎng)老地產(chǎn)要想盈利，必須在選址、定位市場、培養(yǎng)核心競爭力以及選擇入住收費模式方面特別注意。
[Abstract]:China stepped into an aging society in 1999. Due to the special national conditions, the number of the elderly population in China will show a rapid development trend for a long time in the future, and will become the largest country in the world. Combined with family miniaturization, empty nesting and other factors, the contradiction between the rapidly increasing demand for social old-age service and the imperfect social old-age service system will become increasingly prominent. In recent years, with the acceleration of aging and the fine differentiation of industry in China, the silver hair industry, especially the old-age real estate, has attracted the attention of domestic scholars and investors. However, pension real estate as a part of pension services, in addition to public welfare, its own social capital participation is profitable. The effective operation and profit model are related to the enthusiasm of the investors and the prospect of the development of the endowment real estate. This paper studies the key factors that affect the income of endowment real estate by reading the literature of the scholars at home and abroad. On the basis of the concept of pension real estate profit, this paper analyzes the stakeholders of pension property and the factors of profit model, constructs the theoretical model of pension real estate profit, and obtains the relationship between the influencing factors. Then, using the structural equation model to empirical test the theory, finally draw the basic conclusion of the paper, customer scope, customer value, value chain, income sources are the main factors affecting the pension real estate profit model. The main factors that directly affect the profit of pension real estate are: customer scope, competitive advantage, income source, customer value and enterprise profit, there is no significant correlation between customer value and enterprise profit. But customer value indirectly affects pension real estate profit through the influence of other factors. Therefore, in order to be profitable, the pension real estate must pay special attention to the selection of location, market, core competitiveness and the choice of charging mode.
【學位授予單位】：東北師范大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F299.233.42;D669.3

【參考文獻】

相關(guān)期刊論文 前9條

1 叢屹;李倩;;發(fā)達國家與我國城市養(yǎng)老服務(wù)的比較研究與啟示[J];城市;2012年04期

2 高波;趙奉軍;;中國商業(yè)地產(chǎn)業(yè)發(fā)展的實證分析[J];產(chǎn)業(yè)經(jīng)濟研究;2009年04期

3 洪宇;;完善我國房地產(chǎn)融資模式的幾點建議[J];管理科學文摘;2007年07期

4 楊志浩;;養(yǎng)老地產(chǎn)的融資與盈利模式[J];中國地產(chǎn)市場;2012年03期

5 王珍蓮;;新時期我國商業(yè)地產(chǎn)開發(fā)模式走向研究[J];建筑經(jīng)濟;2007年07期

6 姜睿;蘇舟;;中國養(yǎng)老地產(chǎn)發(fā)展模式與策略研究[J];現(xiàn)代經(jīng)濟探討;2012年10期

7 陳金保;師春芳;;美國和日本的養(yǎng)老地產(chǎn)經(jīng)驗[J];金融博覽(財富);2012年12期

8 李雪韻;;淺議養(yǎng)老地產(chǎn)發(fā)展現(xiàn)狀及對策[J];上海房地;2010年11期

9 吳旭光;;“銀發(fā)危機”催生養(yǎng)老地產(chǎn)市場[J];卓越理財;2012年11期

本文編號：1950307