本文關(guān)鍵詞：家庭旅館博客營銷特征對顧客品牌態(tài)度的影響研究，，由筆耕文化傳播整理發(fā)布。

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浙江大學(xué)碩士學(xué)位論文家庭旅館博客營銷特征對顧客品牌態(tài)度的影響研究ABSTRACTB&B first came to being in China in 1990s initially aiming atsolving thetourists’modation problem in holiday tourism.However,owing to plete supporting facilities and policies,B&B has been neglected for a long time.In recent years,thanks to the prosperity of self-help tourism and the advent of Beijing2008 Olympic Games,B&B again draws great public attention.The characteristics of B&B,i.e.small scale and scattered distribution,make itdifficult for B&B operators to adopt appropriate marketing place to deliver thepromotion information to target customers,while the demanding customers cannot ess to the B&B information.In the era of W曲2.0.the appearance ofblog providesB&B operators a big chance to seRle the distressing problem,for any operator candisplay their individualized B&B information on their blogs to customers andmoreover Can deliver service via online interaction with customers.The study work ofblog marketing,... 內(nèi)容來自轉(zhuǎn)載請標(biāo)明出處.

  本文關(guān)鍵詞：家庭旅館博客營銷特征對顧客品牌態(tài)度的影響研究，由筆耕文化傳播整理發(fā)布。