JN水務(wù)集團發(fā)展戰(zhàn)略研究
發(fā)布時間:2018-04-28 19:59
本文選題:JN水務(wù)集團 + 城市供水。 參考:《廣西大學(xué)》2014年碩士論文
【摘要】:隨著我國污染問題日益嚴(yán)重,全國性的水資源越來越緊缺,水務(wù)產(chǎn)業(yè)在我國社會經(jīng)濟的戰(zhàn)略地位和經(jīng)濟地位日益凸顯,并已成為21世紀(jì)廣受關(guān)注的產(chǎn)業(yè)。 我國的城市水務(wù)市場,從1990年后逐步對外開放,水務(wù)行業(yè)的地域壟斷逐步被打破[1]26,資本壟斷也不再明顯,外國資本、民間資本和民營資本在內(nèi)的,當(dāng)然還有國家資本,都競相進入到水務(wù)行業(yè)的運營當(dāng)中。那時起,我國水務(wù)市場將不再被壟斷。在新的發(fā)展形勢下,需要重新審視水務(wù)市場的競爭格局,水務(wù)企業(yè)都根據(jù)自身獨特的特點,制定了相適宜本企業(yè)的發(fā)展戰(zhàn)略,來促進企業(yè)的持續(xù)良性的發(fā)展。 JN水務(wù)集團是國家大型企業(yè),主要是從事城市水務(wù)的管理和運營,在改革的過程中積極探索發(fā)展思路,多方面的使企業(yè)往規(guī);彤a(chǎn)業(yè)化的方向發(fā)展,此模式下也取得較多的階段性戰(zhàn)績。但是,企業(yè)如何發(fā)展,最終形成企業(yè)的核心競爭力,企業(yè)才得以持續(xù)的發(fā)展,每個水務(wù)企業(yè)都面臨著選擇,JN水務(wù)也不例外。 本文作者有豐富的水務(wù)企業(yè)管理經(jīng)驗,同時也有實踐的經(jīng)驗,通過運用企業(yè)戰(zhàn)略的相關(guān)管理理論、以及在本企業(yè)內(nèi)部的研究成果,還有相關(guān)的SWOT和PEST戰(zhàn)略分析工具,深入淺出地對JN水務(wù)集團內(nèi)外部環(huán)境、內(nèi)部能力等進行了分析,重新定義了水務(wù)集團的企業(yè)使命,制定了總體發(fā)展規(guī)劃,還同時配合做出了階段性發(fā)展戰(zhàn)略目標(biāo)。對于創(chuàng)新發(fā)展戰(zhàn)略的具體實施,筆者有獨到見解,完整構(gòu)建JN水務(wù)集團系統(tǒng)的戰(zhàn)略體系有著指導(dǎo)性意義,這就是:創(chuàng)新“子品牌運營”的新模式、構(gòu)建完整的水務(wù)產(chǎn)業(yè)鏈、探索進入污水處理和中水回用業(yè)務(wù)等新的運營業(yè)務(wù)、還要適時地發(fā)展異地水務(wù)業(yè)務(wù)的經(jīng)營模式,加強企業(yè)文化的建設(shè)等措施。這樣一來,公司的戰(zhàn)略定位和戰(zhàn)略規(guī)劃逐步實現(xiàn)。
[Abstract]:With the pollution problem becoming more and more serious, the national water resources are becoming more and more scarce, the strategic and economic status of water industry in our country is becoming more and more prominent, and it has become a widely concerned industry in the 21 ~ (st) century. Since 1990, the urban water market in China has been gradually opened to the outside world, and the regional monopoly of the water industry has been gradually broken [1] 26, and the capital monopoly is no longer evident. Foreign capital, private capital and private capital, of course, also have state capital. All compete to enter the operation of the water industry. From then on, China's water market will no longer be monopolized. Under the new development situation, it is necessary to re-examine the competition pattern of the water market. According to their own unique characteristics, water enterprises have formulated a development strategy suitable for their own enterprises to promote the sustainable and benign development of the enterprises. JN Water Group is a large national enterprise, mainly engaged in the management and operation of urban water affairs. In the process of reform, it actively explores the development ideas, and in many ways makes the enterprise develop in the direction of scale and industrialization. This model also achieved a lot of stage achievements. However, how to develop the enterprise, ultimately form the core competitiveness of the enterprise, the enterprise can be sustainable development, each water enterprise is faced with the choice of JN water is no exception. The author of this paper has rich experience in water enterprise management, and also has practical experience. By using the relevant management theory of enterprise strategy and the research results within the enterprise, there are also relevant SWOT and PEST strategic analysis tools. This paper analyzes the internal and external environment and internal capability of JN Water Group, redefines the enterprise mission of Water Group, formulates the overall development plan, and makes the strategic target of stage development. For the specific implementation of the innovative development strategy, the author has the unique opinion, the complete construction JN water group system strategic system has the guiding significance, this is: innovates the "sub-brand operation" the new pattern, constructs the complete water affairs industry chain, In order to explore the new operation business such as sewage treatment and reclaimed water reuse, we should develop the management mode of water business in different places and strengthen the construction of enterprise culture. In this way, the company's strategic positioning and strategic planning gradually realized.
【學(xué)位授予單位】:廣西大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2014
【分類號】:F299.24;F272
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