本文選題：商業(yè)地產(chǎn) + 風(fēng)險(xiǎn)管理��； 參考：《華中師范大學(xué)》2016年碩士論文

【摘要】：在持續(xù)高位運(yùn)行的宏觀經(jīng)濟(jì)形勢(shì)下,憑借著豐厚的利潤空間和巨大的發(fā)展?jié)摿?我國商業(yè)地產(chǎn)進(jìn)入高速增長(zhǎng)階段,吸引著眾多開發(fā)商與大量資金的涌入。如今隨著高增長(zhǎng)放緩,經(jīng)濟(jì)趨于平穩(wěn)運(yùn)行,商業(yè)地產(chǎn)市場(chǎng)也正在逐步飽和,行業(yè)調(diào)整趨勢(shì)明顯。在總體量方面,以2014年為例,全國商業(yè)房地產(chǎn)開發(fā)總投資額達(dá)到95036億元,年實(shí)際增長(zhǎng)率超過10%,依舊表現(xiàn)出較強(qiáng)的增長(zhǎng)態(tài)勢(shì)。與此同時(shí),隨著前期大規(guī)模開發(fā),多處商業(yè)地產(chǎn)開發(fā)商資金周轉(zhuǎn)吃緊、大型商業(yè)中心接連關(guān)閉等現(xiàn)象頻現(xiàn),諸多弊病也正在逐漸顯露。市場(chǎng)的冷熱不均,預(yù)示著商業(yè)地產(chǎn)已經(jīng)由粗放式開發(fā)階段轉(zhuǎn)向精細(xì)化運(yùn)營階段。由于國內(nèi)商業(yè)地產(chǎn)市場(chǎng)發(fā)展時(shí)間較短,總體仍處于初期發(fā)展階段,與之配套的理論、政策尚未健全,在商業(yè)地產(chǎn)開發(fā)與運(yùn)營模式上存在諸多問題,例如：企業(yè)實(shí)力參差不齊,導(dǎo)致市場(chǎng)項(xiàng)目良莠不齊；對(duì)于項(xiàng)目認(rèn)知與規(guī)劃不足,缺乏長(zhǎng)期穩(wěn)定的資金渠道與專業(yè)運(yùn)營經(jīng)驗(yàn)等等；商業(yè)地產(chǎn)在發(fā)展中正逐步面臨巨大的投資風(fēng)險(xiǎn)與一系列新的問題。在這一現(xiàn)狀下,針對(duì)商業(yè)房地產(chǎn)的項(xiàng)目管理和運(yùn)營,本文提出風(fēng)險(xiǎn)管控理念,嘗試將風(fēng)險(xiǎn)管理應(yīng)用于商業(yè)地產(chǎn)的日常管理之中,對(duì)加快商業(yè)地產(chǎn)投資風(fēng)險(xiǎn)體系的建設(shè)具有重大意義。在充分研究國內(nèi)外房地產(chǎn)市場(chǎng)風(fēng)險(xiǎn)的基礎(chǔ)上,本文結(jié)合文獻(xiàn)和實(shí)證研究方法,以惠州商業(yè)地產(chǎn)為對(duì)象,進(jìn)行以下研究：1、采用定性和定量研究方法對(duì)商業(yè)地產(chǎn)及其投資的含義和特點(diǎn)予以分析和界定；2、通過對(duì)投資風(fēng)險(xiǎn)評(píng)價(jià)方法的優(yōu)勢(shì)和局限性研究比較,確定所選用的風(fēng)險(xiǎn)評(píng)價(jià)方法。3、在對(duì)商業(yè)地產(chǎn)投資風(fēng)險(xiǎn)進(jìn)行大量研究的基礎(chǔ)上,建立投資風(fēng)險(xiǎn)評(píng)價(jià)指標(biāo)體系。4、通過分析惠州商業(yè)房地產(chǎn)與其各業(yè)態(tài)特征,系統(tǒng)地研究風(fēng)險(xiǎn)產(chǎn)生根源與影響因素。5、針對(duì)系統(tǒng)風(fēng)險(xiǎn)與非系統(tǒng)風(fēng)險(xiǎn)進(jìn)行可行性研究,并結(jié)合投資開發(fā)模式、融資渠道等運(yùn)營方面的實(shí)例情況提出風(fēng)險(xiǎn)規(guī)避建議及針對(duì)性解決方案。希望本文所涉及的商業(yè)地產(chǎn)風(fēng)險(xiǎn)管理研究,對(duì)推動(dòng)惠州商業(yè)房地產(chǎn)行業(yè)的穩(wěn)健發(fā)展、以及為整個(gè)商業(yè)地產(chǎn)行業(yè)的穩(wěn)定發(fā)展提供理性探索。
[Abstract]:Under the macroeconomic situation of continuous high running, with rich profit space and huge development potential, commercial real estate in our country has entered the stage of rapid growth, attracting the influx of many developers and a large number of funds. Now with high growth slowing, the economy tends to smooth, the commercial real estate market is gradually saturated, the industry adjustment trend is obvious. In terms of total volume, taking 2014 as an example, the total investment in commercial real estate development in China reached 9.5036 trillion yuan, and the annual real growth rate exceeded 10 yuan, which still showed a strong growth trend. At the same time, with the early large-scale development, a number of commercial real estate developers cash flow tight, large commercial center closure and other phenomena frequency, many ills are also gradually exposed. The uneven heat and cold market indicates that commercial real estate has changed from extensive development stage to fine operation stage. Because of the short development time of domestic commercial real estate market, the whole is still in the initial stage of development, and the supporting theory and policy are not yet sound, there are many problems in the commercial real estate development and operation mode, such as: the strength of the enterprise is not uniform. It leads to mixed market projects; lack of project cognition and planning, lack of long-term stable financial channels and professional operating experience, etc. Commercial real estate is gradually facing huge investment risks and a series of new problems in the development of commercial real estate. Under this situation, aiming at the project management and operation of commercial real estate, this paper puts forward the idea of risk management, and tries to apply risk management to the daily management of commercial real estate. It is of great significance to accelerate the construction of commercial real estate investment risk system. On the basis of fully studying the risk of real estate market at home and abroad, this paper combines the literature and empirical research methods, taking Huizhou commercial real estate as the object, Carry out the following research: 1, use qualitative and quantitative research methods to analyze and define the meaning and characteristics of commercial real estate and its investment, and study and compare the advantages and limitations of investment risk assessment methods, On the basis of a large number of studies on the investment risk of commercial real estate, the index system of investment risk evaluation .4 is established. By analyzing the characteristics of commercial real estate in Huizhou city and its various business forms, the author determines the risk evaluation method .3, and establishes the evaluation index system of investment risk on the basis of a large number of studies. The causes and influencing factors of risk are studied systematically. The feasibility of system risk and non-system risk is studied, and the investment development mode is combined. Financing channels and other operational aspects of the case of risk-aversion recommendations and targeted solutions. It is hoped that the research on the risk management of commercial real estate in this paper will provide a rational exploration for promoting the steady development of the commercial real estate industry in Huizhou and for the stable development of the entire commercial real estate industry.
【學(xué)位授予單位】：華中師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類號(hào)】：F299.23

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相關(guān)期刊論文 前1條

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本文編號(hào)：2012458