本文選題：眾籌 + 產(chǎn)品眾籌��； 參考：《貴州財(cái)經(jīng)大學(xué)學(xué)報(bào)》2017年03期

【摘要】：在中國(guó)的眾籌實(shí)踐中,產(chǎn)品眾籌是眾籌的主要表現(xiàn)形式,但在實(shí)際操作中存在眾籌成功率低、融資額度較少、缺乏持續(xù)性等問題。造成這些問題的主要原因,在于缺乏完整的產(chǎn)品眾籌商業(yè)模式的研究。在產(chǎn)品眾籌相關(guān)研究和商業(yè)模式理論的基礎(chǔ)上,歸納出產(chǎn)品眾籌商業(yè)模式的一般結(jié)構(gòu),并以小牛電動(dòng)車的典型成功案例對(duì)該模型進(jìn)行了驗(yàn)證,而后將產(chǎn)品眾籌的商業(yè)模式拓展到了不同生命周期的企業(yè),并根據(jù)不同時(shí)期企業(yè)的特征對(duì)模型進(jìn)行了修正。研究發(fā)現(xiàn),產(chǎn)品眾籌不僅適合新創(chuàng)企業(yè),還可以應(yīng)用于成長(zhǎng)型企業(yè)和成熟期企業(yè)之中。
[Abstract]:In the practice of crowdfunding in China, product crowdfunding is the main manifestation of crowdfunding, but in practice, there are some problems such as low success rate of crowdfunding, small amount of financing, lack of sustainability and so on. The main cause of these problems is the lack of complete research on crowdfunding business models. On the basis of product crowdfunding research and business model theory, the general structure of product crowdfunding business model is summed up, and the model is verified by typical successful cases of calf electric vehicle. Then the business model of product crowdfunding is extended to enterprises with different life cycles, and the model is modified according to the characteristics of enterprises in different periods. It is found that product crowdfunding is not only suitable for new enterprises, but also suitable for growth enterprises and mature enterprises.
【作者單位】： 天津城建大學(xué)經(jīng)濟(jì)與管理學(xué)院;南開大學(xué)商學(xué)院;
【基金】：國(guó)家自然科學(xué)基金“知識(shí)產(chǎn)權(quán)保護(hù)、投資機(jī)會(huì)與高科技企業(yè)的創(chuàng)新投資——基于差異性高管特質(zhì)的視角”(71672087);國(guó)家自然科學(xué)基金“知識(shí)產(chǎn)權(quán)保護(hù)、政治資源獲取與高科技企業(yè)融資行為研究”(71272180) 天津市科技發(fā)展戰(zhàn)略研究計(jì)劃項(xiàng)目“國(guó)有控股集團(tuán)創(chuàng)新體系建設(shè)與投融資平臺(tái)互動(dòng)機(jī)制的路徑研究——基于天津市八家國(guó)有控股集團(tuán)的研究”(項(xiàng)目編號(hào):10ZLZLZF04300)
【分類號(hào)】：F275;F832.51
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本文編號(hào)：1938597