本文選題：招標(biāo)服務(wù)行業(yè) + 商業(yè)模式��； 參考：《浙江工業(yè)大學(xué)》2015年碩士論文

【摘要】：當(dāng)今社會,招標(biāo)行業(yè)發(fā)展迅速,有百分之八十的項目都需要進(jìn)行招標(biāo)完成。而隨著信息技術(shù)快速發(fā)展、互聯(lián)網(wǎng)得到普及,使得招投標(biāo)網(wǎng)絡(luò)化、電子化應(yīng)運(yùn)而生,即我國招標(biāo)事業(yè)在循序漸進(jìn)和逐步完善的過程中取得了長遠(yuǎn)發(fā)展。在這種招標(biāo)信息繁多的環(huán)境下投標(biāo)企業(yè)怎樣快速獲得準(zhǔn)確且及時的招標(biāo)信息呢,因此一些招標(biāo)服務(wù)行業(yè)應(yīng)運(yùn)而生,主要目的是為投標(biāo)企業(yè)提供招標(biāo)信息并給與及時的反饋和服務(wù)。中乙科技信息咨詢有限公司就是一個新成立的招標(biāo)服務(wù)企業(yè),那么中乙公司如何運(yùn)營才能更好的發(fā)展和盈利,這與企業(yè)的商業(yè)模式密切相關(guān)。一個企業(yè)的商業(yè)模式可能在一段時期內(nèi)發(fā)揮明顯的作用,但是市場瞬息萬變,企業(yè)要想脫穎而出、持續(xù)發(fā)展,商業(yè)模式就必須隨著環(huán)境的變化而不斷演進(jìn),設(shè)計出適合自身并極具競爭力的商業(yè)模式。針對以上情況,設(shè)計出符合中乙公司發(fā)展的商業(yè)模式才是關(guān)鍵,因此本文首先對中乙公司基本情況和所處的環(huán)境和前景進(jìn)行分析,結(jié)合SWOT分析和商業(yè)模式的基本理論,分別從價值主張設(shè)計、價值網(wǎng)絡(luò)設(shè)計、盈利模式設(shè)計三個方面進(jìn)行研究和探討,設(shè)計出最適合中乙的商業(yè)模式。最終文章得出的結(jié)論如下:(1)通過對招標(biāo)服務(wù)行業(yè)目標(biāo)顧客需求特點(diǎn)的調(diào)查分析,并采用價值創(chuàng)新的理論方法,得出了中乙的價值創(chuàng)新方向,從而提出了相應(yīng)的四條價值創(chuàng)新路徑,分別為終端化創(chuàng)新、本地化創(chuàng)新、個性制定創(chuàng)新、特色化創(chuàng)新;(2)構(gòu)建了招標(biāo)服務(wù)業(yè)的價值網(wǎng)絡(luò)結(jié)構(gòu)模型,并對其關(guān)鍵價值活動(信息內(nèi)容和客戶服務(wù))進(jìn)行了系統(tǒng)論述,還建立了價值網(wǎng)絡(luò)的運(yùn)行機(jī)制,主要包括協(xié)同運(yùn)行機(jī)制、信息共享機(jī)制以及利益共享機(jī)制等;(3)對中乙公司的盈利模式進(jìn)行了創(chuàng)新設(shè)計,主要包括會員服務(wù)盈利模式、會員產(chǎn)品展示盈利模式以及手機(jī)APP盈利模式,并對每種模式的利潤來源和價值實現(xiàn)方式進(jìn)行了分析和探討。
[Abstract]:Nowadays, the bidding industry is developing rapidly, and 80% projects need to be completed by bidding. With the rapid development of information technology and the popularization of the Internet, the bidding network and electronic emerged as the times require, that is, in the process of gradual and gradual improvement of bidding in China has achieved long-term development. How can bidding enterprises get accurate and timely bidding information quickly under the environment of various bidding information? therefore, some bidding service industries have emerged as the times require. The main purpose is to provide bidding information and give timely feedback and services to bidding enterprises. China B Science and Technology Information Consulting Co., Ltd. is a newly established bidding service company, so how to operate the company can be better development and profit, which is closely related to the business model of the enterprise. The business model of an enterprise may play an obvious role in a period of time, but the market is changing rapidly. If an enterprise wants to stand out and develop continuously, it must evolve with the changes of the environment. Design suitable and competitive business model. In view of the above situation, it is the key to design a business model that accords with the development of Sino- B Company. Therefore, this paper first analyzes the basic situation, environment and prospect of Sino- B Company, combining with SWOT analysis and the basic theory of business model. From three aspects of value proposition design, value network design and profit model design, the author designs the most suitable business model. The final conclusion of the article is as follows: (1) through the investigation and analysis of the characteristics of the target customers' demand in the bidding service industry, and the theoretical method of value innovation, the direction of value innovation in Sino B is obtained. Accordingly, the paper puts forward four corresponding value innovation paths, which are terminal innovation, localization innovation, personality development innovation and characteristic innovation. (2) the value network structure model of the bidding service industry is constructed. The key value activities (information content and customer service) are systematically discussed, and the operation mechanism of value network is established, including the cooperative operation mechanism. The information sharing mechanism and the profit sharing mechanism have carried on the innovation design to the Sino-B company's profit model, mainly includes the member service profit pattern, the member product display profit pattern and the mobile phone app profit pattern. The profit source and value realization mode of each mode are analyzed and discussed.
【學(xué)位授予單位】：浙江工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F284

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本文編號：2014200