本文關(guān)鍵詞：基于消費(fèi)者質(zhì)量安全認(rèn)知的乳品質(zhì)量影響因素研究　出處：《上海海洋大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

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【摘要】：我國的乳制品行業(yè)在政府的重視和支持之下,經(jīng)過30多年的發(fā)展,取得了令人矚目的成就,牛奶和乳制品的總量不斷增長，乳品人均占有量不斷翻番，各種花色的乳制品也不斷豐富。乳產(chǎn)品已成為人們生活繼糧食、蔬菜、肉類等之后的又一必需食品。乳品行業(yè)的快速發(fā)展，更成為農(nóng)業(yè)發(fā)展的熱點(diǎn)。不僅帶動(dòng)了奶牛飼養(yǎng)業(yè)、飼草種植業(yè)、飼料業(yè)的發(fā)展，也促進(jìn)了運(yùn)輸業(yè)、制造業(yè)、包裝印刷業(yè)及零售業(yè)等一系列相關(guān)產(chǎn)業(yè)的發(fā)展。而且在解決“三農(nóng)”問題、促進(jìn)農(nóng)民增收、拉動(dòng)內(nèi)需等方面做出了突出貢獻(xiàn)。作為我國農(nóng)業(yè)產(chǎn)業(yè)化龍頭企業(yè)的代表，乳品企業(yè)的發(fā)展?fàn)顩r備受關(guān)注。 然而近年來基于現(xiàn)今媒體網(wǎng)絡(luò)的發(fā)展，一種現(xiàn)象不斷涌入人們的新聞視角，食品質(zhì)量安全問題頻頻曝光，大頭娃娃、三聚氰胺、“穿越奶”、皮革奶、酸敗奶等等，時(shí)不時(shí)的冒出來的乳品質(zhì)量事件嚇得消費(fèi)者人心惶惶，迫不得已花費(fèi)高價(jià)紛紛轉(zhuǎn)向洋奶粉的貨架。民以食為天，食以乳為先，乳品質(zhì)量不僅關(guān)系到人們的健康，生命的安全，也關(guān)系到民族工業(yè)的發(fā)展，農(nóng)業(yè)產(chǎn)業(yè)化的進(jìn)程。中國乳業(yè)在經(jīng)歷了信任危機(jī)后，，消費(fèi)者最關(guān)注的是牛奶可不可以放心喝；而企業(yè)最關(guān)心的是如何重拾消費(fèi)者的信心，重塑品牌；提升和改善乳品質(zhì)量已經(jīng)迫在眉睫！ 本文分別從背景上闡述了乳品的由來、作用以及我國乳業(yè)的發(fā)展史，在肯定了我國乳業(yè)近些年來所取得的顯著成績的同時(shí)，提出我國乳業(yè)的發(fā)展空間大、前景好，是一個(gè)朝陽產(chǎn)業(yè)。但是現(xiàn)下許多中國父母仍然把目光投向了洋品牌，信不過國產(chǎn)乳品，最近，又有消息傳出生產(chǎn)牛奶過程中添加牛尿，用奶粉沖對(duì)液態(tài)奶未加標(biāo)注等問題，足見乳制品在生產(chǎn)的過程中仍然存在著的許多質(zhì)量隱患。接下來就消費(fèi)者對(duì)包括乳制品在內(nèi)的農(nóng)產(chǎn)品質(zhì)量安全認(rèn)知情況進(jìn)行了相關(guān)的實(shí)地調(diào)查，搜集并整理了相關(guān)數(shù)據(jù)，簡(jiǎn)單分析后發(fā)現(xiàn)消費(fèi)者對(duì)農(nóng)產(chǎn)品的質(zhì)量安全情況大都比較關(guān)心和關(guān)注，在購買乳制品的時(shí)候，主要考慮產(chǎn)品的生產(chǎn)日期即新鮮度，還有乳品的營養(yǎng)價(jià)值、成分等，足見消費(fèi)者對(duì)乳品質(zhì)量的關(guān)心和重視程度。就奶源建設(shè)滯后、原奶質(zhì)量不穩(wěn)，檢測(cè)標(biāo)準(zhǔn)和技術(shù)水平落后，以及行業(yè)監(jiān)管缺失，企業(yè)濫用添加劑、管理不善等情況，我們本著客觀理性的原則，分析討論了問題存在的原因，主觀上不少乳品企業(yè)經(jīng)營者法律觀念淡薄，誠信意識(shí)差，過于片面的追求經(jīng)濟(jì)利益，背離消費(fèi)者的本位，置法律道德于不顧�？陀^上法律建設(shè)不足，標(biāo)準(zhǔn)體系落后，企業(yè)細(xì)節(jié)管理不到位等原因也促使了乳品質(zhì)量上的安全隱患。接下來具體闡述了回歸消費(fèi)者本位，乳品質(zhì)量提升的對(duì)策和建議，提出要加強(qiáng)奶源建設(shè)，從源頭上保證原奶的質(zhì)量；另外加強(qiáng)企業(yè)道德建設(shè)，回歸消費(fèi)者本位，誠信經(jīng)營，才能謀求長遠(yuǎn)發(fā)展；并提出要加強(qiáng)企業(yè)質(zhì)量管理體系的建設(shè)，在質(zhì)量上下功夫，同時(shí)注重細(xì)節(jié)管理，完善企業(yè)問責(zé)制等等，希望能對(duì)乳品質(zhì)量的提升和改進(jìn)有所幫助，早日進(jìn)入到良性的運(yùn)作軌道上來。
[Abstract]:China's dairy industry under the government's attention and support, after 30 years of development, has made remarkable achievements, the total amount of milk and dairy products is growing, dairy products per capita has doubled, dairy products of various colors have been constantly enriched. Dairy products have become the people's life following the grain, vegetables, meat, etc. after the necessary food. The rapid development of dairy industry, but also become a hot spot of agricultural development. Not only led to the dairy industry, forage planting industry, the development of feed industry, but also promote the transportation, manufacturing, packaging and printing industry and the retail industry and a series of related industries. And in solving the "three rural" problem, increase farmers' income, have made outstanding contributions to stimulating domestic demand. As a representative of leading enterprises of agricultural industrialization in our country, the development status of dairy enterprises concern.
However, in recent years based on the development of today's media network, a continuous influx of people from the perspective of the phenomenon of news, food quality and safety issues frequently exposed, taitouwawa, melamine, "through milk, leather milk, milk rancidity and so on, from time to time to take out the dairy quality event scared consumers jittery, forced to spend high prices have turned to the ocean milk on the shelves. Hunger breeds discontentment, fresh milk, dairy quality is not only related to people's health and life safety, but also related to the development of national industry, the process of agricultural industrialization. Chinese dairy experienced a crisis of confidence, consumers are most concerned about the milk can drink and enterprise; the most concern is how to regain consumer confidence, rebuild the brand; promotion and improvement of dairy quality is imminent!
This paper expounds the origin of dairy products from the background, and China's dairy industry development history, in the dairy industry in China has made remarkable achievements in recent years. At the same time, it puts forward the development of China's dairy industry, good prospects, is a sunrise industry. But now many parents still look to Chinese foreign brands, domestic dairy products recently, but the letter, and the news came out to add cow urine in the process of producing milk, milk powder used for liquid milk without labeling and other issues, which shows many quality problems of dairy products in the production process still exist. Then the consumers on the quality and safety of dairy products, including agricultural knowledge the product has carried on the on-the-spot investigation related to the collection and collation of relevant data, simple analysis found that consumers on the quality and safety of agricultural products are more concerned about and attention, in the purchase of dairy products. When the main consideration of the production date is the freshness and nutritional value of dairy products, and other ingredients, which shows consumers of dairy quality care and attention. The milk source construction is lagging behind, the quality of raw milk is not steady, detection standard and backward technology, and the lack of industry regulation, corporate mismanagement and other abuse additives. We have the spirit of objective, rational principle, analysis and discussion of the causes of problems, many dairy enterprises operators subjective sense of legal integrity, poor awareness of one-sided pursuit of economic interests, deviate from the consumer standard, the moral law ignored. Lack of legal construction objective, standard system lags behind, also contributed to the security risks the quality of dairy products enterprises on the details of the management is not in place and other reasons. Then illustrates the return of consumer based, dairy quality improvement measures and suggestions, put forward to strengthen the construction of milk And to ensure the quality of raw milk from the source; in addition to strengthen the moral construction of enterprises, return to the consumer based, integrity management, to seek long-term development; and put forward to strengthen the construction of enterprise quality management system, the quality of work, and pay attention to the details of management, improve corporate accountability and so on, hoping to enhance and improve the quality of dairy products help as soon as possible into the track of benign operation.

【學(xué)位授予單位】：上海海洋大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F203;F426.82

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