養(yǎng)老地產跨界聯盟收益分配研究
發(fā)布時間：2018-09-01 18:02
【摘要】：隨著中國老年化社會的到來,養(yǎng)老產業(yè)和健康產業(yè)與房地產業(yè)的結合已成為趨勢,養(yǎng)老地產迎來了重大發(fā)展機遇。但由于養(yǎng)老地產具有前期投資大、專業(yè)化程度高、投資回收期長等特點,當前房地產開發(fā)商、保險機構、私募股權基金機構等對養(yǎng)老地產開發(fā)模式仍處于探索階段。在此基礎上建立基于角色分工的“投資商-開發(fā)商-運營商”三方主體跨界聯盟,并構建聯盟收益分配模型,以實現聯盟收益在聯盟企業(yè)間的公平合理分配,從而提高聯盟的穩(wěn)定性。首先,根據養(yǎng)老地產聯盟需要,設計了聯盟概念模型,通過對比股權聯盟與非股權聯盟特點,將文章研究集中于非股權聯盟。同時,通過綜合多動因理論,對比股權聯盟與非股權聯盟之間的動因差異,并結合養(yǎng)老地產聯盟特點,對養(yǎng)老地產聯盟動因進行了分析。在此基礎上,構建了基于角色分工的養(yǎng)老地產“投資商-開發(fā)商-運營商”跨界聯盟模式,并對各聯盟主體在聯盟中的角色進行定位,并進一步通過對比分析國內養(yǎng)老地產盈利模式,確定了長期持有不動產并采用租賃或會員制模式進行運營的適用性。其次,通過對養(yǎng)老地產收益的內外部影響因素進行分析,厘清了聯盟收益形成的宏觀和微觀環(huán)境;在分析收益來源的基礎上,對收益的構成進行梳理,并對無形收益進行量化;同時,采用作業(yè)成本法對聯盟成本進行評價與分攤,得出養(yǎng)老地產跨界聯盟的收益形成機理。再次,在總結養(yǎng)老地產聯盟收益分配特點的基礎上,從風險、收益、操作難度等方面對當前使用較多的三種收益分配模式進行對比分析,得出適宜于養(yǎng)老地產聯盟的收益分配模式,并對養(yǎng)老地產聯盟進行假設,設計了養(yǎng)老地產聯盟收益分配三階段流程。最后,采用層次分析法確定了聯盟收益分配影響因素權重,并運用綜合指數法原理構建了基于核心能力、投入資源、承擔風險以及討價還價能力的初始收益分配模型;通過設定基準努力水平,與實際努力水平進行對比,以利用獎勵或懲罰實現對聯盟企業(yè)的激勵,從而構建了收益分配修正模型。并通過實證分析對整個模型進行驗證和說明。
[Abstract]:With the arrival of China's aging society, the combination of pension industry and health industry with the real estate industry has become a trend, and pension real estate has ushered in a major development opportunity. On this basis, the role-based "investor-developer-operator" tripartite main cross-border alliance is established, and the alliance income distribution model is constructed to realize the fair and reasonable distribution of alliance income among the alliance enterprises, so as to improve the stability of the alliance. In order to meet the needs of property alliance, this paper designs a conceptual model of alliance, compares the characteristics of equity alliance and non-equity alliance, and concentrates the research on non-equity alliance. At the same time, it compares the motivation differences between equity alliance and non-equity alliance through comprehensive multi-motivation theory, and divides the motivation of pension real estate alliance according to the characteristics of pension real estate alliance. On this basis, this paper constructs a role-based "investor-developer-operator" cross-border alliance model of pension real estate, and orientates the role of each alliance subject in the alliance. Further, through comparative analysis of domestic pension real estate profit model, it determines the long-term holding of real estate and adopts the lease or membership model. Secondly, through the analysis of the internal and external factors affecting the benefits of old-age real estate, the macro and micro environment of the formation of alliance income is clarified; on the basis of the analysis of the sources of income, the composition of income is sorted out, and the intangible income is quantified; meanwhile, the cost of alliance is evaluated and evaluated by activity-based costing. Thirdly, on the basis of summarizing the characteristics of income distribution of endowment real estate alliance, this paper compares and analyzes three kinds of income distribution modes which are used more frequently at present from risk, income, operation difficulty and so on, and obtains the income distribution mode suitable for endowment real estate alliance, and puts forward the endowment land. Based on the hypothesis of the alliance, the paper designs a three-stage process of income distribution of the old-age real estate alliance. Finally, the weight of the influencing factors of the alliance income distribution is determined by the analytic hierarchy process, and the initial income distribution model based on core competence, input resources, risk-taking and bargaining ability is constructed by using the comprehensive index method. The benchmark effort level is compared with the actual effort level in order to use incentives or penalties to achieve incentives to the alliance enterprises, thus constructing a revised income distribution model.
【學位授予單位】：中國礦業(yè)大學
【學位級別】：碩士
【學位授予年份】：2016
【分類號】：F299.23;D669.6
[Abstract]:With the arrival of China's aging society, the combination of pension industry and health industry with the real estate industry has become a trend, and pension real estate has ushered in a major development opportunity. On this basis, the role-based "investor-developer-operator" tripartite main cross-border alliance is established, and the alliance income distribution model is constructed to realize the fair and reasonable distribution of alliance income among the alliance enterprises, so as to improve the stability of the alliance. In order to meet the needs of property alliance, this paper designs a conceptual model of alliance, compares the characteristics of equity alliance and non-equity alliance, and concentrates the research on non-equity alliance. At the same time, it compares the motivation differences between equity alliance and non-equity alliance through comprehensive multi-motivation theory, and divides the motivation of pension real estate alliance according to the characteristics of pension real estate alliance. On this basis, this paper constructs a role-based "investor-developer-operator" cross-border alliance model of pension real estate, and orientates the role of each alliance subject in the alliance. Further, through comparative analysis of domestic pension real estate profit model, it determines the long-term holding of real estate and adopts the lease or membership model. Secondly, through the analysis of the internal and external factors affecting the benefits of old-age real estate, the macro and micro environment of the formation of alliance income is clarified; on the basis of the analysis of the sources of income, the composition of income is sorted out, and the intangible income is quantified; meanwhile, the cost of alliance is evaluated and evaluated by activity-based costing. Thirdly, on the basis of summarizing the characteristics of income distribution of endowment real estate alliance, this paper compares and analyzes three kinds of income distribution modes which are used more frequently at present from risk, income, operation difficulty and so on, and obtains the income distribution mode suitable for endowment real estate alliance, and puts forward the endowment land. Based on the hypothesis of the alliance, the paper designs a three-stage process of income distribution of the old-age real estate alliance. Finally, the weight of the influencing factors of the alliance income distribution is determined by the analytic hierarchy process, and the initial income distribution model based on core competence, input resources, risk-taking and bargaining ability is constructed by using the comprehensive index method. The benchmark effort level is compared with the actual effort level in order to use incentives or penalties to achieve incentives to the alliance enterprises, thus constructing a revised income distribution model.
【學位授予單位】：中國礦業(yè)大學
【學位級別】：碩士
【學位授予年份】：2016
【分類號】：F299.23;D669.6
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