本文選題：臺(tái)兒莊 + 星級(jí)酒店��； 參考：《西南交通大學(xué)》2013年碩士論文

【摘要】：隨著中國經(jīng)濟(jì)的快速發(fā)展,酒店業(yè)在國內(nèi)得到迅速擴(kuò)張。雖然酒店業(yè)是一個(gè)歷史悠久的行業(yè),但是不同于其他一些衰退的夕陽產(chǎn)業(yè),酒店業(yè)屬于前景光明的朝陽產(chǎn)業(yè)。酒店業(yè)作為第三產(chǎn)業(yè)的典型代表,是推動(dòng)經(jīng)濟(jì)發(fā)展的重要力量。目前酒店業(yè)競(jìng)爭(zhēng)激烈,酒店管理者亟需找到發(fā)展方向,重視差異化發(fā)展,重視客戶體驗(yàn)的提升。特別對(duì)于高端酒店,更需要提升自身的品牌形象,提升顧客的滿意度,促使自身更好更快的發(fā)展。這樣才能在激烈的競(jìng)爭(zhēng)中,特別是和國外同行競(jìng)爭(zhēng)中有所成績(jī)。 本文以戰(zhàn)略管理理論為基礎(chǔ),以臺(tái)兒莊清御園酒店為研究對(duì)象,結(jié)合臺(tái)兒莊區(qū)域文化、地理、歷史、經(jīng)濟(jì)等特點(diǎn),通過一系列的研究分析得出研究結(jié)論。研究結(jié)論顯示：清御園酒店應(yīng)該拋棄過去盲目發(fā)展的做法,憑借現(xiàn)有的優(yōu)勢(shì)與機(jī)會(huì),正視劣勢(shì)與威脅,積極開拓,在發(fā)展中以拓展性戰(zhàn)略為總體戰(zhàn)略,在運(yùn)營中以差異化競(jìng)爭(zhēng)戰(zhàn)略作為自己的指導(dǎo)方針,在內(nèi)部基礎(chǔ)管理、硬件維護(hù)與升級(jí)、軟件建設(shè)與擴(kuò)展等方面下大力氣,盡快提升自己的品牌價(jià)值,將清御園酒店建設(shè)成消費(fèi)者鐘愛和信賴的五星級(jí)高端酒店。同時(shí),本文以清御園酒店為實(shí)例,綜合分析臺(tái)兒莊地區(qū)的高端酒店現(xiàn)狀,得出其制定和實(shí)施競(jìng)爭(zhēng)戰(zhàn)略的建議,期望這些建議與意見對(duì)其有所借鑒意義。
[Abstract]:With the rapid development of China's economy, the hotel industry is expanding rapidly in China.Although the hotel industry is a long history, but unlike some other declining sunset industry, hotel industry belongs to the bright sunrise industry.Hotel industry as a typical representative of the tertiary industry, is an important force to promote economic development.At present, the hotel industry competition is fierce, hotel managers need to find the direction of development, pay attention to the development of differentiation and customer experience.Especially for high-end hotels, we need to improve their brand image, enhance customer satisfaction, and promote their own better and faster development.In this way, in the fierce competition, especially with foreign counterparts in the competition has achieved.Based on the theory of strategic management and taking Taichuang Qing Hotel Misono as the research object, this paper draws a conclusion through a series of research and analysis combined with the characteristics of Taierzhuang regional culture, geography, history and economy.The conclusion of the study shows that the Hotel Misono should abandon the blind development in the past, take advantage of the existing advantages and opportunities, face up to the disadvantages and threats, actively develop, and take the expanding strategy as the overall strategy in the development.In the operation of the differentiated competitive strategy as their own guidelines, in the internal basic management, hardware maintenance and upgrading, software construction and expansion, and so on, as soon as possible to enhance their brand value,The Qing Hotel Misono will be built into a consumer favorite and trust five-star high-end hotel.At the same time, taking Hotel Misono as an example, this paper synthetically analyzes the present situation of high-end hotels in Taierzhuang area, and draws some suggestions on how to formulate and implement the competitive strategy. It is expected that these suggestions and suggestions can be used for reference.
【學(xué)位授予單位】：西南交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F272;F719

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