《保安服務(wù)管理?xiàng)l例》實(shí)施背景下的青島AB保安公司戰(zhàn)略選擇與實(shí)施
[Abstract]:Security service industry, as a special industry to provide safety and security services for customers, has a development history of more than 200 years in foreign countries, forming a relatively perfect industry system with complete categories and standardized management. It has become a major category of modern service industry. China's security service industry is gradually rising with the reform and opening up. Because of the particularity of the industry, China's security service industry has been operating under the planned economy system. According to the commitment of China's accession to the WTO, the security service industry has been liberalized to foreign enterprises. The regulations on the Administration of Security Services promulgated and implemented in 2010 clearly define the marketization status of the industry from the legal level. The situation of government monopoly management has been broken, and China's security service industry is about to usher in a historical opportunity for development. In the face of the new situation, Qingdao AB Security Service Company must judge the situation and be far-sighted. Through the formulation of a clear, scientific and systematic strategic plan of the company, the adjustment of the current operation and management system, the introduction of modern enterprise management concepts, and the adoption of different strategic measures, enterprises can maintain their dominant position and obtain development opportunities in the competition. In an invincible position. On the basis of combing and comparing the development course of security service industry at home and abroad, this paper puts forward the strategic plan in line with the development of Qingdao AB Security Service Company by using strategic management theory and tools. And the implementation of strategic planning, security and so on are discussed in detail, and strive to provide reference and help for the development of enterprises, and for the development of enterprises in the security service industry in China. Firstly, the paper summarizes the current situation of strategic research on security service industry at home and abroad, and summarizes the related theories of strategic management. This paper summarizes the development of security service industry at home and abroad, and introduces several famous security service enterprises at home and abroad. Secondly, the macro and micro analysis of the security service market environment in China is carried out, especially the positive impact on the development of China's security service industry after the promulgation and implementation of the regulations on the Administration of Security Services. Thirdly, on this basis, this paper reviews and summarizes the development course and present situation of Qingdao AB Security Service Company, and makes a comprehensive analysis of the existing situation of the company by using SWOT analysis method, and clarifies the opportunities, threats, disadvantages and advantages faced by the company. At the same time, based on the theory of competitive advantage and the analysis of competitive strategy choice, this paper puts forward the strategic plan for the future development of Qingdao AB Security Service Company, and further discusses how to implement and support and guarantee it. Finally, the conclusion of the paper is put forward and the market factors that affect the strategy exhibition of Qingdao AB Security Service Company in the future are discussed.
【學(xué)位授予單位】:青島科技大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2012
【分類號】:F719
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