發(fā)布時間：2018-02-27 05:03

  本文關鍵詞： 區(qū)域市場 消費行為 經銷商網絡布局 發(fā)展?jié)摿χ笖?shù)　出處：《北京化工大學》2015年碩士論文　論文類型：學位論文

【摘要】：乘用車雖然已經成為很多家庭的生活必需品,乘用車的銷售市場發(fā)展也比較穩(wěn)定,但是對于各個地區(qū)的區(qū)域乘用車銷售的實際情況卻很難把握,這勢必影響企業(yè)和經銷商對于擴大再生產以及網絡布局的準確把握,只有掌握住各個區(qū)域的發(fā)展態(tài)勢,才能更好地進行決策。本文從區(qū)域乘用車產業(yè)環(huán)境研究、區(qū)域乘用車市場發(fā)展研究、區(qū)域乘用車消費行為及消費趨勢、區(qū)域乘用車市場經銷商網絡布局、區(qū)域乘用車市場發(fā)展?jié)摿χ笖?shù)等五個反映區(qū)域乘用車市場的關鍵因素著手,建立區(qū)域乘用車市場研究體系。同時,以中國乘用車第一大省山東省作為實證研究對象,分析山東省五個關鍵的區(qū)域因素,得出了山東省乘用車市場產業(yè)環(huán)境、市場現(xiàn)狀、消費行為、經銷商網絡布局以及發(fā)展?jié)摿χ笖?shù)等特征。本文通過構建區(qū)域乘用車市場發(fā)展?jié)摿υu價模型,在現(xiàn)有的數(shù)據(jù)基礎上更加準確地把握市場發(fā)展態(tài)勢,為企業(yè)決策與乘用車經銷商網絡布局提供決策支持。
[Abstract]:Although passenger cars have become the daily necessities of many families and the sales market of passenger cars is relatively stable, it is difficult to grasp the actual situation of regional passenger car sales in various regions. This is bound to affect the enterprises and dealers to expand reproduction and network layout of the accurate grasp, only grasp the development of each region, in order to better carry out decision-making. This paper from the regional passenger car industry environment research, Regional passenger vehicle market development, regional passenger vehicle consumption behavior and consumption trend, regional passenger car market dealer network layout, regional passenger car market development potential index, five key factors reflecting the regional passenger vehicle market. At the same time, taking Shandong Province, the largest province of China, as the empirical research object, the paper analyzes five key regional factors of Shandong Province, and obtains the industrial environment and market situation of Shandong passenger car market. Consumption behavior, dealer network layout and development potential index, etc. Based on the existing data, this paper constructs the evaluation model of regional passenger car market development potential, and grasps the market development situation more accurately. Provide decision support for enterprise decision and passenger car dealer network layout.
【學位授予單位】：北京化工大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F426.471;F224

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本文編號：1541251