中國(guó)物流業(yè)隨著中國(guó)經(jīng)濟(jì)的騰飛也發(fā)生了天翻復(fù)地的變化,新的民營(yíng)快遞企業(yè)迅速發(fā)展起來(lái)。中國(guó)政府從政策制定、標(biāo)準(zhǔn)推行、信息化等多個(gè)層面對(duì)物流業(yè)的持續(xù)發(fā)展進(jìn)行了良好的引導(dǎo)。聯(lián)邦快遞作為最早進(jìn)入中國(guó)市場(chǎng)的物流企業(yè),曾被列為中國(guó)十大物流公司之一,在發(fā)展初期對(duì)中國(guó)物流企業(yè)也起到了引導(dǎo)性作用,很多中國(guó)物流企業(yè)學(xué)習(xí)和借鑒其成功經(jīng)驗(yàn)。但近些年,包括聯(lián)邦快遞在內(nèi)的國(guó)外物流企業(yè)市場(chǎng)份額極具縮小,部分甚至退出中國(guó)市場(chǎng)。本文主要以聯(lián)邦快遞為研究對(duì)象,對(duì)比中國(guó)物流企業(yè)發(fā)展的現(xiàn)狀,對(duì)其在中國(guó)市場(chǎng)失敗的原因進(jìn)行詳細(xì)分析,并針對(duì)外國(guó)跨國(guó)公司可能取得的成功因素進(jìn)行研究。本論文研究表明:聯(lián)邦快遞在中國(guó)失敗的原因主要包括文化差異（在客戶行為方面）、語(yǔ)言差異（在中文網(wǎng)站管理、營(yíng)銷、廣告和推廣方面）、中國(guó)國(guó)內(nèi)規(guī)章制度（在國(guó)內(nèi)政策方面）、市場(chǎng)競(jìng)爭(zhēng)（與國(guó)內(nèi)物流公司的競(jìng)爭(zhēng)）、市場(chǎng)需求（在國(guó)內(nèi)政策方面）。ARGES和優(yōu)質(zhì)服務(wù)),以及供應(yīng)和連鎖管理（在中國(guó)大領(lǐng)土管轄范圍內(nèi)的任何地區(qū)的快速安全交付方面）等方面。結(jié)合失敗原因,本文給出未來(lái)其他跨國(guó)企業(yè)進(jìn)入中國(guó)市場(chǎng)的建議。 

【文章來(lái)源】：長(zhǎng)安大學(xué)陜西省211工程院校教育部直屬院校

【文章頁(yè)數(shù)】：80 頁(yè)

【學(xué)位級(jí)別】：碩士

【文章目錄】：
摘要 Abstract Introduction
1.1.Theorical Framework
1.2.Research Methodology
1.3.Literature Review
1.4.Structure of the study Chapter Two Logistics and Its Role in Economic Growth of the State;A Theoretical Perspective
2.0 Introduction
2.1.Logistics
2.2.Definitions of the Term“Logistics”
2.3.Role of Logistics in Economic Development
    2.3.1.Protectionism
    2.3.2.Economic Populism
2.4.Relationship between Logistics,Protectionism and Economic Populism
2.5.Summary Chapter Three FedEx Corporation;Introduction and the History
3.0 Introduction
3.1.History of FedEx Corporation
    3.1.1.Early History of FedEx
    3.1.2.Boom Stage
    3.1.3.Federal Express to FedEx
    3.1.4.Financial Decline
3.2.Fiscal Years’Earning of the FedEx
3.3.Operational Units of FedEx
3.4.Donations and the Lobbying of FedEx under U.S political Environment
3.5.Awards and Honors
3.6.Advertising Logos of FedEx
3.7.Summary Chapter Four Logistics in China
4.0 Introduction
4.1.Institutions-Based Regulatory Paradigm for Logistics Industry in China
4.2.Leading Logistics Companies in China
    4.2.1.China Ocean Shipping Company(COSCO)
    4.2.2.Xiamen Xiangyu Group Company Limited
    4.2.3.Jizhong Energy International Logistics Group
    4.2.4.Sinotrans& CSC Holdings Company Limited
    4.2.5.S.F.Express
    4.2.6.Hebei Logistics Industry Group
    4.2.7.Shandong Logistics Group
    4.2.8.China Railway Material Company
    4.2.9.Tianjin Port Group Limited
    4.2.10.JD Logistics
4.3.Comparison between Domestic and Foreign Express Companies in China
4.4.Summary Chapter Five Factors behind Failure of FedEx in Chinese Local Market;A Critical Analysis
5.0 Introduction
5.1.Factors which Undermined FedEx in China
    5.1.1.Market Competition
    5.1.2.Market Demand
    5.1.3.Supply Chain Management
    5.1.4.Geography
    5.1.5.Culture
    5.1.6.Language
    5.1.7.Marketing/ Advertisement and Promotion
    5.1.8.Rules and Regulations of China
    5.1.9.Reliability
    5.1.10.Culture of Land Transportation
5.2.Summary Chapter Six Findings,Conclusion and Recommendations
6.0 Findings
6.1.Conclusion Bibliography APPENDIX



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