【摘要】：近年來,我區(qū)的經(jīng)濟(jì)社會各項(xiàng)發(fā)展指標(biāo)都取得了令人振奮的成績,經(jīng)濟(jì)的快速發(fā)展也推動了我區(qū)酒店業(yè)進(jìn)入一個(gè)前所未有的蓬勃發(fā)展的階段,呈現(xiàn)為酒店數(shù)量激增,規(guī)模擴(kuò)大,服務(wù)多角度的發(fā)展格局,揭示了我區(qū)酒店行業(yè)的發(fā)展進(jìn)入一個(gè)新的時(shí)期。 本文通過對目前我國以及我區(qū)酒店行業(yè)戰(zhàn)略環(huán)境研究,以及對區(qū)內(nèi)經(jīng)濟(jì)發(fā)展?fàn)顩r和旅游業(yè)的綜合分析,指出了我區(qū)酒店行業(yè)發(fā)展過程中所具備的優(yōu)勢。同時(shí)也在此基礎(chǔ)上發(fā)現(xiàn)了目前我區(qū)酒店行業(yè)發(fā)展過程中存在的主要問題,如,高檔酒店數(shù)量較少,酒店業(yè)整體經(jīng)營效益低下；從業(yè)人員素質(zhì)普遍較低,缺乏高層次管理者；管理手段落伍,管理模式落后；企業(yè)文化建設(shè)流于形式；經(jīng)濟(jì)型酒店發(fā)展滯后等方面。通過對這些問題的綜合分析及思考,本文認(rèn)為當(dāng)前發(fā)展我區(qū)酒店行業(yè)的策略選擇應(yīng)是品牌化策略、集團(tuán)化策略、信息化策略、多元化策略、人才策略、行業(yè)管理策略等。我區(qū)酒店業(yè)在發(fā)展過程中,不僅要借鑒國內(nèi)外成功發(fā)展經(jīng)驗(yàn),更要?jiǎng)?chuàng)造適合我區(qū)實(shí)際情況發(fā)展模式。酒店產(chǎn)品功能不斷完善；電子信息技術(shù)和連鎖經(jīng)營為相結(jié)合；經(jīng)濟(jì)型酒店、綠色、環(huán)保、節(jié)能、安全、健康都將成為今后我區(qū)酒店業(yè)發(fā)展的趨勢。
[Abstract]:In recent years, our region's economic and social development indicators have made exciting achievements, the rapid economic development has also promoted the hotel industry in our region into an unprecedented period of vigorous development, showing a surge in the number of hotels, the scale of expansion, The multi-angle development pattern of service reveals that the development of hotel industry in our area has entered a new period. Based on the study of the strategic environment of hotel industry in our country and our region, and the comprehensive analysis of the economic development and tourism industry, this paper points out the advantages in the development of hotel industry in our region. At the same time, it also found the main problems in the development of hotel industry in our district, such as the small number of high-grade hotels, the low overall operating efficiency of hotel industry, the low quality of employees and the lack of high-level managers. The management method is out of date and the management mode is backward; the enterprise culture construction is just a formality; the economical hotel development lags behind and so on. Through the comprehensive analysis and thinking of these problems, this paper thinks that the strategy choice for the development of hotel industry in our district should be brand strategy, collectivization strategy, information strategy, diversification strategy, talent strategy, industry management strategy and so on. During the development of hotel industry in our region, we should not only learn from the successful development experience at home and abroad, but also create a development model suitable for the actual situation of our region. The functions of hotel products are constantly improved; the combination of electronic information technology and chain management; economical hotels, green, environmental protection, energy saving, safety and health will become the future development trend of hotel industry in our district.
【學(xué)位授予單位】：內(nèi)蒙古大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F719

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本文編號：2320818