【摘要】：如今，高校酒店在社會發(fā)展中占據(jù)著重要的地位，隨著經(jīng)濟不斷的發(fā)展在高校不斷發(fā)展及改變來適應(yīng)社會的同時，需要更多的設(shè)施設(shè)備來提高學(xué)生的數(shù)量及教學(xué)質(zhì)量。這與學(xué)術(shù)交流活動密不可分，學(xué)術(shù)活動的增加，使得高校酒店的軟硬件都需要更多的提高，YZ酒店由于自身的獨特的使用性—為高校各項學(xué)術(shù)交流活動提供優(yōu)質(zhì)設(shè)施及服務(wù)，同時也面向社會使用的公共性，逐漸成為高校中不可分割的一部分。 本文以YZ酒店發(fā)展戰(zhàn)略為研究內(nèi)容，，首先對YZ酒店的經(jīng)營環(huán)境進行分析，包括酒店發(fā)展的概況的介紹、內(nèi)部及外部環(huán)境分析，通過分析了解YZ酒店的行業(yè)環(huán)境、自身的優(yōu)勢、劣勢、面臨的機會與挑戰(zhàn)，為戰(zhàn)略方案的制定提供客觀、有力的依據(jù)。然后，在文章的主體部分，在酒店分析的基礎(chǔ)上制定了科學(xué)、有效的發(fā)展戰(zhàn)略方案，即具體、個性的市場的定位、多元化的營銷戰(zhàn)略、差異化的運營戰(zhàn)略。最后，本文為YZ酒店發(fā)展戰(zhàn)略方案的實施提供了多種有效的模式。通過對YZ酒店的分析與研究,重點制定YZ酒店的戰(zhàn)略方案，即市場定位、營銷戰(zhàn)略、運營戰(zhàn)略,制定出可行的發(fā)展戰(zhàn)略與措施。對YZ酒店的管理還是很有必要的。同時,還對YZ酒店進一步研究提出了方向。YZ酒店還需結(jié)合自身的發(fā)展戰(zhàn)略隨時進行調(diào)整,為良好可持續(xù)性發(fā)展奠定良好的基礎(chǔ)。通過本文的研究，在一定程度上有利于改善和提升YZ酒店的經(jīng)營管理工作，有助于增強酒店的核心競爭力。為YZ酒店減輕行業(yè)競爭壓力，尋求可持續(xù)發(fā)展思路及方向具有指導(dǎo)意義。
[Abstract]:Nowadays, university hotel occupies an important position in the social development. With the development of economy, colleges and universities are constantly developing and changing to adapt to the society. At the same time, more facilities and equipment are needed to improve the number of students and the quality of teaching. This is closely related to academic exchange activities. The increase of academic activities makes the software and hardware of university hotels need more improvement. Because of its unique usability, YZ Hotel provides excellent facilities and services for academic exchange activities in colleges and universities. At the same time, the publicity of social use has gradually become an integral part of colleges and universities. This article takes the YZ hotel development strategy as the research content, first carries on the analysis to the YZ hotel management environment, including the hotel development general situation introduction, the internal and external environment analysis, through the analysis understanding YZ hotel industry environment, own superiority, Disadvantages, opportunities and challenges, provide an objective and effective basis for the formulation of strategic plans. Then, in the main part of the article, on the basis of hotel analysis, the author formulates a scientific and effective development strategy, that is, specific, individualized market positioning, diversified marketing strategy, and differentiated operation strategy. Finally, this paper provides a variety of effective models for the implementation of YZ hotel development strategy. Based on the analysis and research of YZ hotel, the author makes the strategic plan of YZ hotel, that is, market orientation, marketing strategy and operation strategy, and draws up the feasible development strategy and measure. It is necessary to manage the YZ hotel. At the same time, the further research direction of YZ hotel is put forward. The YZ hotel should be adjusted at any time in combination with its own development strategy, so as to lay a good foundation for the good sustainable development. Through the research of this paper, to some extent, it is beneficial to improve and enhance the management of YZ hotel, and help to enhance the core competitiveness of the hotel. It is of guiding significance for YZ hotel to lighten the competition pressure of the industry and seek the sustainable development idea and direction.
【學(xué)位授予單位】：河北工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F719;F272

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