本文選題：7天連鎖酒店　切入點(diǎn)：經(jīng)濟(jì)型酒店　出處：《廣西大學(xué)》2012年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：近幾年來(lái),經(jīng)濟(jì)型酒店在中國(guó)的出現(xiàn)和迅猛發(fā)展引起廣泛關(guān)注。經(jīng)濟(jì)型酒店以其有別于高檔酒店的市場(chǎng)定位,實(shí)惠的價(jià)格,滿(mǎn)意的服務(wù)獲得了市場(chǎng)的認(rèn)可。與此同時(shí),中國(guó)經(jīng)濟(jì)型酒店在發(fā)展過(guò)程中,也存在一些迫切需要解決的問(wèn)題。 本文以7天連鎖酒店為研究對(duì)象,圍繞廣西7天連鎖酒店發(fā)展戰(zhàn)略及其實(shí)施措施等問(wèn)題進(jìn)行研究。研究表明,在一線城市,市場(chǎng)已趨于飽和的狀態(tài),競(jìng)爭(zhēng)白熱化。企業(yè)面臨紅海競(jìng)爭(zhēng),業(yè)務(wù)發(fā)展的空間受到了限制。在未來(lái),二三線城市甚至縣及縣級(jí)以下地區(qū),承擔(dān)著7天連鎖酒店未來(lái)可持續(xù)發(fā)展的重任。廣西發(fā)展?jié)摿薮?7天連鎖酒店在廣西的發(fā)展是全國(guó)戰(zhàn)略布局的重要一環(huán)。因此,要解決廣西市場(chǎng)發(fā)展的問(wèn)題,制定發(fā)展戰(zhàn)略非常重要。為了探索廣西7天連鎖酒店發(fā)展戰(zhàn)略和實(shí)施策略,本文以相關(guān)理論為基礎(chǔ),運(yùn)用PEST分析、波特五力模型、SWOT分析工具展開(kāi)研究,并深入分析了廣西市場(chǎng)的特點(diǎn),發(fā)展?fàn)顩r,從7天連鎖酒店在廣西的實(shí)際情況出發(fā),進(jìn)行全面的研究分析,提出了品牌化、信息化、連鎖化三大發(fā)展戰(zhàn)略,并提出支撐這三大發(fā)展戰(zhàn)略的四大戰(zhàn)略措施：擴(kuò)大宣傳,提高品牌競(jìng)爭(zhēng)力；強(qiáng)化人才培養(yǎng),儲(chǔ)備人力資源；加速步點(diǎn),搶占市場(chǎng)；加強(qiáng)與外界的交流,增強(qiáng)創(chuàng)新能力。這些戰(zhàn)略和措施具有較強(qiáng)的針對(duì)性和可操作性,有利于廣西7天連鎖酒店在未來(lái)一段時(shí)間清晰明確自己的經(jīng)營(yíng)發(fā)展思路,取得更好的發(fā)展。也為其它經(jīng)濟(jì)型酒店面對(duì)如何因地制宜,利用好自身的優(yōu)勢(shì),做大做強(qiáng)的問(wèn)題提供一些可借鑒的經(jīng)驗(yàn)。
[Abstract]:In recent years, the emergence and rapid development of economy hotels in China has attracted wide attention. Economy hotels have been recognized by the market for their market positioning, affordable price and satisfactory service. There are also some urgent problems in the development of economy hotels in China. In this paper, 7-day hotel chain is taken as the research object, and the development strategy and implementation measures of Guangxi 7-day chain hotel are studied. The research shows that the market has become saturated in first-tier cities. Competition is intensified. Enterprises are facing competition in the Red Sea, and the space for business development is limited. In the future, the second and third tier cities will even be in areas below the county and county levels. The development of 7-day chain hotels in Guangxi is an important part of the strategic layout of the whole country. Therefore, the problem of Guangxi market development should be solved. It is very important to formulate development strategy. In order to explore the development strategy and implementation strategy of Guangxi 7-day chain hotel, this paper, based on relevant theories, applies PEST analysis and Porter's five-force model to carry out the research with SWOT analysis tools. It also deeply analyzes the characteristics and development of Guangxi market, starting from the actual situation of 7-day chain hotel in Guangxi, carries on comprehensive research and analysis, and puts forward three development strategies of brand, information and chain. It also puts forward four strategic measures to support these three development strategies: expanding propaganda, improving brand competitiveness, strengthening talent training, reserving human resources, speeding up steps to seize the market, and strengthening exchanges with the outside world. These strategies and measures have strong pertinence and maneuverability, which will be helpful for Guangxi's 7-day chain hotels to clearly define their own management and development thinking in the coming period. It also provides some experience for other economical hotels to deal with the problems of how to adapt to local conditions, make good use of their own advantages, and become bigger and stronger.
【學(xué)位授予單位】：廣西大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類(lèi)號(hào)】：F719

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