本文選題：連鎖酒店 + 戰(zhàn)略��； 參考：《黑龍江大學》2013年碩士論文

【摘要】：隨著我國經(jīng)濟實力的不斷增強，人民生活水平的提高，我國城市居民進入大規(guī)模休閑度假旅游消費階段，經(jīng)濟型酒店以其便捷性、經(jīng)濟性與傳統(tǒng)星級酒店共同瓜分市場，但隨著競爭的加劇，規(guī)模較大經(jīng)濟型酒店開始面臨“進退兩難”的境地，“退”則項目和加盟商會被競爭對手奪走，，“進”則需大量發(fā)展加盟店，又面臨人才短缺、加盟店問題頻發(fā)等問題，大型經(jīng)濟型酒店如何用自身的特色和優(yōu)勢吸引相應的目標客戶是酒店業(yè)在發(fā)展過程中面臨的問題。 本文研究的對象是一家在國內(nèi)領(lǐng)先以經(jīng)濟型酒店為主的酒店集團，在激烈的市場競爭中，如何吸引更多的客戶，在發(fā)展上如何擺脫人才缺乏等問題的困擾實現(xiàn)發(fā)展戰(zhàn)略是本文研究的重點，通過對行業(yè)市場、經(jīng)濟型酒店的競爭市場、RJ酒店集團自身的優(yōu)勢、劣勢、機會、威脅的分析，明確了發(fā)展思路，制定了相關(guān)的發(fā)展發(fā)展戰(zhàn)略，同時完善了相關(guān)的管理制度，為戰(zhàn)略的實現(xiàn)打下了堅實的基礎(chǔ)。
[Abstract]:With the increasing of our country's economic strength and the improvement of people's living standard, urban residents of our country have entered the stage of large-scale leisure vacation tourism consumption. Economic hotels share the market with traditional star hotels with their convenience and economy. However, as the competition intensifies, large-scale and economical hotels are beginning to face a dilemma. The projects and franchisees will be taken away by competitors, and "entering" will require a large number of franchisees to develop and face a shortage of talents. How to attract the corresponding target customers with its own characteristics and advantages is a problem faced by the hotel industry in the process of development. The object of this paper is a leading hotel group in China, how to attract more customers in the fierce market competition. How to get rid of the problem of lack of talents in the development and realize the development strategy is the focus of this paper. Through the analysis of the advantages, disadvantages, opportunities and threats of RJ hotel group in the market of industry and the competitive market of economy hotel, It clarifies the development idea, formulates the related development strategy, and consummates the related management system, which lays a solid foundation for the realization of the strategy.
【學位授予單位】：黑龍江大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F272;F719

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本文編號：1894160