本文選題：海南省 + 房價　； 參考：《天津大學(xué)》2012年碩士論文

【摘要】：國務(wù)院辦公廳2009年12月發(fā)布了《國務(wù)院關(guān)于推進海南國際旅游島建設(shè)發(fā)展的若干意見》。到2020年,把海南的旅游服務(wù)設(shè)施、經(jīng)營管理和服務(wù)水平與國際通行的旅游服務(wù)標(biāo)準全面接軌,初步建成世界一流的海島休閑度假旅游勝地。 從近幾年的發(fā)展來看,旅游業(yè)是發(fā)展飛速的產(chǎn)業(yè),旅游業(yè)輻射的范圍很廣,而酒店業(yè)是受其影響最直接最大的行業(yè)之一。建設(shè)國際旅游島所帶來的效應(yīng)使得海南酒店業(yè)加速發(fā)展,出現(xiàn)了嚴重的供過于求的現(xiàn)象,而且酒店價格波動大,其現(xiàn)狀不僅不利于酒店業(yè)的發(fā)展,也不利于海南省旅游業(yè)和海南省經(jīng)濟的發(fā)展。 本文從海南省國際旅游島的建設(shè)背景出發(fā),揭示了海南省酒店管理中酒店房價和房間數(shù)量方面存在的問題,深刻剖析了房價背后所隱藏的管理和發(fā)展弊端。發(fā)展方面主要包括酒店價格現(xiàn)象對可持續(xù)發(fā)展、對投資行為和市場經(jīng)濟的影響;管理方面主要是分析了酒店的政府限價行為的利弊和限價應(yīng)當(dāng)遵循的科學(xué)化、實際化原則。在以上分析基礎(chǔ)之上,結(jié)合酒店管理的知識、運用相關(guān)統(tǒng)計方法和模型,對旅游人數(shù)、酒店價格和數(shù)量三個因素做了實證分析。在旅游人數(shù)預(yù)測上,首先通過逐期、累計增長數(shù)和定基、環(huán)比增長率掌握人數(shù)變化趨勢,再結(jié)合歷年接待人做回歸分析;在酒店數(shù)量上,通過消費金額確定消費層次,合理規(guī)劃星級分布比例,結(jié)合人數(shù)預(yù)測和酒店行業(yè)入住率準則,運用比例分析法確定酒店數(shù)量;在價格問題上,綜合考慮地產(chǎn)、人力、物力、季節(jié)等因素,合理分配權(quán)重,運用加權(quán)平均法和分級計算法,對酒店價格做出規(guī)劃,最后本文結(jié)合目前酒店業(yè)的實際情況和以上研究結(jié)果,針對酒店價格、數(shù)量管理問題,提出了酒店管理在今后發(fā)展過程中的對策和建議。
[Abstract]:In December 2009, the General Office of the State Council issued the State Council's views on promoting the construction and development of Hainan's international tourist island. By 2020, Hainan's tourist service facilities, management and service level will be fully integrated with the international standards of tourism service, and a world-class island leisure and holiday resort will initially be built. From the development of recent years, tourism is a rapidly developing industry, the range of tourism radiation is very wide, and the hotel industry is one of the industries most directly affected by it. The effect brought by the construction of the international tourist island makes the hotel industry in Hainan accelerate the development, there is a serious oversupply phenomenon, and the hotel price fluctuates greatly. The present situation is not only unfavorable to the development of the hotel industry, but also to the development of the hotel industry. Also unfavorable to Hainan Province tourism and Hainan Province's economic development. Based on the background of the construction of Hainan International Tourism Island, this paper reveals the problems existing in the hotel price and the number of rooms in the hotel management of Hainan Province, and deeply analyzes the hidden management and development drawbacks behind the price. The development aspect mainly includes the hotel price phenomenon to the sustainable development, to the investment behavior and the market economy influence, the management aspect mainly has analyzed the hotel government limit price behavior the pros and cons and the limit price should follow the scientific, practical principle. On the basis of the above analysis, combined with the knowledge of hotel management, using the relevant statistical methods and models, this paper makes an empirical analysis of three factors: tourist number, hotel price and quantity. In the forecast of tourist number, first of all, through period by period, cumulative growth number and fixed base, the ring growth rate grasps the change trend of the number of people, and then combined with the previous years' visitors to do regression analysis; in terms of the number of hotels, the consumption level is determined by the consumption amount. Reasonably planning the star distribution ratio, combining with the number forecast and occupancy rate criterion of the hotel industry, using the proportional analysis method to determine the hotel quantity, synthetically considering the real estate, manpower, material resources, season and other factors in the price problem, reasonably allocating the weight, Using the weighted average method and the hierarchical calculation method to make the plan of the hotel price. Finally, this article combines the actual situation of the hotel industry and the above research result, aiming at the hotel price, the quantity management question, The countermeasures and suggestions of hotel management in the process of future development are put forward.
【學(xué)位授予單位】：天津大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F719

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本文編號：1965853