本文關鍵詞： 財富管理 信托公司 發(fā)展策略　出處：《華東理工大學》2017年碩士論文　論文類型：學位論文

【摘要】：2001年4月28日正式發(fā)布了《信托法》,并于2001年10月1日正式施行。信托行業(yè)在經(jīng)歷了一系列整頓及清理后,大大改善了信托行業(yè)的法律環(huán)境、經(jīng)濟環(huán)境、社會環(huán)境,因此給信托行業(yè)帶來了史無前例的發(fā)展機會與挑戰(zhàn)。同時,伴隨著中國家庭財富的快速積累和理財意識的逐步深化,傳統(tǒng)的儲蓄理財方式已經(jīng)不能滿足理財規(guī)劃,對于專業(yè)財富管理的需求也日益強烈,所以,財富管理市場的空間十分廣闊。同時,財富管理的發(fā)展有助于經(jīng)濟轉(zhuǎn)型的發(fā)展,形成具有深度、廣度、多元化的資本市場體系,促進中國資本市場健康有序地發(fā)展。近幾年來,盡管財富管理市場的發(fā)展不斷日益的壯大,但由于我國資本市場發(fā)展起步較晚,處在初級階段的財富管理行業(yè),仍然存在著一些問題,不足以滿足市場發(fā)展的需求。時至今日,信托公司的發(fā)展依然不均衡,營業(yè)收入嚴重依賴于地產(chǎn)及基建業(yè)務,而房地產(chǎn)及基礎建設的發(fā)展均屬于周期性很強的行業(yè),造成信托行業(yè)利潤的不穩(wěn)定性與周期性。綜上可以看出,信托行業(yè)實現(xiàn)持續(xù)穩(wěn)定發(fā)展與盈利的契機是財富管理業(yè)務的不斷發(fā)展與突破,促進信托行業(yè)的發(fā)展機遇。本文在研究國內(nèi)外文獻的基礎上,借鑒國內(nèi)外對于財富管理及戰(zhàn)略管理的大量研究,以HB信托為案例,研究HB信托財富管理業(yè)務目前情況和相關問題,之后,運用SWOT分析、波特五力模型分析行業(yè)發(fā)展環(huán)境、PEST分析宏觀發(fā)展環(huán)境等方法分析HB信托,同時對HB信托的財富管理業(yè)務的經(jīng)營環(huán)境進行深入分析。以HB信托財富管理業(yè)務發(fā)展的經(jīng)營環(huán)境分析為導向,深入研究HB信托財富管理業(yè)務的多元化戰(zhàn)略發(fā)展以及相關的市場定位,最后,提出HB信托財富管理業(yè)務實施的保障措施。從以上論述中可以得出,根據(jù)HB信托的財富管理業(yè)務,本文提出了相關建設性的發(fā)展建議,主要包括HB信托不僅要不斷壯大目標客戶群,即中國高凈值財富群體,同時要抓住不斷提升滿足家庭理財?shù)亩鄻有孕枨蟮陌l(fā)展契機,通過不斷發(fā)展財富管理業(yè)務來實現(xiàn)行業(yè)的盈利與進步,進而提升HB信托的經(jīng)營業(yè)績水平、市場地位、品牌效應以及市場競爭力,為中國塑造最佳信托投資公司打下扎實的基礎。
[Abstract]:On April 28th 2001, the Trust Law was officially issued, which was formally implemented in October 1st 2001. The trust industry has undergone a series of rectification and clean-up. The trust industry has greatly improved the legal environment, economic environment, social environment, so the trust industry has brought unprecedented opportunities and challenges. At the same time. With the rapid accumulation of Chinese family wealth and the gradual deepening of financial awareness, the traditional way of saving and financing can not meet the financial planning, and the demand for professional wealth management is increasingly strong. At the same time, the development of wealth management is conducive to the development of economic transformation, forming a deep, wide and diversified capital market system. Promote the healthy and orderly development of China's capital market. In recent years, although the development of wealth management market is growing day by day, the capital market of our country starts late and is in the initial stage of wealth management industry. There are still some problems, not enough to meet the needs of market development. To this day, trust companies are still uneven development, operating income is heavily dependent on real estate and infrastructure business. The development of real estate and infrastructure is a strong cyclical industry, resulting in trust industry profit instability and periodicity. The opportunity for the trust industry to achieve sustainable and stable development and profit is the constant development and breakthrough of wealth management business, and promote the development opportunities of trust industry. This paper is based on the study of domestic and foreign literature. Referring to a large number of studies on wealth management and strategic management at home and abroad, taking HB trust as a case, the paper studies the current situation and related problems of HB trust wealth management business, and then uses SWOT to analyze it. Porter five-force model analysis of industry development environment pest analysis of macro-development environment and other methods to analyze HB trust. At the same time, the management environment of the wealth management business of HB trust is deeply analyzed, which is guided by the analysis of the operating environment of the development of the wealth management business of HB trust. Deeply study the diversification strategy development of HB trust wealth management business and the related market positioning, finally, put forward the HB trust wealth management business implementation protection measures, from the above discussion can be drawn. According to the wealth management business of HB Trust, this paper puts forward some constructive development suggestions, mainly including HB Trust not only to expand the target customer base, that is, China's high net worth wealth group. At the same time, we should seize the opportunity to constantly improve the diversity of family financial needs, through the continuous development of wealth management business to achieve industry profitability and progress, and then improve the performance of HB trust. Market position, brand effect and market competitiveness lay a solid foundation for China to build the best trust and investment company.
【學位授予單位】：華東理工大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F832.2

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