【摘要】：正2012年年底,國(guó)內(nèi)經(jīng)濟(jì)型酒店巨頭之一的漢庭酒店集團(tuán)宣布,公司將更名為"華住",旗下漢庭快捷、全季、海友、星程和禧則作為酒店品牌名獨(dú)立存在,公司名稱不再與酒店品牌名稱共用。此舉意在未來(lái)進(jìn)軍中高端酒店市場(chǎng),但無(wú)論是漢庭的"禧",還是如家的"和頤",似乎現(xiàn)階段這類舉動(dòng)都不為業(yè)內(nèi)人士所看好。
[Abstract]:At the end of 2012, Hanting Hotels Group, one of the domestic economic hotel giants, announced that the company will be renamed "Huazhu" and that its Hanting Fast, full season, Haiyou, Xing Cheng and Xi hotels will exist independently as hotel brands. The company name is no longer shared with the hotel brand name. The move is intended to enter the high-end hotel market in the future, but neither Hanting's "Xi" nor "Heyi" seems to be in the industry's favor at this stage.
【作者單位】： 甫瀚咨詢;
【分類號(hào)】：F719

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