【摘要】：經(jīng)濟(jì)型酒店起源于美國(guó),目前在歐美等旅游業(yè)發(fā)達(dá)地區(qū)已經(jīng)發(fā)展成為一種成熟的行業(yè)經(jīng)營(yíng)模式。區(qū)別于傳統(tǒng)的星級(jí)酒店,經(jīng)濟(jì)型酒店拋棄傳統(tǒng)酒店服務(wù)中休閑、餐飲、會(huì)議等“不必要”的服務(wù),只提供優(yōu)質(zhì)的“有限服務(wù)”,即“bb”服務(wù),breakfastbed,通過(guò)這種與傳統(tǒng)酒店業(yè)不同的定位,獲得成本優(yōu)勢(shì)和差異化優(yōu)勢(shì)。經(jīng)濟(jì)型酒店的概念在上世紀(jì)90年代才進(jìn)入中國(guó),隨著中國(guó)旅游業(yè)的大眾化進(jìn)程,旅游逐漸從一種奢侈品變成日常消費(fèi)品,這給經(jīng)濟(jì)型酒店的發(fā)展帶來(lái)了廣闊的市場(chǎng)前景。中國(guó)經(jīng)濟(jì)型酒店行業(yè)民族代表品牌如家在納斯達(dá)克的上市,更是刺激了這一領(lǐng)域的投資,一時(shí)間,經(jīng)濟(jì)型酒店遍地開(kāi)花,呈現(xiàn)迅猛的發(fā)展態(tài)勢(shì)。在這種情況下,由于盲目跟風(fēng),出現(xiàn)了許多非理性投資,經(jīng)營(yíng)不當(dāng)導(dǎo)致投資者利益受損的情況也屢屢發(fā)生。因此,為了保障投資者利益,避免盲目投資現(xiàn)象,在投資之初對(duì)經(jīng)濟(jì)型酒店的項(xiàng)目開(kāi)發(fā)進(jìn)行深入研究是非常必要的。 在對(duì)經(jīng)濟(jì)型酒店項(xiàng)目開(kāi)發(fā)進(jìn)行研究時(shí),可以從投資前市場(chǎng)環(huán)境、該項(xiàng)目的商業(yè)模式、投資收益和風(fēng)險(xiǎn)分析等幾個(gè)方面進(jìn)行。通過(guò)對(duì)投資前市場(chǎng)環(huán)境分析,可以對(duì)經(jīng)濟(jì)型酒店的投資環(huán)境進(jìn)行判斷和研究,判斷該行業(yè)市場(chǎng)形勢(shì),看市場(chǎng)環(huán)境是否允許進(jìn)入該行業(yè)；通過(guò)對(duì)項(xiàng)目商業(yè)模式的分析,可以對(duì)項(xiàng)目經(jīng)營(yíng)有更為準(zhǔn)確的認(rèn)識(shí),為進(jìn)入該行業(yè)領(lǐng)域后的經(jīng)營(yíng)提供指導(dǎo)和依據(jù)；通過(guò)對(duì)投資收益和投資風(fēng)險(xiǎn)進(jìn)行分析,可以對(duì)投資的經(jīng)濟(jì)指標(biāo)有較為精確的論證,防止盲目投資,為投資決策打下基礎(chǔ),最大程度的避免投資者利益受損情況的出現(xiàn)。 本文基于A公司YL快捷酒店項(xiàng)目的投資實(shí)例,進(jìn)行了系統(tǒng)的研究。首先在充分了解我國(guó)旅游業(yè)和經(jīng)濟(jì)型酒店業(yè)行業(yè)現(xiàn)狀的前提下,對(duì)項(xiàng)目所在地鄭州市的市場(chǎng)投資環(huán)境、市場(chǎng)需求以及市場(chǎng)競(jìng)爭(zhēng)狀況進(jìn)行了分析。然后根據(jù)項(xiàng)目實(shí)際情況,對(duì)項(xiàng)目酒店的商業(yè)模式進(jìn)行了分析解構(gòu)。通過(guò)前兩個(gè)步驟,就可以得出該項(xiàng)目的市場(chǎng)前景和發(fā)展?jié)摿�。接下�?lái),根據(jù)該項(xiàng)目的投資預(yù)算和收入預(yù)測(cè),對(duì)財(cái)務(wù)指標(biāo)進(jìn)行測(cè)算,重點(diǎn)是分析項(xiàng)目的投資收益和投資風(fēng)險(xiǎn),并提出風(fēng)險(xiǎn)控制建議。最后對(duì)該項(xiàng)目如何實(shí)施運(yùn)營(yíng)提出簡(jiǎn)單方案。 通過(guò)對(duì)YL快捷酒店項(xiàng)目的投資進(jìn)行定性和定量分析,得出了具有科學(xué)性和可行性的結(jié)論：YL快捷酒店項(xiàng)目市場(chǎng)前景良好,發(fā)展?jié)摿Υ?商業(yè)模式清晰,投資收益穩(wěn)健,是一個(gè)收益良好、可操作性強(qiáng)的投資項(xiàng)目。并根據(jù)分析結(jié)果,對(duì)YL快捷酒店項(xiàng)目的實(shí)施提供了簡(jiǎn)單的運(yùn)營(yíng)方案和推廣建議,為YL快捷酒店投資項(xiàng)目提供了有效參考。
文內(nèi)圖片：
圖片說(shuō)明：—12003-2013全國(guó)旅游業(yè)和星級(jí)飯店總收入增長(zhǎng)情況
[Abstract]:Economy hotel originated in the United States, and has developed into a mature industry management model in developed tourism areas such as Europe and the United States. Different from the traditional star-rated hotel, the economy hotel abandons the "unnecessary" service such as leisure, catering, conference and so on in The Legacy Hotel service, and only provides high-quality "limited service", that is, "bb" service. Breakfastbed, obtains the cost advantage and differentiation advantage through this different position from the traditional hotel industry. The concept of economy hotel only entered China in the 1990s. With the popularization of tourism in China, tourism has gradually changed from a luxury to a daily consumer goods, which has brought broad market prospects for the development of economy hotel. The listing of national representative brands in China's economy hotel industry on NASDAQ has stimulated the investment in this field. For a while, economy hotels are blooming all over the place, showing a rapid development trend. In this case, due to blind follow-up, there are a lot of irrational investment, improper management leads to the damage to the interests of investors. Therefore, in order to protect the interests of investors and avoid blind investment, it is very necessary to study the project development of economical hotels at the beginning of investment. When studying the development of economical hotel project, it can be carried out from several aspects, such as the pre-investment market environment, the business model of the project, the investment income and the risk analysis and so on. Through the analysis of the market environment before investment, we can judge and study the investment environment of the economical hotel, judge the market situation of the industry, see whether the market environment is allowed to enter the industry, through the analysis of the project business model, we can have a more accurate understanding of the project management, and provide guidance and basis for the operation after entering the industry field. Through the analysis of investment return and investment risk, we can accurately demonstrate the economic index of investment, prevent blind investment, lay the foundation for investment decision, and avoid the damage of investors' interests to the greatest extent. Based on the investment example of YL Express Hotel project of A company, this paper makes a systematic research. First of all, on the premise of fully understanding the current situation of tourism and economic hotel industry in China, this paper analyzes the market investment environment, market demand and market competition in Zhengzhou, where the project is located. Then according to the actual situation of the project, the business model of the project hotel is analyzed and deconstructed. Through the first two steps, the market prospect and development potential of the project can be obtained. Next, according to the investment budget and income forecast of the project, the financial indicators are calculated, focusing on the analysis of the investment income and investment risk of the project, and the risk control suggestions are put forward. Finally, a simple scheme is put forward for how to implement the operation of the project. Through the qualitative and quantitative analysis of the investment of YL Express Hotel project, it is concluded that the YL Express Hotel project has a good market prospect, great development potential, clear business model and steady investment income. It is an investment project with good return and strong maneuverability. According to the analysis results, a simple operation scheme and promotion suggestions are provided for the implementation of YL Express Hotel project, which provides an effective reference for the investment project of YL Express Hotel.
【學(xué)位授予單位】：鄭州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F719

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