本文選題：節(jié)能減排 + 合同能源管理　； 參考：《蘭州大學(xué)》2015年碩士論文

【摘要】：隨著中國經(jīng)濟(jì)高速發(fā)展,能源需求日益增大,中國已經(jīng)超越美國成為全球第一能源消費(fèi)大國。2008年4月1日起實(shí)施的《中華人民共和國節(jié)約能源法》,明確提出“節(jié)約資源是我國的基本國策。國家實(shí)施節(jié)約與開發(fā)并舉、把節(jié)約放在首位的能源發(fā)展戰(zhàn)略”。從此,節(jié)能減排作為一項(xiàng)基本國策,以立法的形式得以確定。為提高能源使用效率、減少能源浪費(fèi),近年來國家密集出臺一系列支持節(jié)能環(huán)保的政策法規(guī),各地方政府也相應(yīng)制定了旨在扶持節(jié)能產(chǎn)業(yè)的配套政策,節(jié)能服務(wù)行業(yè)迎來了前所未有的發(fā)展機(jī)遇,節(jié)能產(chǎn)業(yè)已經(jīng)成為公認(rèn)的朝陽產(chǎn)業(yè)。實(shí)施以節(jié)約為首位的能源發(fā)展戰(zhàn)略,需要全社會參與。如何引領(lǐng)社會資金、民間資本共同參與新能源開發(fā)及節(jié)能改造,成為了擺在政府面前的現(xiàn)實(shí)課題。除了政府出臺各項(xiàng)政策與措施,號召全社會參與,更實(shí)際的做法是政府本身行動起來,以自身表率來帶動全社會的節(jié)能。光靠政府的投資顯然是杯水車薪且難以快速見效,如此背景下,政府機(jī)構(gòu)率先大力推廣合同能源管理(EMC)節(jié)能,成為當(dāng)前形勢下落實(shí)可持續(xù)發(fā)展能源戰(zhàn)略的重要抓手。目前階段,以公共機(jī)構(gòu)合同能源管理節(jié)能為典型代表的節(jié)能市場已經(jīng)初見規(guī)模且呈井噴之勢。總部設(shè)在深圳的東來公司,雖然才成立7年時間,其借助節(jié)能產(chǎn)業(yè)發(fā)展的趨勢,作為能源智能管控系統(tǒng)的信息工程總包商,利用國際領(lǐng)先的節(jié)能核心專利技術(shù)與信息技術(shù)、智能控制技術(shù)等相結(jié)合,專注為企業(yè)提供節(jié)能整體解決方案,取得良好經(jīng)營業(yè)績。面對已經(jīng)到來的合同能源管理節(jié)能市場機(jī)遇,如何從發(fā)展的眼光制定新常態(tài)下的業(yè)務(wù)戰(zhàn)略?如何抓住機(jī)遇實(shí)現(xiàn)從節(jié)能技術(shù)支持型企業(yè)華麗轉(zhuǎn)變?yōu)槿�、專業(yè)、綜合、具有全國品牌影響力的ESCO?研究這些問題,不僅僅對東來公司具有明顯的現(xiàn)實(shí)意義,更可為眾多中小型節(jié)能服務(wù)企業(yè)提供有效借鑒,進(jìn)而間接促進(jìn)節(jié)能服務(wù)企業(yè)整體、快速發(fā)展,促進(jìn)相關(guān)節(jié)能政策的完善,促進(jìn)合同能源管理模式的推廣運(yùn)用。本文首先采用PEST分析法,對東來公司的宏觀外部環(huán)境進(jìn)行了描述。接著對節(jié)能行業(yè)、市場環(huán)境及主要競爭對手進(jìn)行了細(xì)致分析、對比,得出了節(jié)能產(chǎn)業(yè)正迅猛發(fā)展、節(jié)能企業(yè)不斷壯大、節(jié)能市場空間迅速釋放、公司具有一定競爭優(yōu)勢的結(jié)論。隨后本文對東來公司的內(nèi)部環(huán)境進(jìn)行了細(xì)致分析,采用SWOT、QSPM、EFE、IFE、CPM等分析方法,結(jié)合東來公司已有的總體戰(zhàn)略,制定公司的業(yè)務(wù)戰(zhàn)略,闡述其實(shí)施業(yè)務(wù)戰(zhàn)略的計(jì)劃、措施,提出其保證戰(zhàn)略實(shí)施的風(fēng)險控制手段。
[Abstract]:With the rapid development of China's economy and the increasing demand for energy, China has surpassed the United States and became the first energy consumer in the world to be implemented in the "People's Republic of China energy conservation law" since April 1st.2008. "Saving resources is the basic national policy of China. Since then, energy conservation and emission reduction as a basic national policy is established in the form of legislation. In order to improve the efficiency of energy use and reduce energy waste, a series of policies and regulations to support energy conservation and environmental protection have been introduced in recent years, and the local governments have also formulated a corresponding policy aimed at supporting the energy saving industry and the energy saving service industry. With unprecedented opportunities for development, energy saving industry has become a recognized industry. Implementing the strategy of energy development with the first energy saving needs the participation of the whole society. How to lead the social capital and the joint participation of private capital in the development of new energy and energy conservation reform has become a realistic issue before the government. Policy and measures, call on the whole society to participate, the more practical practice is that the government itself moves to drive the energy saving of the whole society by itself. The government's investment is obviously a cup of water and it is difficult to quickly come into effect. In this context, the government should take the lead in promoting the energy conservation of the contract energy management (EMC). At the present stage, the energy saving market with the energy management of the public institutions is the typical representative of the energy saving market. The East Lai company, based in Shenzhen, has been established for 7 years, with the help of the development trend of energy saving industry, as the information worker of the energy intelligent management system. By combining the international leading energy saving core patent technology, information technology and intelligent control technology, Cheng general contractor is focused on providing an overall solution to the enterprise and achieving good performance. In the face of the coming contract energy management energy saving market opportunity, how to formulate a new normal business strategy from the perspective of development? To seize the opportunity to transform the ESCO from energy saving technology support enterprises into comprehensive, professional, comprehensive and national brand influence, to study these problems, not only has obvious practical significance to the east company, but also can provide effective reference for many small and medium energy saving service enterprises, and then indirectly promote the overall energy saving service enterprise as a whole and fast. Rapid development, promote the improvement of relevant energy saving policies and promote the promotion and application of the energy management model of contract. Firstly, this paper describes the macro external environment of Dong Lai company by using the PEST analysis method. Then, the energy saving industry, market environment and main competitors are carefully divided and compared, and the rapid development of energy saving industry is drawn. With the continuous expansion of enterprises and the rapid release of energy saving market space, the company has a certain competitive advantage. Then this paper makes a detailed analysis of the internal environment of Dong Lai company, uses SWOT, QSPM, EFE, IFE, CPM and other analytical methods, combining the overall strategy of the east company, formulates the business strategy of the company, and expounds the implementation of the business strategy Plan, measure, put forward the risk control means to ensure the implementation of strategy.

【學(xué)位授予單位】：蘭州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F272;F206

【參考文獻(xiàn)】

相關(guān)期刊論文 前1條

1 葉倩;王f[;劉偉;盧超;;合同能源管理服務(wù)的實(shí)踐與思考[J];建設(shè)科技;2010年16期

，

本文編號：1858754