JML公司門店選址研究
發(fā)布時(shí)間：2019-06-13 08:09
【摘要】：隨著我國(guó)經(jīng)濟(jì)的快速發(fā)展,居民的收入不斷增加,很多人開(kāi)始追求高質(zhì)量的生活方式,中高檔餐飲酒店以提供高質(zhì)量、高安全、優(yōu)質(zhì)服務(wù)為重點(diǎn),迅速得到了市場(chǎng)的認(rèn)可。而我國(guó)城鎮(zhèn)化的加速發(fā)展,使得人口不斷往城市集中。人口的增加,必然帶動(dòng)城市內(nèi)商圈的不斷增多,商圈的增加又使得商圈內(nèi)的各種消費(fèi)場(chǎng)所相互競(jìng)爭(zhēng)。餐飲酒店也存在著激烈的競(jìng)爭(zhēng),選擇一個(gè)優(yōu)越的地理位置,是每個(gè)餐飲企業(yè)增加效益的重要環(huán)節(jié)；然而,盡管我國(guó)城鎮(zhèn)化規(guī)模不斷擴(kuò)大,城市人口不斷增多,但是很多餐飲企業(yè)對(duì)自身的發(fā)展仍然存在盲目性；很多餐飲企業(yè)不重視商圈的發(fā)展規(guī)律,開(kāi)發(fā)項(xiàng)目不分析商圈內(nèi)的各種影響因素,僅憑簡(jiǎn)單的數(shù)據(jù),主觀判斷就決定一個(gè)項(xiàng)目的選址,這樣的選址沒(méi)有科學(xué)性,存在重大的安全隱患。本文旨在通過(guò)分析商圈的有關(guān)理論知識(shí),通過(guò)商圈對(duì)酒店的影響,找到解決酒店選址的策略。 本文以JML公司門店的選址問(wèn)題為研究對(duì)象,首先針對(duì)選題背景、研究的目的和意義以及研究的方法進(jìn)行闡述。然后通過(guò)酒店選址的一些相關(guān)理論,對(duì)酒店選址方面的相關(guān)知識(shí)進(jìn)行了概念界定,對(duì)商圈的起源、分類及特點(diǎn)進(jìn)行了相關(guān)的理論綜述,結(jié)合酒店與商圈的理論知識(shí),本文闡述了酒店與商圈關(guān)系的獨(dú)到見(jiàn)解以及介紹當(dāng)今國(guó)內(nèi)外研究商圈的一些方法理論,為后續(xù)章節(jié)內(nèi)容的提出奠定了理論基礎(chǔ)。接下來(lái)通過(guò)分析JML公司海港大酒店的選址,提出了JML公司在選址方面存在的問(wèn)題,分析了JML公司選址問(wèn)題的成因,為針對(duì)性的解決JML公司的選址問(wèn)題提供了參考依據(jù)。 在解決JML公司選址問(wèn)題部分,本文通過(guò)JML公司的一個(gè)預(yù)籌項(xiàng)目作為載體,從JML公司的機(jī)構(gòu)建設(shè)和優(yōu)化JML公司的選址流程入手,分析該項(xiàng)目選址過(guò)程中的國(guó)家政策環(huán)境和市場(chǎng)環(huán)境,對(duì)該項(xiàng)目進(jìn)行市場(chǎng)定位；通過(guò)大量的宏觀數(shù)據(jù)、市場(chǎng)調(diào)查、表格對(duì)比等方法,對(duì)該項(xiàng)目周邊的商圈、商圈內(nèi)潛在消費(fèi)者以及競(jìng)爭(zhēng)對(duì)手等因素進(jìn)行了客觀詳細(xì)的分析。然后從商圈理論的其中三個(gè)模型出發(fā),提出了三個(gè)解決JML公司選址問(wèn)題的策略,即利用哈夫模型估算消費(fèi)者數(shù)量進(jìn)行選址；利用商圈飽和度計(jì)算市場(chǎng)供需大小進(jìn)行選址；利用加權(quán)打分法定量選址要素進(jìn)行選址。 本文運(yùn)用了管理學(xué)、經(jīng)濟(jì)學(xué)以及統(tǒng)計(jì)學(xué)等學(xué)科的相關(guān)理論與研究方法,結(jié)合合肥本地餐飲業(yè)及商圈的實(shí)際情況以及JML公司本身的定位和發(fā)展戰(zhàn)略,通過(guò)分析JML公司在門店選址上存在的問(wèn)題,把商圈理論的研究成果轉(zhuǎn)化為JML公司門店的選址流程,使其門店選址盡量的科學(xué)化、規(guī)范化,為今后JML公司門店的選址提供了參考,也為酒店選址研究提供了一些可供研究的方向。
[Abstract]:With the rapid development of economy and the increasing income of residents, many people begin to pursue high-quality lifestyle. High-grade restaurants and hotels focus on providing high-quality, high-safety and high-quality services, and have been quickly recognized by the market. With the accelerated development of urbanization in China, the population is concentrated in the city. The increase of population will inevitably lead to the continuous increase of the business circle in the city, and the increase of the business circle will make all kinds of consumption places in the business circle compete with each other. There is also fierce competition in catering hotels, and the choice of a superior geographical location is an important link for each catering enterprise to increase its efficiency. However, although the scale of urbanization in China continues to expand and the urban population continues to increase, many catering enterprises are still blind to their own development. Many catering enterprises do not attach importance to the development law of the business circle, the development project does not analyze all kinds of influencing factors in the business circle, only with simple data, subjective judgment determines the location of a project, such a location is not scientific, there is a major hidden danger of safety. The purpose of this paper is to find out the strategy to solve the hotel location by analyzing the relevant theoretical knowledge of the business circle and the influence of the business circle on the hotel. In this paper, the location of JML stores as the research object, first of all, according to the background of the topic, the purpose and significance of the study and the research methods are described. Then, through some related theories of hotel location, this paper defines the concept of hotel location, summarizes the origin, classification and characteristics of the business circle, and combined with the theoretical knowledge of the hotel and the business circle, this paper expounds the original views on the relationship between the hotel and the business circle and introduces some methods and theories of studying the business circle at home and abroad, which lays a theoretical foundation for the content of the following chapters. Then, by analyzing the location of JML Port Hotel, this paper puts forward the problems existing in the location selection of JML Company, and analyzes the causes of the location problem of JML Company, which provides a reference for solving the location problem of JML Company. In the part of solving the location problem of JML company, this paper uses a pre-financing project of JML company as the carrier, starting with the institutional construction of JML company and optimizing the location selection process of JML company, analyzes the national policy environment and market environment in the process of site selection of the project, and carries on the market positioning to the project. Through a large number of macro data, market research, table comparison and other methods, this paper makes an objective and detailed analysis of the business circle, potential consumers and competitors around the project. Then, based on three models of business circle theory, three strategies to solve the location problem of JML company are put forward, that is, using Hafu model to estimate the number of consumers for location, using the saturation of business circle to calculate the size of market supply and demand for location, and using weighted scoring method to quantitatively locate the location. This paper uses the relevant theories and research methods of management, economics and statistics, combined with the actual situation of Hefei local catering industry and business circle, as well as the positioning and development strategy of JML Company itself, through analyzing the problems existing in the store location of JML Company, transforming the research results of the business circle theory into the store location process of JML Company, so as to make the store location as scientific and standardized as possible. It provides a reference for the location of JML stores in the future, and also provides some research directions for the study of hotel location.
【學(xué)位授予單位】：安徽大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F272;F719
[Abstract]:With the rapid development of economy and the increasing income of residents, many people begin to pursue high-quality lifestyle. High-grade restaurants and hotels focus on providing high-quality, high-safety and high-quality services, and have been quickly recognized by the market. With the accelerated development of urbanization in China, the population is concentrated in the city. The increase of population will inevitably lead to the continuous increase of the business circle in the city, and the increase of the business circle will make all kinds of consumption places in the business circle compete with each other. There is also fierce competition in catering hotels, and the choice of a superior geographical location is an important link for each catering enterprise to increase its efficiency. However, although the scale of urbanization in China continues to expand and the urban population continues to increase, many catering enterprises are still blind to their own development. Many catering enterprises do not attach importance to the development law of the business circle, the development project does not analyze all kinds of influencing factors in the business circle, only with simple data, subjective judgment determines the location of a project, such a location is not scientific, there is a major hidden danger of safety. The purpose of this paper is to find out the strategy to solve the hotel location by analyzing the relevant theoretical knowledge of the business circle and the influence of the business circle on the hotel. In this paper, the location of JML stores as the research object, first of all, according to the background of the topic, the purpose and significance of the study and the research methods are described. Then, through some related theories of hotel location, this paper defines the concept of hotel location, summarizes the origin, classification and characteristics of the business circle, and combined with the theoretical knowledge of the hotel and the business circle, this paper expounds the original views on the relationship between the hotel and the business circle and introduces some methods and theories of studying the business circle at home and abroad, which lays a theoretical foundation for the content of the following chapters. Then, by analyzing the location of JML Port Hotel, this paper puts forward the problems existing in the location selection of JML Company, and analyzes the causes of the location problem of JML Company, which provides a reference for solving the location problem of JML Company. In the part of solving the location problem of JML company, this paper uses a pre-financing project of JML company as the carrier, starting with the institutional construction of JML company and optimizing the location selection process of JML company, analyzes the national policy environment and market environment in the process of site selection of the project, and carries on the market positioning to the project. Through a large number of macro data, market research, table comparison and other methods, this paper makes an objective and detailed analysis of the business circle, potential consumers and competitors around the project. Then, based on three models of business circle theory, three strategies to solve the location problem of JML company are put forward, that is, using Hafu model to estimate the number of consumers for location, using the saturation of business circle to calculate the size of market supply and demand for location, and using weighted scoring method to quantitatively locate the location. This paper uses the relevant theories and research methods of management, economics and statistics, combined with the actual situation of Hefei local catering industry and business circle, as well as the positioning and development strategy of JML Company itself, through analyzing the problems existing in the store location of JML Company, transforming the research results of the business circle theory into the store location process of JML Company, so as to make the store location as scientific and standardized as possible. It provides a reference for the location of JML stores in the future, and also provides some research directions for the study of hotel location.
【學(xué)位授予單位】：安徽大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F272;F719
【參考文獻(xiàn)】
相關(guān)期刊論文 前10條
1 馮旭,魯若愚,劉德文;零售商圈的吸引力分析[J];商業(yè)研究;2004年24期
2 陳雪瓊;;中國(guó)飯店業(yè)投資行為諸因素分析[J];商業(yè)研究;2006年09期
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