發(fā)布時(shí)間：2018-01-29 14:43

  本文關(guān)鍵詞： 食品安全 信心 乳制品　出處：《吉林大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：我國(guó)整體的食品安全現(xiàn)狀并不樂(lè)觀且形式嚴(yán)峻。食品安全問(wèn)題屢禁不止，媒體對(duì)我國(guó)食品安全問(wèn)題的報(bào)道層出不窮，國(guó)家也出臺(tái)各種有關(guān)食品安全的法規(guī)政策，，但仍然無(wú)法制止食品安全事件的發(fā)生。食品安全不僅影響消費(fèi)者身體和生命的健康，還會(huì)降低消費(fèi)者對(duì)于我國(guó)政府、食品生產(chǎn)企業(yè)和食品銷售企業(yè)的信心，更重要的是會(huì)影響我國(guó)食品制造企業(yè)在國(guó)際上的口碑和地位，影響我國(guó)經(jīng)濟(jì)的發(fā)展和社會(huì)的穩(wěn)定。從消費(fèi)者的消費(fèi)行為來(lái)分析，消費(fèi)者對(duì)乳制品的信心下降會(huì)影響其消費(fèi)行為，而消費(fèi)者信心也與乳制品的品牌、標(biāo)簽、養(yǎng)殖戶、銷售商能力等等方面有關(guān)，此外發(fā)生的食品安全事件和媒體報(bào)道食品安全事件的能力、頻率、質(zhì)量等等都會(huì)不同程度的影響消費(fèi)者對(duì)該產(chǎn)品的信心。我國(guó)的乳制品市場(chǎng)尚不成熟，近些年來(lái)乳制品安全事件時(shí)常曝光，這不僅有損于企業(yè)在國(guó)際上的形象，更影響企業(yè)在消費(fèi)者心中的地位，甚至?xí)绊懴M(fèi)者對(duì)我國(guó)乳制品乃至整個(gè)食品安全的信心。通過(guò)食品安全監(jiān)管部門的數(shù)據(jù)顯示，我國(guó)65.4%的消費(fèi)者對(duì)乳制品安全的信心不足，這表明我國(guó)食品安全監(jiān)管力度不足，尤其是乳制品方面嚴(yán)重打擊了消費(fèi)者的消費(fèi)信心。因此我國(guó)的乳制品企業(yè)需要尋找行業(yè)轉(zhuǎn)型之路，政府也應(yīng)該加強(qiáng)乳制品監(jiān)管力度，提升行業(yè)進(jìn)入標(biāo)準(zhǔn)，制定并完善食品安全的法律法規(guī)并加大違反食品安全的懲罰力度，從而規(guī)范我國(guó)乳制品市場(chǎng)行業(yè)格局，提升消費(fèi)者對(duì)食品安全的信心，從源頭上解決我國(guó)食品安全的問(wèn)題。 本文從內(nèi)部因素和外部因素兩個(gè)方面研究消費(fèi)者在乳制品食品安全方面的信心和以及信心和組織機(jī)構(gòu)信任的關(guān)系，更具體地說(shuō)內(nèi)部因素包括消費(fèi)者的性別、所在地、年齡、可支配收入、家庭成員和學(xué)歷等基本個(gè)人信息；外部因素包括以乳制品為例的食品供應(yīng)鏈成員——政府、制造商、養(yǎng)殖戶、銷售商、媒體五個(gè)組織機(jī)構(gòu)，分析消費(fèi)者對(duì)這五個(gè)組織機(jī)構(gòu)的三個(gè)維度的信任與消費(fèi)者食品安全信心間的關(guān)系。本文的創(chuàng)新點(diǎn)在于分析對(duì)象的更全面，并結(jié)合了信任的三維度——開放性、關(guān)注度和能力，采用EXCEL、SPSS、LISREL軟件進(jìn)行描述性分析、信度分析、效度分析、因子分析、回歸分析等研究方法，結(jié)果表明一個(gè)高層次的信心與一個(gè)更高層次的信任正相關(guān)。以乳制品為例的消費(fèi)者對(duì)食品制造商的信任比對(duì)食品供應(yīng)鏈上其他組織機(jī)構(gòu)的信任程度大，且信任的三個(gè)維度中能力是最重要的維度，開放性是次重要的維度。基于結(jié)構(gòu)方程模型對(duì)消費(fèi)者食品安全信心建立模型并進(jìn)行實(shí)證研究，首先對(duì)結(jié)構(gòu)方程模型基本理論進(jìn)行了概述，對(duì)研究對(duì)象進(jìn)行描述；其次在結(jié)構(gòu)方程模型理論和實(shí)際數(shù)據(jù)調(diào)研的基礎(chǔ)上,構(gòu)建了本文實(shí)證研究的消費(fèi)者食品安全信心概念模型，并對(duì)變量和指標(biāo)進(jìn)行了解釋,提出研究假設(shè)；然后從基本參數(shù)估計(jì)和整體擬合指標(biāo)兩方面對(duì)構(gòu)建的概念模型的擬合情況進(jìn)行檢驗(yàn)，以驗(yàn)證所構(gòu)建的概念模型的合理性，同時(shí)通過(guò)路徑分析的結(jié)果驗(yàn)證研究假設(shè)；最后分析和總結(jié)模型數(shù)據(jù)的實(shí)踐測(cè)評(píng)結(jié)果。不僅如此，通過(guò)本研究也表明專注于不同組織機(jī)構(gòu)的不同的信任維度，能夠增強(qiáng)消費(fèi)者對(duì)乳制品食品安全的信心。簡(jiǎn)單的說(shuō)就是消費(fèi)者在不同組織機(jī)構(gòu)的不同信任維度對(duì)消費(fèi)者在乳制品食品安全信心的影響程度不同。最后本文從監(jiān)管體系、監(jiān)管力度、法律法規(guī)、實(shí)施公開性和從業(yè)人員能力等方面，討論了如何恢復(fù)和重建消費(fèi)者食品安全的信心。
[Abstract]:China's food safety situation is not optimistic about the overall and severe forms. The food safety problem of repeated media on China's food safety problems emerge in an endless stream reports the state also issued regulations, relating to food safety, but still can not stop the occurrence of food safety incidents. Food safety not only affects consumer body and life health. The Chinese government will reduce consumer, food production enterprises and food sales business confidence, more important is to affect China's food manufacturing enterprise reputation and status in the world, the impact of China's economic development and social stability. From the analysis of consumer behavior, consumer confidence in dairy products decreased will affect the consumer behavior and consumer confidence, and dairy products brand, label, farmers, retailers and related food safety incidents happened in addition Ability, and media coverage of food safety incident frequency, quality will affect the consumer of the product confidence. The dairy market in China is still not mature, in recent years, the dairy safety events frequently exposed, this is not only detrimental to the enterprises in the international image, more influence the status of enterprises in the consumer the heart, even will affect consumer confidence in China's dairy products and the food safety. The food safety supervision department data show that 65.4% of China's consumer confidence in the safety of dairy products, which indicates that the food safety supervision in China, especially dairy products a serious blow to consumer confidence. So dairy enterprises in China for industry restructuring, the government should strengthen supervision of dairy products, improve the industry entry criteria, establish and perfect the law of food safety We should also intensify the punishment for food safety violations, so as to standardize the industry structure of China's dairy market, enhance the confidence of consumers in food safety, and solve the problem of food safety from the source.
In this paper, the relationship of trust from the internal and external factors of the two aspects of consumers in the dairy food safety confidence and confidence, and the organization, more specifically the internal factors include consumer gender, location, age, disposable income, family members and education and other basic personal information; external factors including milk products as an example of the food supply chain members of the government, farmers, manufacturers, distributors, five media organizations, analysis of trust and consumer food consumers in three dimensions of the five organizations of the relationship between an all confidence. The innovation of this paper is the analysis object of more comprehensive, and combined with 3D - the open degree of trust, attention and ability, using EXCEL, SPSS, LISREL for descriptive analysis, reliability analysis, validity analysis, factor analysis, regression analysis and other research methods,. Results show that a high level of confidence and a higher level of trust. The trust degree is positively related to dairy products as an example of consumer food manufacturers trust on food supply chain on the other organizations, the three dimensions and the trust is the most important dimension, openness is important the dimension of structural equation model on consumer confidence in the safety of food and establish the model for empirical research based on the first, the basic theory of structural equation model were summarized, describe the research object; secondly based on structural equation model and actual data research, constructs a conceptual model of consumer confidence in the safety of food and the empirical study. The variables and indicators are explained, then put forward the research hypothesis; fitting face model is constructed from the basic concept of parameter estimation and fitting of the overall index of two party Test to verify the rationality of model construction, and the path through the analysis of the results of the research hypothesis; finally analyze and summarize the practice of evaluation results of model data. Moreover, the study also showed that different organizations focus on different dimensions of trust, to enhance consumer confidence in dairy food safety. Simply means that consumers of different trust dimensions in different organizations of different consumers in the impact of dairy food safety confidence level. Finally this paper from the supervision system, supervision, laws and regulations, the implementation of the public and employees, discussed how to restore and rebuild consumer confidence in food safety.

【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F203;F426.82

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