【摘要】：黨的十六大確立了全面建設(shè)小康社會的奮斗目標,提出了形成比較完善的全民健身體系的任務(wù),這使得全民健身體系成為量化評價中國特色社會發(fā)展的重要指標。國民體質(zhì)監(jiān)測服務(wù)體系作為科學衡量國民體質(zhì)健康水平的量化依據(jù),構(gòu)成了全民健身體系的重要內(nèi)容。 在當前開展的體質(zhì)監(jiān)測工作中,存在著大批科研及康復訓練設(shè)備供應(yīng)商,他們?yōu)轶w質(zhì)監(jiān)測服務(wù)的硬件支撐。但當前國內(nèi)市場上提供的體質(zhì)健康檢測設(shè)備大多僅限于提供測試結(jié)果,這些結(jié)果對于非專業(yè)人員毫無意義,人們更需要在測試結(jié)果基礎(chǔ)上的健康評估,并針對評估制定針對性的干預方案。在體育科研方面,越來越多的用戶提出了體質(zhì)健康測評的科學化、標準化、個性化要求。面對市場對上述服務(wù)的需求,一批以提供體質(zhì)健康測評軟件服務(wù)的創(chuàng)業(yè)公司相繼成立,這些創(chuàng)業(yè)企業(yè)提供的軟件都夠系統(tǒng)地將體質(zhì)測評結(jié)果統(tǒng)一起來,并根據(jù)結(jié)果給出運動、營養(yǎng)干預處方,這些服務(wù)都大大提高了體質(zhì)健康服務(wù)水平。 體質(zhì)健康服務(wù)市場在中國仍處于新興階段,市場中存在著很多不確定性,體質(zhì)健康服務(wù)創(chuàng)業(yè)企業(yè)都在探索發(fā)展著,作為創(chuàng)業(yè)企業(yè)除了面臨市場競爭淘汰的風險,自身成長過程中的戰(zhàn)略選擇及危機應(yīng)對是其能否生存的關(guān)鍵,他們的成長需要理論指導。創(chuàng)業(yè)管理學是從戰(zhàn)略管理學中分離出的學科,主要研究內(nèi)容包括：創(chuàng)業(yè)主體、創(chuàng)業(yè)環(huán)境、創(chuàng)業(yè)模型、創(chuàng)業(yè)一般過程及創(chuàng)業(yè)企業(yè)的成長管理。 本文采用了理論與案例相結(jié)合的方法,立足于創(chuàng)業(yè)的微觀主體-企業(yè),從創(chuàng)業(yè)的一般過程與案例企業(yè)的創(chuàng)業(yè)過程相比較分析入手,進一步探討了創(chuàng)業(yè)企業(yè)的成長管理,其包括創(chuàng)業(yè)企業(yè)的戰(zhàn)略管理和危機管理兩部分。戰(zhàn)略管理方面,本文采用波特五力模型分析了中國體質(zhì)健康服務(wù)市場的結(jié)構(gòu)和競爭力,并結(jié)合新創(chuàng)企業(yè)戰(zhàn)略特征,試圖探索出體質(zhì)健康服務(wù)創(chuàng)新企業(yè)適宜的戰(zhàn)略選擇。危機管理方面,本文主要探究了新創(chuàng)企業(yè)在初創(chuàng)期最易遇到的市場拓展危機,并給予應(yīng)對策略,為體質(zhì)健康服務(wù)創(chuàng)新企業(yè)的發(fā)展提供一些借鑒。
[Abstract]:The 16th National Congress of the Communist Party of China established the goal of building a well-off society in an all-round way, and put forward the task of forming a relatively perfect national fitness system, which makes the national fitness system an important index for the quantitative evaluation of the development of society with Chinese characteristics. The national physique monitoring service system, as a quantitative basis for the scientific measurement of the national physical health level, constitutes an important part of the national fitness system. In the current physique monitoring work, there are a large number of scientific research and rehabilitation training equipment suppliers, who provide hardware support for physique monitoring. But most of the current physical health testing devices available in the domestic market are limited to providing test results, which are meaningless to non-professionals, and people need health assessments based on the test results. Targeted intervention programs were developed for the evaluation. In sports scientific research, more and more users put forward the scientific, standardized and individualized requirements of physical health evaluation. In the face of the market demand for the above-mentioned services, a number of startups have been set up to provide health assessment software services. The software provided by these enterprises is sufficient to systematically unify the results of the physical fitness assessment and give the movement according to the results. Nutritional intervention prescriptions, these services have greatly improved the level of physical health services. The market of physique health service is still in a new stage in China, and there are many uncertainties in the market. The enterprise of physical health service is exploring and developing. Besides facing the risk of market competition and elimination, the enterprise is facing the risk of elimination of market competition. The strategic choice and crisis response in the process of their own growth are the key to their survival, and their growth needs theoretical guidance. Entrepreneurial management is a discipline separated from strategic management. The main research contents include entrepreneurial subject, entrepreneurial environment, entrepreneurial model, the general process of entrepreneurship and the growth and management of entrepreneurial enterprises. This paper adopts the method of combining theory with case, based on the micro subject of entrepreneurship-enterprise, starting with the comparative analysis of the general process of starting a business and the process of a case enterprise, and further discussing the growth management of a venture enterprise. It includes two parts: strategic management and crisis management. In terms of strategic management, this paper analyzes the structure and competitiveness of China's physique health service market by using Porter's five-force model, and tries to explore the appropriate strategic choice for the innovative enterprises of physical health service in combination with the strategic characteristics of the newly established enterprises. In the aspect of crisis management, this paper mainly probes into the market expansion crisis which is most likely to be encountered in the initial period of the newly established enterprises, and gives some countermeasures to provide some reference for the development of the innovative enterprises of physique health service.
【學位授予單位】：北京體育大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F272;G80-05;F719

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