TD公司投標決策模型和投標策略的研究
發(fā)布時間:2018-09-11 10:52
【摘要】:十二屆全國人大三次會議的《政府工作報告》指出,2015鐵路投資8000億元以上,新建里程8000公里以上。在鐵路建設形勢一片大好的今天,更是給鐵路監(jiān)理公司提供了更大的投標經營活動空間,TD監(jiān)理公司近三年來也參與了很多項目的投標,但是中標率卻很低,經營陷入困境,因此本文計劃根據(jù)監(jiān)理投標工作的特點,結合TD公司目前的投標現(xiàn)狀,做如下幾方面的研究:(1)依據(jù)TD監(jiān)理公司的投標現(xiàn)狀,分析出該公司投標工作中存在的問題及其原因。(2)面向鐵路工程監(jiān)理行業(yè)的專家做影響鐵路工程監(jiān)理投標決策因素的調查問卷,統(tǒng)計分析出影響決策的主要因素,以此為構建鐵路工程監(jiān)理投標決策二級評價指標體系。(3)選擇使用模糊層次綜合評價法,運用該方法將鐵路工程監(jiān)理投標決策中的定性問題轉化成了定量問題,再進行評價,構建出基于模糊層次綜合評價法的投標決策模型,科學地投標決策。(4)針對TD監(jiān)理公司目前的投標現(xiàn)狀,計劃設計出科學的報價策略和標準化的標書制作流程策略。(5)將構建好的鐵路工程監(jiān)理投標決策模型運用在新建吳忠至中衛(wèi)鐵路項目施工監(jiān)理項目中,以此檢驗該模型的合理性和可行性。通過以上幾個方面的研究,以此給TD公司建立全套科學、合理的投標決策以幫助其提高中標率,節(jié)約成本,并在集團公司內部進行推廣。
[Abstract]:The Government work report of the third session of the Twelfth National people's Congress points out that the railway investment in 2015 is more than 800 billion yuan, and the mileage of new construction is more than 8000 kilometers. Today, when the situation of railway construction is very good, it has provided railway supervision companies with greater space for bidding and management activities. In the past three years, TD supervision companies have also participated in the bids for many projects, but the rate of winning bids is very low, and the management is in trouble. Therefore, according to the characteristics of the supervision bidding work and the current bidding situation of TD Company, this paper plans to do the following research: (1) according to the current bidding situation of the TD Supervision Company, The problems existing in the bidding work of the company and their causes are analyzed. (2) the experts in the railway engineering supervision industry make the questionnaire that affects the decision-making factors of the railway project supervision bidding, and the main factors affecting the decision-making are analyzed statistically. (3) the fuzzy hierarchy comprehensive evaluation method is used to transform the qualitative problem in the bidding decision of railway engineering supervision into a quantitative one, and then the evaluation is carried out. A bidding decision-making model based on fuzzy hierarchical comprehensive evaluation method is constructed to make a scientific bidding decision. (4) aiming at the present bidding situation of TD supervision company, The plan designs scientific quotation strategy and standardized bidding process strategy. (5) the constructed bidding decision model of railway project supervision is applied in the construction supervision project of newly built Wu Zhong to Zhongwei railway project. The rationality and feasibility of the model are tested. Through the research of the above several aspects, this paper sets up a complete set of scientific and reasonable bidding decision for TD Company to help it improve the winning rate, save the cost, and popularize it within the group company.
【學位授予單位】:中國科學院大學(工程管理與信息技術學院)
【學位級別】:碩士
【學位授予年份】:2016
【分類號】:F284
[Abstract]:The Government work report of the third session of the Twelfth National people's Congress points out that the railway investment in 2015 is more than 800 billion yuan, and the mileage of new construction is more than 8000 kilometers. Today, when the situation of railway construction is very good, it has provided railway supervision companies with greater space for bidding and management activities. In the past three years, TD supervision companies have also participated in the bids for many projects, but the rate of winning bids is very low, and the management is in trouble. Therefore, according to the characteristics of the supervision bidding work and the current bidding situation of TD Company, this paper plans to do the following research: (1) according to the current bidding situation of the TD Supervision Company, The problems existing in the bidding work of the company and their causes are analyzed. (2) the experts in the railway engineering supervision industry make the questionnaire that affects the decision-making factors of the railway project supervision bidding, and the main factors affecting the decision-making are analyzed statistically. (3) the fuzzy hierarchy comprehensive evaluation method is used to transform the qualitative problem in the bidding decision of railway engineering supervision into a quantitative one, and then the evaluation is carried out. A bidding decision-making model based on fuzzy hierarchical comprehensive evaluation method is constructed to make a scientific bidding decision. (4) aiming at the present bidding situation of TD supervision company, The plan designs scientific quotation strategy and standardized bidding process strategy. (5) the constructed bidding decision model of railway project supervision is applied in the construction supervision project of newly built Wu Zhong to Zhongwei railway project. The rationality and feasibility of the model are tested. Through the research of the above several aspects, this paper sets up a complete set of scientific and reasonable bidding decision for TD Company to help it improve the winning rate, save the cost, and popularize it within the group company.
【學位授予單位】:中國科學院大學(工程管理與信息技術學院)
【學位級別】:碩士
【學位授予年份】:2016
【分類號】:F284
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