本文選題：三亞　切入點：產(chǎn)權式酒店　出處：《海南大學》2014年碩士論文

【摘要】：全球旅游業(yè)和我國旅游業(yè)的迅猛崛起大大推動了我國酒店業(yè)的成長,同時伴隨著國民經(jīng)濟的穩(wěn)步增長和人們生活水平的不斷提升,產(chǎn)權式酒店在國內(nèi)掀起了投資熱潮。國務院于2009年12月31日頒布的《國務院關于推進海南國際旅游島的建設發(fā)展的若干意見》中的第四部分關于大力發(fā)展與旅游相關的現(xiàn)代服務業(yè),促進服務業(yè)轉型升級中明確提出：加強產(chǎn)權式度假酒店的開發(fā)、建設、銷售等環(huán)節(jié)的規(guī)范管理。充分顯示出國家對于海南探索發(fā)展產(chǎn)權式酒店的支持和要求。產(chǎn)權式酒店在海南省的起步較早,我國第一家產(chǎn)權式酒店就誕生于海南,產(chǎn)權式酒店受到投資者的高度青睞,是由于其先天優(yōu)勢明顯,與投資傳統(tǒng)的房地產(chǎn)相比,具有投資少回報率高的特點。三亞作為全國著名的旅游度假勝地,擁有國內(nèi)無可比擬的“3S(陽光Sun、大海Sea、沙灘Sand)"熱帶濱海旅游度假資源,這為三亞發(fā)展產(chǎn)權式酒店奠定了良好的基礎。產(chǎn)權式酒店雖然在三亞已發(fā)展近15年,但是還存在著很多亟需解決的問題。本文通過綜述國內(nèi)外關于產(chǎn)權式酒店的研究,從理論的角度抽象和概括產(chǎn)權式酒店的概念和特征,明確產(chǎn)權式酒店的內(nèi)涵,從宏觀的角度概述國內(nèi)外產(chǎn)權式酒店行業(yè)發(fā)展進展情況,針對本文研究的對象三亞產(chǎn)權式酒店,進行發(fā)展現(xiàn)狀分析,對三亞25家產(chǎn)權式酒店進行實地考察,并通過訪談法進行調(diào)研,結合相關案例,找出三亞產(chǎn)權式酒店發(fā)展中存在的問題,進而針對問題進行分析,探討三亞產(chǎn)權式酒店的發(fā)展對策。本文主要內(nèi)容包括： 第一部分緒論：這部分分別概述了本文的研究背景、研究目的及研究意義,并說明本文研究內(nèi)容、研究的技術路線、研究方法以及研究所涉及的主要創(chuàng)新點。 第二部分產(chǎn)權式酒店理論綜述：這一部分首先回顧產(chǎn)權式酒店國內(nèi)外研究的現(xiàn)狀,闡述產(chǎn)權式酒店的概念和分類,淺析了國內(nèi)外的發(fā)展現(xiàn)狀,并進行了產(chǎn)權式酒店與相關業(yè)態(tài)的對比分析。 第三部分三亞產(chǎn)權式酒店的供給現(xiàn)狀：這部分主要對三亞產(chǎn)權式酒店進行了概述、區(qū)位分布分析以及市場特征分析,最后進行三亞與其他地區(qū)的比較分析。 第四部分三亞產(chǎn)權式酒店運行機制與盈利模式：這部分首先對三亞產(chǎn)權式酒店的運營機制進行了分析,其次總結出三亞產(chǎn)權式酒店的盈利模式。 第五部分三亞產(chǎn)權式酒店案例及問題分析：本部分首先對兩個產(chǎn)權式酒店的案例進行分析,進而找出三亞產(chǎn)權式酒店發(fā)展中存在的問題,最后對存在的問題進行了原因分析。 第六部分三亞產(chǎn)權式酒店發(fā)展對策：本部分根據(jù)前面五大部分的分析給出三亞產(chǎn)權式酒店未來發(fā)展的具體對策。 第七部分結論：主要是提煉本文研究的主要觀點。
[Abstract]:The rapid rise of global tourism and tourism in China has greatly promoted the growth of China's hotel industry, accompanied by the steady growth of the national economy and the continuous improvement of people's living standards. Property rights hotels have set off an investment boom in China. Part IV of the State Council's opinions on promoting the Construction and Development of Hainan International Tourism Island promulgated by the State Council on December 31, 2009 is about vigorously developing and tourism. Related modern services, In promoting the transformation and upgrading of the service industry, it is clearly proposed to strengthen the development and construction of property rights resort hotels, The normative management of sales and other links fully demonstrates the support and requirements of the state for the exploration and development of property rights hotels in Hainan. Property rights hotels started early in Hainan Province, and the first property rights hotel in China was born in Hainan. The property right hotel is highly favored by investors because of its obvious inherent advantages, compared with traditional real estate, it has the characteristics of low return on investment and high return. Sanya is a famous tourist resort in the country. With the unparalleled "3s (Sunshine, Sea Seas, Sandsand)" tropical coastal tourism and vacation resources in China, this has laid a good foundation for the development of property hotels in Sanya. Although the property rights hotels have been developed in Sanya for nearly 15 years, However, there are still many problems that need to be solved. This paper summarizes the research on the property right hotel at home and abroad, abstracts and generalizes the concept and characteristics of the property right hotel from the angle of theory, and clarifies the connotation of the property right hotel. This paper summarizes the development of property rights hotel industry at home and abroad from a macro perspective, analyzes the present situation of the development of Sanya property hotel, and makes a field investigation of 25 property right hotels in Sanya. And through the interview method to carry on the investigation, unifies the correlation case, finds out the existence question in the Sanya property right type hotel development, then carries on the analysis to the question, probes into the Sanya property right type hotel development countermeasure. The main content of this article includes:. The first part is introduction: this part summarizes the research background, research purpose and research significance, and explains the research content, the technical route, the research methods and the main innovation points involved in the research. The second part is the summary of property right hotel theory: this part firstly reviews the present situation of property right hotel research at home and abroad, expounds the concept and classification of property right hotel, and analyzes the development situation at home and abroad. And has carried on the property right type hotel and the correlation trade pattern contrast analysis. The third part is the supply situation of Sanya property hotel: this part mainly summarizes the property right hotel of Sanya, analyzes the location distribution and market characteristics, and finally makes a comparative analysis between Sanya and other regions. The fourth part is about the operating mechanism and profit model of Sanya property right hotel: this part firstly analyzes the operation mechanism of Sanya property right hotel, and then summarizes the profit model of Sanya property right hotel. The fifth part of the Sanya property rights hotel case and problem analysis: this part of the first two property rights hotel case analysis, and then found out the problems in the development of Sanya property rights hotel, and finally analyzed the causes of the existing problems. The sixth part of the Sanya property hotel development countermeasures: this part according to the previous five parts of the analysis of the Sanya property rights hotel development in the future. The seventh part of the conclusion: mainly refining the main point of view of this study.
【學位授予單位】：海南大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F719

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