【摘要】：從上個世紀(jì)末至今，由于全球經(jīng)濟(jì)的發(fā)展，國民可以自由靈活調(diào)配的時間與收入的增加，國際貿(mào)易交往的日益加劇，加上交通手段的便利快捷，中國國內(nèi)入境旅游的增長直接導(dǎo)致了國內(nèi)飯店規(guī)模的穩(wěn)步增長。在酒店經(jīng)營的過程中，需要利用相應(yīng)的競爭手段，通過進(jìn)行準(zhǔn)確、詳細(xì)的市場開發(fā)，詳細(xì)了解競爭環(huán)境，詳細(xì)掌握顧客需求情況，并結(jié)合分析結(jié)果進(jìn)一步做出準(zhǔn)確的戰(zhàn)略選擇。本文從秦皇島飯店行業(yè)的實際出發(fā)，針對秦皇島國際飯店發(fā)展現(xiàn)狀的基礎(chǔ)上，運(yùn)用PEST、五力分析模型和SWOT等分析法，針對秦皇島國際飯店的發(fā)展戰(zhàn)略進(jìn)行研究。 首先，本文對國內(nèi)外專家學(xué)者針對戰(zhàn)略管理的原理，，觀點(diǎn)和認(rèn)識進(jìn)行了對比研究，然后進(jìn)行了文獻(xiàn)回顧，總結(jié)出本文研究的出發(fā)點(diǎn)和理論基礎(chǔ)。其次，本文研究了秦皇島國際飯店發(fā)展現(xiàn)狀，主要包括秦皇島國際飯店經(jīng)營現(xiàn)狀、資產(chǎn)狀況現(xiàn)狀、組織結(jié)構(gòu)現(xiàn)狀、市場營銷現(xiàn)狀、財務(wù)現(xiàn)狀、服務(wù)產(chǎn)品體系現(xiàn)狀、人力資源現(xiàn)狀，對飯店全面狀況有個初步認(rèn)識，提出研究飯店發(fā)展戰(zhàn)略的必要性和迫切性；再次，本文進(jìn)行了秦皇島國際飯店的戰(zhàn)略環(huán)境分析，其內(nèi)容主要包括秦皇島國際飯店的內(nèi)部環(huán)境分析與秦皇島國際飯店的外部環(huán)境分析；最后，本文從秦皇島國際飯店的現(xiàn)狀出發(fā)，提出秦皇島國際飯店的戰(zhàn)略選擇、發(fā)展規(guī)劃和發(fā)展戰(zhàn)略實施的保證措施，對秦皇島飯店業(yè)的戰(zhàn)略發(fā)展起到重要的借鑒意義。
[Abstract]:From the end of last century to the present, due to the development of global economy, the increase of time and income that people can allocate freely and flexibly, the increasing international trade exchanges, and the convenience and rapidity of means of transportation, the growth of inbound tourism in China has directly led to the steady growth of the scale of domestic hotels. In the process of hotel management, it is necessary to make use of the corresponding competitive means, through accurate and detailed market development, detailed understanding of the competitive environment, detailed grasp of customer demand, and combined with the results of the analysis to make further accurate strategic choices. Based on the reality of Qinhuangdao hotel industry and the present situation of Qinhuangdao international hotel development, this paper studies the development strategy of Qinhuangdao international hotel by using PEST, five-force analysis model and SWOT analysis method. First of all, this paper makes a comparative study of the principles, viewpoints and understandings of strategic management by experts and scholars at home and abroad, and then reviews the literature and summarizes the starting point and theoretical basis of this study. Secondly, this paper studies the development status of Qinhuangdao International Hotel, including the current situation of Qinhuangdao International Hotel management, assets, organizational structure, marketing, finance, service product system, human resources, a preliminary understanding of the overall situation of the hotel, and puts forward the necessity and urgency of studying the hotel development strategy. Thirdly, this paper analyzes the strategic environment of Qinhuangdao International Hotel, which mainly includes the internal environment analysis of Qinhuangdao International Hotel and the external environment analysis of Qinhuangdao International Hotel. Finally, starting from the present situation of Qinhuangdao International Hotel, this paper puts forward the strategic choice of Qinhuangdao International Hotel, the development planning and the guarantee measures of the implementation of the development strategy, which plays an important reference significance for the strategic development of Qinhuangdao Hotel Industry.
【學(xué)位授予單位】：燕山大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F719;F272

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