本文選題：商業(yè)銀行 + 手機(jī)近場支付　； 參考：《上海金融》2012年07期

【摘要】：本文在介紹手機(jī)近場支付業(yè)務(wù)概念以及目前手機(jī)近場支付產(chǎn)品形態(tài)和產(chǎn)品功能的基礎(chǔ)上,從收單業(yè)務(wù)發(fā)展、渠道規(guī)模及客戶結(jié)構(gòu)三個(gè)角度出發(fā)分析我國商業(yè)銀行發(fā)展手機(jī)近場支付業(yè)務(wù)的產(chǎn)品策略,并對商業(yè)銀行手機(jī)近場支付業(yè)務(wù)發(fā)展提出建議。
[Abstract]:On the basis of introducing the concept of mobile phone near field payment service and the present product form and function of mobile phone near field payment, this paper develops the order receiving service. This paper analyzes the product strategy of developing mobile phone near field payment business in Chinese commercial banks from the angle of channel scale and customer structure, and puts forward some suggestions for the development of mobile phone near field payment business of commercial banks.
【作者單位】： 浦發(fā)銀行總行移動(dòng)金融部;
【分類號】：F832.2

【參考文獻(xiàn)】

相關(guān)期刊論文 前6條

1 劉挺;華皓;姚俊e，

本文編號：2046992