發(fā)布時間：2019-06-10 10:01

【摘要】：泰國是一個以旅游業(yè)聞名世界的國家,而酒店作為旅游產(chǎn)業(yè)中舉足輕重的一部分,也成為了研究泰國經(jīng)濟(jì)的一個熱門課題。酒店業(yè)作為泰國發(fā)展最快的行業(yè)之一,每年給泰國創(chuàng)造數(shù)百萬美元的利潤。但在市場經(jīng)濟(jì)中,泰國的酒店業(yè)也面臨著尋找客戶、提高競爭力、克服國內(nèi)外政治、經(jīng)濟(jì)等一系列因素的壓力。在開發(fā)新的客戶和改進(jìn)舊的服務(wù)手段上,泰國大型商務(wù)酒店的大多數(shù)專業(yè)人士越來越重重重視市場營銷策略組合。這是酒店從業(yè)人員迅速適應(yīng)新環(huán)境的需要,更多地對消費(fèi)者的利益和偏好進(jìn)行關(guān)注和總結(jié)。如果在旅游費(fèi)用方面進(jìn)行對比,那么泰國旅游的費(fèi)用會比較低,并且會受到很優(yōu)良的服務(wù),特別是在高品質(zhì)的泰國酒店,對比其他東盟國家的房費(fèi)低,且服務(wù)方面做得更為到位和有經(jīng)驗。由此預(yù)計今后將有越來越多游客從東盟和其他地區(qū)和國家到泰國來旅游。所以本文希望通過對泰國大型商務(wù)酒店的分析,進(jìn)一步找出泰國大型商務(wù)酒店目前還存在的問題、發(fā)生的原因,進(jìn)而提出解決這些問題的相關(guān)策略的建議,以便泰國大型商務(wù)酒店能更好地滿足國外游客的需求。本文旨在研究泰國大型商務(wù)酒店營銷策略存在的問題,并對商務(wù)酒店的營銷組合策略提出建議和意見。希望本文對商務(wù)酒店的營銷有一定的借鑒與指導(dǎo)作用。
[Abstract]:Thailand is a world-famous country for tourism, and hotel, as an important part of the tourism industry, has also become a hot topic in the study of Thai economy. As one of the fastest-growing industries in Thailand, the hotel industry generates millions of dollars a year in profits for Thailand. However, in the market economy, Thailand's hotel industry is also facing the pressure of looking for customers, improving competitiveness, overcoming a series of domestic and foreign political, economic and other factors. In developing new customers and improving old services, most professionals at The Business Inn in Thailand pay more and more attention to marketing strategy combinations. This is the hotel practitioners quickly adapt to the needs of the new environment, more attention and summary of consumer interests and preferences. If the cost of tourism is compared, the cost of tourism in Thailand will be relatively low and will be well served, especially in high-quality Thai hotels, which are lower than those in other ASEAN countries. And the service aspect is done more in place and has the experience. It is expected that more and more tourists will visit Thailand from ASEAN and other regions and countries in the future. Therefore, through the analysis of the large The Business Inn of Thailand, this paper further finds out the existing problems and the causes of the large The Business Inn in Thailand, and then puts forward some suggestions for solving these problems. So that the large The Business Inn of Thailand can better meet the needs of foreign tourists. The purpose of this paper is to study the problems existing in the marketing strategy of The Business Inn in Thailand, and to put forward some suggestions and suggestions on the marketing combination strategy of The Business Inn. It is hoped that this paper can be used for reference and guidance to the marketing of The Business Inn.
【學(xué)位授予單位】：黑龍江大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2016
【分類號】：F719.2;F274

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本文編號：2496378