深圳SLG電信分公司經(jīng)營戰(zhàn)略研究
發(fā)布時間：2018-09-19 15:10
【摘要】：進(jìn)入二十一世紀(jì)，曾經(jīng)“一枝獨秀”的中國電信的經(jīng)營生態(tài)環(huán)境發(fā)生了深刻的變化，開始面臨著市場競爭日趨激烈、社會環(huán)境復(fù)雜多變以及全球經(jīng)濟(jì)的一體化。同時，技術(shù)進(jìn)步形成了電信行業(yè)新的價值鏈，客戶的要求也變得越來越多樣化，競爭對手的出現(xiàn)更進(jìn)一步擠壓了中國電信的生存空間。在上述背景下，研究SLG電信分公司戰(zhàn)略管理建設(shè)和實施體系，主動把握戰(zhàn)略方向，掌握戰(zhàn)略主動，無論從短期和長遠(yuǎn)而言無疑十分必要，具有重要的現(xiàn)實價值。 文章選擇深圳SLG電信分公司的經(jīng)營戰(zhàn)略開展研究，通過對國內(nèi)外戰(zhàn)略管理的發(fā)展歷程和研究現(xiàn)狀的梳理明確了戰(zhàn)略管理的內(nèi)涵和內(nèi)容，并進(jìn)一步將戰(zhàn)略管理的理論和方法應(yīng)用到SLG電信的經(jīng)營戰(zhàn)略分析與研究上。文章首先對SLG電信的外部環(huán)境進(jìn)行了分析，通過應(yīng)用PEST分析方法五力分析模型等，分析SLG電信所面臨的外部環(huán)境；然后，對SLG電信內(nèi)部的資源能力和業(yè)務(wù)發(fā)展情況進(jìn)行了分析，運(yùn)用SWOT分析模型明確SLG電信的優(yōu)勢、劣勢、機(jī)會和威脅。其次，文章在對SLG電信的內(nèi)外部環(huán)境分析的基礎(chǔ)上制訂選擇SLG電信的經(jīng)營戰(zhàn)略，從市場、渠道、品牌、促銷等方面制訂詳細(xì)的經(jīng)營戰(zhàn)略。文章最后指出，深圳SLG電信經(jīng)營戰(zhàn)略的實施，要緊扣3G、寬帶和云服務(wù)三大核心業(yè)務(wù)，深化縱向一體化項目經(jīng)營，，提升全業(yè)務(wù)運(yùn)營能力，提升服務(wù)水平等，只有多管齊下，才能保證SLG電信在電信競爭中保持競爭優(yōu)勢。 文章的研究，是對當(dāng)前3G背景下電信企業(yè)保持自身競爭優(yōu)勢的一次探討，理論上是對戰(zhàn)略理論應(yīng)用到電信企業(yè)的一次案例嘗試，實踐上能對SLG電信的經(jīng)營管理提供決策支持。
[Abstract]:In the 21 century, the operating ecological environment of China Telecom, which was once "outstanding", has undergone profound changes, and has begun to face the increasingly fierce market competition, the complex and changeable social environment and the integration of the global economy. At the same time, technological progress has formed a new value chain in the telecommunications industry, and customer requirements have become more and more diversified. The emergence of competitors has further squeezed the survival space of China Telecom. Under the above background, it is necessary to study the strategic management construction and implementation system of SLG Telecom Branch, to grasp the strategic direction and to master the strategic initiative, no matter in the short and long term, which is of great practical value. This paper chooses the management strategy of Shenzhen SLG Telecom Branch to carry out the research, and clarifies the connotation and content of strategic management by combing the development course and research status of strategic management at home and abroad. Furthermore, the theory and method of strategic management are applied to the business strategy analysis and research of SLG Telecom. In this paper, the external environment of SLG telecom is analyzed firstly, and the external environment of SLG telecom is analyzed by applying the PEST analysis method, such as the five-force analysis model, and then, the internal resource capability and service development of SLG telecom are analyzed. Use SWOT analysis model to identify the strengths, weaknesses, opportunities and threats of SLG Telecom. Secondly, on the basis of the analysis of the internal and external environment of SLG Telecom, the paper formulates the operation strategy of choosing SLG Telecom, and formulates the detailed management strategy from the aspects of market, channel, brand, promotion and so on. Finally, the paper points out that the implementation of Shenzhen SLG telecom management strategy should focus on the three core services of 3G, broadband and cloud service, deepen the vertical integration project management, enhance the whole business operation ability and upgrade the service level, and so on. In order to ensure that SLG telecom in the telecommunications competition to maintain competitive advantage. The research of this paper is a case study of the application of strategic theory to telecom enterprises, which can provide decision support for the management of SLG telecom in practice.
【學(xué)位授予單位】：華南理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F626
本文編號：2250494
[Abstract]:In the 21 century, the operating ecological environment of China Telecom, which was once "outstanding", has undergone profound changes, and has begun to face the increasingly fierce market competition, the complex and changeable social environment and the integration of the global economy. At the same time, technological progress has formed a new value chain in the telecommunications industry, and customer requirements have become more and more diversified. The emergence of competitors has further squeezed the survival space of China Telecom. Under the above background, it is necessary to study the strategic management construction and implementation system of SLG Telecom Branch, to grasp the strategic direction and to master the strategic initiative, no matter in the short and long term, which is of great practical value. This paper chooses the management strategy of Shenzhen SLG Telecom Branch to carry out the research, and clarifies the connotation and content of strategic management by combing the development course and research status of strategic management at home and abroad. Furthermore, the theory and method of strategic management are applied to the business strategy analysis and research of SLG Telecom. In this paper, the external environment of SLG telecom is analyzed firstly, and the external environment of SLG telecom is analyzed by applying the PEST analysis method, such as the five-force analysis model, and then, the internal resource capability and service development of SLG telecom are analyzed. Use SWOT analysis model to identify the strengths, weaknesses, opportunities and threats of SLG Telecom. Secondly, on the basis of the analysis of the internal and external environment of SLG Telecom, the paper formulates the operation strategy of choosing SLG Telecom, and formulates the detailed management strategy from the aspects of market, channel, brand, promotion and so on. Finally, the paper points out that the implementation of Shenzhen SLG telecom management strategy should focus on the three core services of 3G, broadband and cloud service, deepen the vertical integration project management, enhance the whole business operation ability and upgrade the service level, and so on. In order to ensure that SLG telecom in the telecommunications competition to maintain competitive advantage. The research of this paper is a case study of the application of strategic theory to telecom enterprises, which can provide decision support for the management of SLG telecom in practice.
【學(xué)位授予單位】：華南理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F626
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