本文選題：煙草企業(yè)　切入點：可持續(xù)發(fā)展戰(zhàn)略　出處：《中國海洋大學(xué)》2014年碩士論文

【摘要】：過去十多年的發(fā)展中，聊城煙草公司堅持科學(xué)發(fā)展、艱苦創(chuàng)業(yè)、搶抓機遇、奮力拼搏、創(chuàng)新發(fā)展，加大改革力度，在提高經(jīng)營管理能力、文化建設(shè)、基礎(chǔ)管理等方面積累了豐富的經(jīng)驗和取得了較好的成績，為企業(yè)發(fā)展打下了良好的發(fā)展基礎(chǔ)。特別是在2003年全國煙草實行工商分離以來，，作為中國煙草行業(yè)的成員之一的聊城煙草公司，面臨外部發(fā)展的形勢和環(huán)境更加劇烈。聊城煙草公司如何把握發(fā)展機遇、如何借助國家政策優(yōu)勢，如何迎接未來的挑戰(zhàn)，如何鞏固發(fā)展和改革成果，如何繼續(xù)保持聊城煙草公司健康科學(xué)發(fā)展，是聊城煙草公司急需解決的重要問題之一。 本文以聊城煙草公司作為研究對象，從國內(nèi)外煙草行業(yè)發(fā)展現(xiàn)狀入手，結(jié)合聊城煙草公司運行現(xiàn)狀，運用MBA所學(xué)到的知識，以企業(yè)戰(zhàn)略理論、商業(yè)企業(yè)理論及可持續(xù)發(fā)展理論為指導(dǎo)，借助有關(guān)數(shù)據(jù)，對聊城煙草公司可持續(xù)發(fā)展的內(nèi)外部環(huán)境進行分析，并從聊城煙草公司的可持續(xù)發(fā)展的戰(zhàn)略定位、服務(wù)品牌戰(zhàn)略、服務(wù)能力建構(gòu)與提升策略、戰(zhàn)略合作伙伴關(guān)系建構(gòu)與運行機制、實施保障與對策建議等方面，提出其應(yīng)對市場競爭和實現(xiàn)“打造魯西流通行業(yè)的一面旗幟”目標的發(fā)展戰(zhàn)略，同時為聊城煙草公司可持續(xù)發(fā)展提供依據(jù)和參考。
[Abstract]:In the past 10 years or so of development, Liaocheng Tobacco Company has insisted on scientific development, hard work and pioneering work, seizing opportunities, striving for hard work, innovating and developing, intensifying reform, improving management ability, and cultural construction. Basic management has accumulated rich experience and achieved good results, which has laid a good foundation for the development of enterprises, especially since the implementation of industrial and commercial separation of tobacco in the whole country in 2003. As one of the members of the Chinese tobacco industry, Liaocheng Tobacco Company is facing a more intense external development situation and environment. How to grasp the development opportunities, how to take advantage of the national policy advantages, how to meet the challenges in the future. How to consolidate the achievements of development and reform and how to continue to maintain the healthy and scientific development of Liaocheng Tobacco Company is one of the important problems urgently needed to be solved by Liaocheng Tobacco Company. This article takes the Liaocheng Tobacco Company as the research object, starting with the domestic and foreign tobacco industry development situation, combining the Liaocheng Tobacco Company's running situation, using the knowledge learned by MBA, taking the enterprise strategy theory, Under the guidance of commercial enterprise theory and sustainable development theory, this paper analyzes the internal and external environment of the sustainable development of Liaocheng tobacco company with the help of relevant data, and analyzes the strategic orientation of sustainable development and service brand strategy of the tobacco company in Liaocheng City. This paper puts forward the development strategy of service ability construction and promotion strategy, strategic partnership construction and operation mechanism, implementation guarantee and countermeasure suggestion, etc., and puts forward its development strategy to deal with market competition and to realize the goal of "building a banner of Luxi circulation industry". At the same time for the sustainable development of Liaocheng tobacco company to provide the basis and reference.
【學(xué)位授予單位】：中國海洋大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F272;F426.8

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