本文關(guān)鍵詞：B2C電商企業(yè)物流運作模式的研究　出處：《天津大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 電子商務(wù) 物流配送 第三方物流 自營物流

【摘要】：電子商務(wù)企業(yè)(以下簡稱電商)的迅猛發(fā)展使大眾消費者越來越傾向于通過網(wǎng)絡(luò)購物的方式來滿足需求,產(chǎn)品、價格和服務(wù)是電子商務(wù)企業(yè)之間競爭的主要方面。當(dāng)產(chǎn)品的質(zhì)量和價格相差不大時,及時便捷的物流服務(wù)更能夠吸引消費者。雖然電子商務(wù)推動了為其提供物流配送服務(wù)的物流行業(yè)的快速發(fā)展,但是目前國內(nèi)物流行業(yè)的發(fā)展水平并不能滿足所有電商對物流服務(wù)的需求,這種現(xiàn)狀很大程度上制約了電子商務(wù)的發(fā)展,為了改善這種狀況,許多國內(nèi)電商紛紛投身建設(shè)自營物流,來解決最后一公里的配送問題,如京東、當(dāng)當(dāng)網(wǎng),一些企業(yè)采用物流聯(lián)盟的方式,如阿里巴巴,還有一些電商企業(yè)采用第三方物流模式與自營物流模式相結(jié)合的方式,如亞馬遜中國和1號店,但是,每一種模式都有利弊。結(jié)合國內(nèi)外電子商務(wù)的發(fā)展?fàn)顩r,本文在以下幾個方面做出了研究:首先,對電子商務(wù)的定義和分類做了介紹,然后闡述了國內(nèi)外電子商務(wù)和電商物流的基本情況。其次,概述了當(dāng)前電商領(lǐng)域涉及的三種物流模式,即第三方物流模式,自營物流模式和物流聯(lián)盟的模式,分析每種物流模式的運作方式以及各自的優(yōu)勢和不足,為電子商務(wù)企業(yè)在物流模式上的選擇決策提供參考。在分析優(yōu)點和不足的基礎(chǔ)上,探討了B2C電商企業(yè)在進行物流模式選擇時所考慮的因素,其中包括網(wǎng)購市場的發(fā)展?fàn)顩r,第三方物流服務(wù)質(zhì)量等宏觀因素,還包括企業(yè)自身的經(jīng)營戰(zhàn)略,企業(yè)對物流配送的要求,企業(yè)的物流服務(wù)能力以及成本等微觀因素。構(gòu)建了以訂單數(shù)量為變量的第三方物流和企業(yè)自營物流的成本數(shù)學(xué)模型,通過兩種模式成本函數(shù)的比較,闡述了通過定量分析模型來選擇選擇物流模式的方法。除此之外,從定性和定量的角度構(gòu)建了物流模式的評價指標(biāo)體系,闡述了選擇物流模式時所需考慮的因素。針對第三方物流與自營物流相結(jié)合的情況,構(gòu)建了數(shù)學(xué)模型來探討需求不確定時,風(fēng)險態(tài)度對電商和第三方物流公司效用的影響,通過數(shù)值實驗分析其趨勢,并結(jié)合實際情況對結(jié)果進行說明。最后,針對電子商務(wù)企業(yè)自營物流所面臨的困難以及需求狀況,提出發(fā)展電商物流的建議,為電商企業(yè)提供借鑒。
[Abstract]:With the rapid development of e-commerce enterprises, mass consumers are more and more inclined to meet the demand through online shopping. Products, prices and services are the main aspects of competition among e-commerce enterprises. When the quality and price of the product differ greatly, the timely and convenient logistics service can attract consumers more. Although the electronic commerce promoted the rapid development of logistics distribution service for the logistics industry, but the current level of development of the domestic logistics industry can not meet all the needs of electricity providers of logistics services, this situation restricts the development of electronic commerce, in order to improve this situation, many domestic electricity providers have to join the building of logistics. To solve the problem of distribution of the last mile, such as Jingdong, dangdang.com, some enterprises adopt logistics alliance, such as Alibaba, some business enterprise by the third party logistics and logistics mode from camp combination, such as Amazon and Chinese Shop No. 1, but each model has advantages and disadvantages. Combined with the development of e-commerce at home and abroad, the following aspects are studied in this paper. First, the definition and classification of e-commerce are introduced, and then the basic situations of e-commerce and e-commerce logistics at home and abroad are expounded. Secondly, summarizes three kinds of logistics modes related to the current electricity supplier in the field, namely the third party logistics, logistics mode and logistics alliance mode, analysis of each kind of logistics operation mode and their advantages and disadvantages, and provide reference for e-commerce enterprises in the logistics mode selection decision. Based on the analysis of advantages and disadvantages, discusses the factors in the B2C business enterprise logistics mode selection is considered, including the development of online shopping market, the macro factors of third party logistics service quality, including their own business strategy, requirements for the enterprise logistics, enterprise logistics service capabilities and cost the micro factors. The cost mathematical model of the third party logistics and the enterprise self logistics is constructed based on the quantity of the order. By comparing the cost functions of the two models, the method of choosing the logistics mode through quantitative analysis model is expounded. In addition, the evaluation index system of logistics mode is constructed from the qualitative and quantitative point of view, and the factors that need to be considered when choosing the logistics mode are expounded. Aiming at the combination of the third party logistics and the self logistics, a mathematical model is built to explore the influence of risk attitude on the utility of the electricity supplier and the third party logistics company when the demand is uncertain. The trend is analyzed through numerical experiments, and the results are illustrated with the actual situation. Finally, in view of the difficulties and demand conditions of e-commerce enterprises, the suggestions for developing e-commerce logistics are proposed to provide reference for e-commerce enterprises.
【學(xué)位授予單位】：天津大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F724.6;F252

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