【摘要】：湘鄂情是第一家在A股上市的民營(yíng)餐飲企業(yè),企業(yè)經(jīng)營(yíng)的主要目標(biāo)客戶(hù)群體是政府官員和高層商務(wù)人士,在行業(yè)中被定位為中高端餐飲企業(yè)。2012年至2013年,政府連續(xù)發(fā)布“三公消費(fèi)”禁令、“八項(xiàng)規(guī)定”等政策,處于餐飲行業(yè)中高端市場(chǎng)的企業(yè)都不可避免受到政策影響出現(xiàn)業(yè)績(jī)下滑,陷入了經(jīng)營(yíng)困境。為了應(yīng)對(duì)市場(chǎng)變化,中高端餐飲企業(yè)都紛紛調(diào)整企業(yè)戰(zhàn)略來(lái)緩沖高端餐飲市場(chǎng)下行的趨勢(shì)。本文研究的案例企業(yè)湘鄂情就在政策出臺(tái)期間,頻繁地實(shí)施了戰(zhàn)略轉(zhuǎn)型。本文對(duì)國(guó)內(nèi)外戰(zhàn)略轉(zhuǎn)型的相關(guān)理論文獻(xiàn)進(jìn)行了梳理,在此基礎(chǔ)上研究在A股上市的高端餐飲企業(yè)湘鄂情。案例分析部分:(1)進(jìn)行案例背景介紹,闡述了我國(guó)高端餐飲的發(fā)展?fàn)顩r以及進(jìn)行了湘鄂情基本情況的介紹;(2)依據(jù)戰(zhàn)略轉(zhuǎn)型的動(dòng)因理論,分析了湘鄂情實(shí)施戰(zhàn)略轉(zhuǎn)型的動(dòng)因和轉(zhuǎn)型環(huán)保、影視和互聯(lián)網(wǎng)的動(dòng)因,其中實(shí)施戰(zhàn)略轉(zhuǎn)型的動(dòng)因主要從政策因素、市場(chǎng)因素以及企業(yè)的資源和能力分析;(3)描述湘鄂情戰(zhàn)略轉(zhuǎn)型的過(guò)程,根據(jù)我國(guó)學(xué)者薛有志總結(jié)出的戰(zhàn)略轉(zhuǎn)型模式分類(lèi)分析湘鄂情戰(zhàn)略轉(zhuǎn)型的模式;(4)重點(diǎn)研究湘鄂情戰(zhàn)略轉(zhuǎn)型的效果,主要運(yùn)用財(cái)務(wù)指標(biāo)分析法、主成分分析法和非財(cái)務(wù)指標(biāo)研究企業(yè)戰(zhàn)略轉(zhuǎn)型的效果。利用財(cái)務(wù)指標(biāo)縱向分析戰(zhàn)略轉(zhuǎn)型對(duì)企業(yè)經(jīng)營(yíng)能力的影響,以及和行業(yè)橫向?qū)Ρ确从称髽I(yè)戰(zhàn)略轉(zhuǎn)型的效果。運(yùn)用主成分分析法主要是通過(guò)對(duì)比企業(yè)戰(zhàn)略轉(zhuǎn)型前后的績(jī)效來(lái)評(píng)價(jià)戰(zhàn)略轉(zhuǎn)型的效果。非財(cái)務(wù)指標(biāo)分析主要研究了戰(zhàn)略轉(zhuǎn)型對(duì)企業(yè)信譽(yù)和員工保持率的影響。最后結(jié)論部分:本文以戰(zhàn)略轉(zhuǎn)型相關(guān)理論為基礎(chǔ),結(jié)合案例分析部分,分別從動(dòng)因和效果兩方面得出結(jié)論。戰(zhàn)略轉(zhuǎn)型動(dòng)因方面:湘鄂情實(shí)施戰(zhàn)略轉(zhuǎn)型的動(dòng)因主要受到政策因素、市場(chǎng)因素以及企業(yè)資源和能力的影響,并且分析了企業(yè)轉(zhuǎn)型環(huán)保、影視和互聯(lián)網(wǎng)的原因;戰(zhàn)略轉(zhuǎn)型效果方面:財(cái)務(wù)指標(biāo)結(jié)果顯示,企業(yè)實(shí)施戰(zhàn)略轉(zhuǎn)型沒(méi)有使企業(yè)的財(cái)務(wù)狀況得到好轉(zhuǎn),企業(yè)實(shí)施戰(zhàn)略轉(zhuǎn)型后的績(jī)效沒(méi)有轉(zhuǎn)型前的績(jī)效好。非財(cái)務(wù)分析結(jié)果顯示,戰(zhàn)略轉(zhuǎn)型降低了企業(yè)的信譽(yù),企業(yè)員工流失嚴(yán)重,導(dǎo)致企業(yè)的潛在競(jìng)爭(zhēng)力下降。
[Abstract]:Xiange-E situation is the first private catering company to list A shares. The main target group of enterprises are government officials and senior business people. They are positioned as middle-end and high-end catering enterprises in the industry. From 2012 to 2013, the main target groups of enterprises are government officials and senior business people. The government has issued a "three public consumption" ban, "eight regulations" and other policies, in the catering industry in the high-end market is inevitably affected by the decline in performance, into a business dilemma. In order to cope with market changes, mid-high-end catering enterprises have adjusted their corporate strategy to buffer the downward trend of high-end catering market. The case study of Hunan-Hubei situation in the policy period, frequently implemented the strategic transformation. In this paper, the domestic and foreign strategic transformation of the relevant theoretical literature is combed, on the basis of A-share listed high-end catering enterprises XiangE situation. Case analysis part: (1) the case background is introduced, the development of high-end food and beverage in China and the basic situation of Hunan and Hubei are introduced. (2) based on the motivation theory of strategic transformation, this paper analyzes the motivation of implementing strategic transformation in Hunan and Hubei, the motivation of environmental protection, film and television and Internet, among which the motivation of implementing strategic transformation is mainly from the policy factor. Market factors and enterprise resources and capabilities analysis; (3) describe the process of the strategic transformation of Hunan and Hubei, and analyze the strategic transformation of Hunan and Hubei according to the strategic transformation model summarized by Xue Youzhi; (4) focus on the effect of strategic transformation in Hunan and Hubei, mainly using financial index analysis, principal component analysis and non-financial indicators to study the effect of strategic transformation of enterprises. The influence of strategic transformation on enterprise's management ability is analyzed vertically by using financial index, and the effect of enterprise's strategic transformation is reflected by horizontal comparison with industry. Principal component Analysis (PCA) is used to evaluate the effect of strategic transformation by comparing the performance before and after strategic transformation. The analysis of non-financial indicators mainly studies the impact of strategic transformation on corporate reputation and employee retention. Conclusion: based on the theory of strategic transformation and case analysis, this paper draws a conclusion from two aspects: motivation and effect. The motivation of strategic transformation is mainly influenced by policy factors, market factors, enterprise resources and capabilities, and analyzes the reasons for the transformation of enterprises, such as environmental protection, film and television, and Internet. On the effect of strategic transformation: the results of financial indicators show that the implementation of strategic transformation does not improve the financial situation of enterprises, and the performance of enterprises after the implementation of strategic transformation is not as good as the performance before transformation. The results of non-financial analysis show that the strategic transformation reduces the reputation of the enterprise and the loss of employees leads to the decline of the potential competitiveness of the enterprise.
【學(xué)位授予單位】：河南財(cái)經(jīng)政法大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：F719.3

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 金窈;徐默蒞;;我國(guó)餐飲企業(yè)的財(cái)務(wù)分析報(bào)告——以溫州飲食企業(yè)為例[J];時(shí)代金融;2016年21期

2 董淑蘭;蔡斯璇;;盈余管理行為效果——以中科云網(wǎng)為例[J];經(jīng)濟(jì)研究導(dǎo)刊;2016年09期

3 孟牧青;;高端餐飲企業(yè)戰(zhàn)略轉(zhuǎn)型與發(fā)展之路探究——以北京全聚德集團(tuán)為例[J];現(xiàn)代企業(yè);2016年02期

4 吳妍琪;;我國(guó)家族企業(yè)內(nèi)部治理結(jié)構(gòu)問(wèn)題探討——以湘鄂情收購(gòu)案為例[J];商;2016年02期

5 李小玉;薛有志;牛建波;;企業(yè)戰(zhàn)略轉(zhuǎn)型研究述評(píng)與基本框架構(gòu)建[J];外國(guó)經(jīng)濟(jì)與管理;2015年12期

6 劉芳;;傳統(tǒng)財(cái)務(wù)指標(biāo)分析的局限性與改進(jìn)建議[J];中國(guó)商論;2015年25期

7 呂秀娥;韓嵐嵐;;利用因子分析法構(gòu)建上市公司財(cái)務(wù)指標(biāo)評(píng)價(jià)體系[J];財(cái)會(huì)月刊;2015年29期

8 黃永勝;胡建玲;;我國(guó)高端餐飲企業(yè)轉(zhuǎn)型發(fā)展路徑探究[J];商業(yè)經(jīng)濟(jì)研究;2015年18期

9 張榮齊;朱子文;;北京餐飲業(yè)發(fā)展現(xiàn)狀、問(wèn)題及趨勢(shì)研究[J];中國(guó)市場(chǎng);2015年18期

10 王媛;;高端餐飲業(yè)現(xiàn)狀分析與發(fā)展建議——以全聚德近三年的財(cái)務(wù)報(bào)表為例[J];江蘇科技信息;2015年05期

相關(guān)博士學(xué)位論文 前1條

1 唐健雄;企業(yè)戰(zhàn)略轉(zhuǎn)型能力研究[D];中南大學(xué);2008年

，

本文編號(hào)：2416071