本文關鍵詞： 發(fā)展戰(zhàn)略 SWOT分析 貨運代理　出處：《大連理工大學》2014年碩士論文　論文類型：學位論文

【摘要】：經(jīng)過幾年持續(xù)不斷的發(fā)展,大連R國際貨運代理公司(簡稱大連R公司)已經(jīng)奠定在大連地區(qū)國家級貨運代理行業(yè)的領頭羊地位。但是隨著行業(yè)內(nèi)部其他公司對國際貨運代理認識的逐漸加深,業(yè)務能力日漸提升及國際大型貨運公司相對優(yōu)勢的發(fā)揮,大連R公司將面對激烈的市場競爭和發(fā)展挑戰(zhàn)。同時,我國進入新世紀以來國際貿(mào)易量劇增,國民經(jīng)濟呈現(xiàn)出持續(xù)提升發(fā)展狀態(tài),同時國家為了發(fā)展東北老工業(yè)基地制定出一系列有利于其發(fā)展的戰(zhàn)略決策,這些都為大連市發(fā)展國際貨運代理業(yè)帶來了新的發(fā)展機遇和空間。面對新的市場發(fā)展空間和生存機遇,本文對大連R公司所處的內(nèi)外部環(huán)境及其競爭關系進行了系統(tǒng)分析,找出公司與國內(nèi)外競爭對手之間存在的現(xiàn)實差距,明確大連R公司目前面臨的形勢和制定公司的發(fā)展戰(zhàn)略是十分必要的,并具有重要的現(xiàn)實意義。 本文以大連R公司為研究對象,以實現(xiàn)企業(yè)可持續(xù)發(fā)展目標為研究目的,采用文獻與調(diào)查研究、理論與實踐相結(jié)合的分析方法,研究了大連R公司發(fā)展中的整體性、長期性、基本性的戰(zhàn)略問題,研究的主要內(nèi)容包括以下幾個方面。第一部分是對大連R公司發(fā)展中遇到的主要問題進行分析；第二部分是對與企業(yè)發(fā)展戰(zhàn)略研究相關的理論和方法進行綜述；第三部分對大連R公司所處的外部宏觀環(huán)境進行分析和評述；第四部分對大連R公司的企業(yè)微觀環(huán)境進行分析；第五部分通過波特五力和SWOT分析法確定大連R公司的總戰(zhàn)略和職能戰(zhàn)略；第六部分是結(jié)合之前的分析總結(jié)確定大連R公司的戰(zhàn)略如何具體實施；第七部分是對研究進行總結(jié)。研究取得的結(jié)果主要是：在綜合分析大連R公司內(nèi)外部環(huán)境和公司能力的基礎上,確定“單一型——復合型”兩階段總體發(fā)展戰(zhàn)略,明確大連R公司若想在貨運代理業(yè)求生存求發(fā)展就必須轉(zhuǎn)變職能,集中力量發(fā)展第三方物流營運模式。
[Abstract]:After several years of continuous development. Dalian R International Freight forwarding Co., Ltd. Has established the leading position in the national freight forwarding industry in Dalian. But with the other companies within the industry gradually deepen their understanding of international freight forwarder. With the improvement of business ability and the exertion of the relative advantages of large international freight companies, Dalian R Company will face the fierce market competition and development challenge. At the same time, the international trade volume of our country has increased sharply since the new century. The national economy continues to improve the development of the state, at the same time, the country in order to develop the old industrial base in Northeast China has made a series of strategic decisions conducive to its development. All these have brought new development opportunity and space for Dalian to develop international freight forwarder industry and face new market development space and survival opportunity. This paper makes a systematic analysis of the internal and external environment of Dalian R Company and its competitive relationship, and finds out the real gap between Dalian R Company and its domestic and foreign competitors. It is very necessary to make clear the situation that Dalian R Company is facing at present and to draw up the development strategy of Dalian R Company, and it is of great practical significance. In this paper, Dalian R Company as the research object, to achieve the goal of sustainable development of enterprises for the purpose of research, the use of literature and investigation, theory and practice of the combination of analysis method. This paper studies the overall, long-term and basic strategic issues in the development of Dalian R Company. The main contents of the study include the following aspects. The first part is the analysis of the main problems encountered in the development of Dalian R Company; The second part is a review of the theories and methods related to the research of enterprise development strategy. The third part analyzes and comments on the external macro environment of Dalian R Company. Part 4th analyzes the micro environment of Dalian R Company. In the 5th part, the total strategy and function strategy of Dalian R Company are determined by Porter's five forces and SWOT analysis. Part 6th is the combination of previous analysis and summary to determine how to implement the strategy of Dalian R Company; Part 7th is a summary of the research. The results of the study are as follows: on the basis of comprehensive analysis of the internal and external environment of Dalian R Company and the ability of the company. To determine the overall development strategy of "single type-compound type" in two stages, it is clear that Dalian R company must change its function and concentrate on developing the mode of third party logistics if it wants to survive and develop in freight forwarding industry.
【學位授予單位】：大連理工大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F259.23;F272

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本文編號：1473702