發(fā)布時間：2018-01-12 06:25

  本文關(guān)鍵詞：泥巴味道酒吧二次創(chuàng)業(yè)發(fā)展策略研究　出處：《蘭州大學》2014年碩士論文　論文類型：學位論文

  更多相關(guān)文章： 酒吧 泥巴味道 二次創(chuàng)業(yè) 策略

【摘要】：當今,生活節(jié)奏越來越快,酒吧逐漸成為人們釋放壓力、溝通心靈的一個場所,或者思考、或者吟唱、或者與知己交流、或是商務洽談,酒吧是文化的傳播者,更是人們休閑放松的場所。酒吧業(yè)的健康發(fā)展可以提升所在城市的品位。 近年來,蘭州市的酒吧數(shù)量在增多,競爭更加激烈,本文將以蘭州市一家小型酒吧-泥巴味道為例,闡述該酒吧經(jīng)營現(xiàn)狀、消費者特征以及酒吧要進一步發(fā)展亟需解決的問題和策略設(shè)計,從而引領(lǐng)泥巴味道酒吧向更長遠的發(fā)展,也為其他酒吧創(chuàng)業(yè)者提供參考。本文采用理論應用和案例分析相結(jié)合方法進行研究,運用消費心理、顧客忠誠、服務營銷等理論分析泥巴味道酒吧在發(fā)展過程中贏取消費者滿意度的策略和管理方法,為中小企業(yè)在創(chuàng)業(yè)成長和發(fā)展中的策略和贏取消費者的路徑給出建議。 論文主要分為六個部分,第一部分為緒論,是本文的必要組成部分；第二部分為理論基礎(chǔ),是本文研究的理論基礎(chǔ)與依據(jù)；第三部分為泥巴味道酒吧經(jīng)營現(xiàn)狀及消費者特征分析；第四部分為泥巴味道酒吧市場競爭環(huán)境分析；第五部分為泥巴味道酒吧持續(xù)發(fā)展策略,最后一部分為結(jié)語與展望。 本文的研究正是在中小企業(yè)二次創(chuàng)業(yè)的大背景下對泥巴味道酒吧的近一步發(fā)展展開分析與思考,通過本文的研究,給出了泥巴味道酒吧持續(xù)發(fā)展的策略,不僅對泥巴味道酒吧的發(fā)展有指導意義,對有類似發(fā)展困境的中小企業(yè)同樣有一定的借鑒作用。
[Abstract]:Nowadays, the pace of life is getting faster and faster, the bar has gradually become a place where people release pressure, communicate with their hearts, or think, sing, communicate with their confidants, or negotiate business. Bars are the disseminators of culture. It is also a place for people to relax. The healthy development of the bar industry can improve the taste of the city. In recent years, the number of bars in Lanzhou is increasing and the competition is more fierce. This article will take a small bar in Lanzhou as an example to explain the current situation of the bar management. Consumer characteristics and further development of the bar to solve the problems and strategic design, so as to lead the muddy taste bar to a more long-term development. It also provides reference for other bar entrepreneurs. This paper uses the method of theoretical application and case analysis to study, using consumer psychology, customer loyalty. The theory of service marketing analyzes the strategies and management methods of winning consumer satisfaction in the development process of muddy bar, and gives some suggestions for the strategy of small and medium-sized enterprises in the process of entrepreneurial growth and development and the way to win consumers. The paper is divided into six parts, the first part is the introduction, is the necessary part of this paper; The second part is the theoretical basis, which is the theoretical basis of this paper. The third part is the analysis of the current situation of the muddy bar and the characteristics of the consumers. The 4th part is the analysis of the market competition environment of the muddy bar; The 5th part is the mud taste bar sustainable development strategy, the last part is the conclusion and the prospect. The research of this paper is under the background of the second start-up of small and medium-sized enterprises to analyze and think about the further development of mud bar. Through the research of this paper, the sustainable development strategy of mud taste bar is given. It is not only instructive to the development of mud bar, but also to the small and medium-sized enterprises with similar development difficulties.
【學位授予單位】：蘭州大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F719;F272

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本文編號：1413091