【摘要】：隨著社會主義經(jīng)濟(jì)的飛速發(fā)展,人們的生活水平在不斷的提升,越來越多的家庭擁有私家車輛,而車輛出行成為人們生活工作的首選,汽車的普及與使用一方面給人們的工作生活帶來便利,但另一方面由于城市越來越擁堵,城市的規(guī)劃用地越來越精細(xì)化,汽車消費(fèi)需求的持續(xù)高速增長與城市停車供需不足的矛盾進(jìn)一步加劇,帶來了一系列的社會問題。我國解決城市汽車停車問題一般是通過建立地下停車車庫,但是隨著汽車擁有量的增加,地下停車車庫空間已經(jīng)無法滿足人們停車的需求,因此停車設(shè)施建設(shè)的機(jī)械化、立體化、智能化勢在必行。 智能化無避讓立體停車設(shè)備不僅充分利用和發(fā)揮了城市空間的功能,還克服了其他停車設(shè)備存取等待時間長,能耗高的不足,為用戶提供便捷的存取車無避讓、低能耗的停車設(shè)備,有效地提高城市土地資源的利用率,最大限度的節(jié)約土地資源,改善城市交通問題,提高人民的生活質(zhì)量,在增加就業(yè)人數(shù)方面也起到一定的力量。 本論文以MJ企業(yè)立體停車設(shè)備為研究對象,通過對我國停車設(shè)備生產(chǎn)行業(yè)的市場發(fā)展?fàn)顩r進(jìn)行總體的分析,并結(jié)合MJ企業(yè)的發(fā)展實際情況,分析MJ企業(yè)的立體停車設(shè)備的市場競爭環(huán)境,對MJ企業(yè)目前立體停車設(shè)備開展市場營銷存在的問題進(jìn)行分析,運(yùn)用STP理論、波特五力競爭模型與STOW分析方法進(jìn)行分析,從而提出MJ企業(yè)立體車庫設(shè)備市場營銷組合策略的對策建議。
[Abstract]:With the rapid development of socialist economy, people's living standard is constantly improving, more and more families have private cars, and vehicle travel has become the first choice for people to live and work. On the one hand, the popularity and use of automobiles bring convenience to people's work and life, but on the other hand, due to the increasing congestion in the city, the planning land of the city becomes more and more refined. The contradiction between the continuous high speed growth of automobile consumption demand and the shortage of parking supply and demand in the city has further intensified, which has brought a series of social problems. In China, the problem of urban parking is usually solved by building underground parking garage, but with the increase of car ownership, the underground parking garage space can not meet the demand of parking, so the construction of parking facilities is mechanized. Three-dimensional, intelligence is imperative. The intelligent three-dimensional parking equipment not only makes full use of the function of urban space, but also overcomes the shortage of long waiting time and high energy consumption for other parking devices. Low energy consumption parking equipment can effectively improve the utilization of urban land resources, save land resources to the maximum extent, improve urban traffic problems, improve the quality of life of the people, and also play a certain role in increasing the number of employment. This paper takes the MJ enterprise stereoscopic parking equipment as the research object, through the overall analysis to our country parking equipment production industry market development situation, and unifies the MJ enterprise development actual situation. This paper analyzes the market competition environment of stereoscopic parking equipment in MJ enterprises, analyzes the problems existing in the marketing of stereoscopic parking equipment in MJ enterprises, and analyzes the problems existing in the marketing of stereoscopic parking equipment in MJ enterprises by using STP theory, Porter's five-force competitive model and STOW analysis method. Therefore, the countermeasures and suggestions of marketing combination strategy of MJ stereoscopic garage equipment are put forward.
【學(xué)位授予單位】：昆明理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F274;F719

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本文編號：2233298