本文選題：游樂型主題公園　切入點：服務效率　出處：《廣西大學》2017年碩士論文　論文類型：學位論文

【摘要】：近十幾年來,我國旅游業(yè)蓬勃發(fā)展,游客數(shù)量呈現(xiàn)出持續(xù)高位的增長,國內(nèi)旅游已從小群體向大眾化市場轉(zhuǎn)變。隨著旅游業(yè)的發(fā)展,作為旅游目的地之一的主題公園已然成為新型的旅游吸引物。然而,游樂型主題公園作為我國最常見的主題公園類型之一,在其發(fā)展的過程中呈現(xiàn)出各種各樣的服務問題,這些問題嚴重影響著游客的體驗,也影響著主題公園的服務效率。因此,本研究通過網(wǎng)上問卷調(diào)查的形式對游樂型主題公園的游客進行抽樣調(diào)查。從游客體驗的角度出發(fā),運用回歸分析的方法得出服務與管理、公園環(huán)境和排隊速度這三個自變量對因變量總體滿意度有顯著的影響。為了有效提升主題公園的服務效率,本研究以現(xiàn)代IE為視角,從環(huán)境方面、排隊方面和服務與管理這三個大的方面進行優(yōu)化。首先,通過M/M/c排隊論方法來改善主題公園的排隊問題,對游玩模式進行調(diào)整,把串聯(lián)的游玩模式變成并聯(lián)的游玩模式,從而提升游玩設備的利用率,也能起到游客分流,減少排隊時間的效果,從而提升服務效率;其次,通過用線性規(guī)劃的方法建立數(shù)學模型,對熱門項目的游玩順序進行優(yōu)化,得到最優(yōu)的游玩路線,減少游玩時間,提升服務效率;此外,本研究也從設施布局和游客體驗的角度來進行優(yōu)化。通過對垃圾桶的這一可變性強的設施投入進行管理,結(jié)合現(xiàn)代工業(yè)工程中的設施布局理論對垃圾桶的布局進行優(yōu)化,在不影響游客體驗的前提下合理規(guī)劃垃圾桶的投入數(shù)量,達到最優(yōu)布置;再通過5S管理來提升游客體驗感知,通過標識導示系統(tǒng)的設計使游客能夠快速識別導示標識找到目的地,同時對服務人員和游客的互動過程效率進行優(yōu)化,最終提升主題公園的整體服務效率。
[Abstract]:In the past ten years, the tourism industry of our country has been booming, and the number of tourists has shown a sustained high growth. Domestic tourism has changed from a small group to a popular market. With the development of tourism, As one of the tourist destinations, theme park has become a new type of tourist attraction. However, as one of the most common theme park types in China, there are various service problems in the process of its development. These problems seriously affect the experience of tourists and the service efficiency of theme parks. By using regression analysis, three independent variables, namely, service and management, park environment and queue speed, have significant effects on the overall satisfaction of dependent variables. In order to effectively improve the service efficiency of theme parks, this study takes modern IE as a perspective. From the aspect of environment, queuing and service and management, we can optimize these three aspects. First of all, we can improve the queuing problem of theme parks by using M / M / C queuing theory, and adjust the play mode. Changing the series play mode into the parallel play mode, thus enhancing the utilization rate of the play equipment, also playing the role of diverting tourists, reducing the queuing time, thereby improving the service efficiency; secondly, By using linear programming method to establish mathematical model, to optimize the order of popular events, to get the best play route, to reduce play time, to improve service efficiency, in addition, This study also optimizes the layout of the facilities and the visitors' experience. Through the management of the highly volatile facility input of the garbage can and the theory of facility layout in modern industrial engineering, the layout of the garbage can is optimized. In the premise of not affecting the tourist experience, reasonable planning of the amount of garbage can input to achieve the optimal layout; then through 5S management to enhance the perception of tourists experience, Through the design of the signalling system, tourists can quickly identify the guide signs to find the destination, and optimize the interaction efficiency of service personnel and tourists, finally improve the overall service efficiency of theme parks.
【學位授予單位】：廣西大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F719.5

【相似文獻】

相關期刊論文 前10條

1 李永增;打造高科技旅游精品──關于主題公園的對話[J];w攣胖蕓，

本文編號：1560982