【摘要】：新聞的基本功能是傳播信息，也是社會(huì)生活的一面鏡子，但是在有著多方利益相關(guān)下的新聞報(bào)道，不同的傳播組織就會(huì)締造出不同的傳播聲音，房地產(chǎn)新聞就是個(gè)典型的例子，房地產(chǎn)行業(yè)作為目前中國(guó)最重要的經(jīng)濟(jì)力量板塊之一，它所產(chǎn)生出的新聞是值得大家去重新審視新聞背后的力量。 中國(guó)房地產(chǎn)產(chǎn)業(yè)近幾年蓬勃發(fā)展，，城鎮(zhèn)化進(jìn)程速度加快，人民的住房條件也得到了很大的提高。但在房地產(chǎn)市場(chǎng)一片繁榮的背后，同時(shí)隱藏了一系列問(wèn)題，居高不下的房?jī)r(jià)造成了畸形的房地產(chǎn)市場(chǎng)。為此，中央政府屢次出臺(tái)政策進(jìn)行宏觀調(diào)控，保證房地產(chǎn)市場(chǎng)的健康發(fā)展，但在一系列調(diào)控政策的背景下，房地產(chǎn)市場(chǎng)還是出現(xiàn)泡沫經(jīng)濟(jì)房?jī)r(jià)虛高等難以控制的問(wèn)題。調(diào)控政策如何解讀、政策出臺(tái)背后暗含的房地產(chǎn)開發(fā)商、地方政府、購(gòu)房者三方的博弈等，這些信息是以怎樣的表述方式傳達(dá)到公眾呢？房地產(chǎn)新聞報(bào)道的媒體傾向就是本文所研宄的方向。 本文重點(diǎn)討論在房地產(chǎn)發(fā)展如此迅猛以及所帶來(lái)的一系列問(wèn)題下，國(guó)家宏觀調(diào)控措施不斷頒發(fā)以抑制房?jī)r(jià)高漲的背景下，作為大眾媒體對(duì)房地產(chǎn)的報(bào)道有著什么樣的立場(chǎng)傾向，是否擔(dān)當(dāng)起了媒體應(yīng)有的社會(huì)責(zé)任，在此基礎(chǔ)上本文并提出了合理的報(bào)道建議。本文采用內(nèi)容分析、文本分析等方法對(duì)《廣州日?qǐng)?bào)》、《南方日?qǐng)?bào)》、《羊城晚報(bào)》三家媒體關(guān)于房地產(chǎn)報(bào)道的內(nèi)容進(jìn)行研宄分析。首先從總體層面闡述整體房地產(chǎn)新聞報(bào)道的立場(chǎng)偏向，通過(guò)進(jìn)一步研宄發(fā)現(xiàn)，三家集團(tuán)的報(bào)紙?jiān)趫?bào)紙不同定位的偏向是有所不同，機(jī)關(guān)黨報(bào)更傾向引用官方消息來(lái)源，對(duì)于報(bào)道的內(nèi)容更多從政府層面角度出發(fā)，具有商業(yè)化特征的市場(chǎng)化報(bào)紙則更傾向于開發(fā)商，以白領(lǐng)、中產(chǎn)為讀者對(duì)象的報(bào)紙則是更偏向于普通消費(fèi)者。此外，針對(duì)房地產(chǎn)新聞出現(xiàn)的問(wèn)題也給予一定的分析。 文章最后針對(duì)目前房地產(chǎn)新聞報(bào)道的框架給予一定的建議，建議房地產(chǎn)新聞報(bào)道特別要在新聞專業(yè)主義上要下苦功夫，平衡消息來(lái)源，受眾也要進(jìn)一步提高媒介素養(yǎng)；傳媒應(yīng)以更合理的報(bào)道方式報(bào)道房地產(chǎn)新聞，充分發(fā)揮媒體的作用，提升應(yīng)有的公信力。
[Abstract]:The basic function of news is to spread information and also a mirror of social life. However, when news reports have a multi-interest relationship, different communication organizations will create different communication sounds. Real estate news is a typical example. As one of the most important economic forces in China, the real estate industry produces news that deserves to be re-examined. China's real estate industry has been booming in recent years, the process of urbanization has been accelerated, the people's housing conditions have also been greatly improved. But behind the housing boom, a series of problems have been hidden. High house prices have created a deformed real estate market. For this reason, the central government has repeatedly issued policies to carry out macro-control to ensure the healthy development of the real estate market. However, under the background of a series of regulatory policies, the real estate market still has some difficult problems such as the bubble economy housing prices are inflated and so on. How to interpret the regulation policy, the real estate developers, local governments, buyers and so on, which are implied behind the policy, how to convey these information to the public? The media tendency of the real estate news report is the direction studied in this paper. This paper focuses on discussing what kind of position tendency of the real estate report as the mass media has under the background of the state macro-control measures being issued constantly to curb the rise of house prices under the background of the rapid development of real estate and a series of problems brought about by the rapid development of real estate. On the basis of the social responsibility of the media, this paper puts forward some reasonable suggestions. In this paper, the contents of real estate reports in Guangzhou Daily, Nanfang Daily and Yangcheng Evening News are studied and analyzed by means of content analysis and text analysis. First of all, from the overall level, the paper expounds the position bias of the overall real estate news report. Through further study, it is found that the bias of the newspapers of the three groups in the different positions of the newspapers is different, and the official sources are more likely to be cited in the official party newspapers. For the content of the report more from the perspective of the government, market-oriented newspapers with commercial characteristics are more inclined to developers, white-collar, middle-class readers of the newspaper is more inclined to ordinary consumers. In addition, the real estate news problems are also given a certain analysis. Finally, the article gives some suggestions on the frame of the current real estate news reports, and suggests that the real estate news reports should work hard on journalism professionalism, balance the sources of news, and further improve the media literacy. The media should report the real estate news in a more reasonable way, give full play to the role of the media and enhance its credibility.
【學(xué)位授予單位】：廣州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：G212

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本文編號(hào)：2411135