【摘要】：建筑業(yè)一直是我國國民經(jīng)濟的支柱產(chǎn)業(yè)，在經(jīng)濟發(fā)展中發(fā)揮著非常重要的作用。2009年世界金融危機之前，受國內(nèi)經(jīng)濟高速發(fā)展的帶動下，建筑業(yè)進入了快速增長的黃金時期，建筑施工企業(yè)得到了快速發(fā)展；金融危機爆發(fā)后，在國家4萬億投資拉動國內(nèi)經(jīng)濟發(fā)展措施后，建筑施工企業(yè)得到了更大的蛋糕。目前，隨著國家結(jié)構(gòu)調(diào)整和房地產(chǎn)調(diào)控措施的實施，建筑業(yè)將不再像前幾年那樣繁榮了，建筑施工企業(yè)的施工任務(wù)勢必減少，競爭會更加激烈。面對新形勢，，特進行本研究。 本文首先對國內(nèi)外戰(zhàn)略理論進行綜述，依此指導(dǎo)二十二冶集團天津建設(shè)有限公司發(fā)展戰(zhàn)略研究。 其次，運用PEST分析法、“五力模型”對天津公司所面臨的外部環(huán)境、行業(yè)競爭結(jié)構(gòu)進行了詳細的戰(zhàn)略分析，總結(jié)出影響天津公司的外部機會與威脅。 再次，對天津公司的內(nèi)部環(huán)境進行了認真、細致的分析，并與兄弟單位進行了對比分析，找出了天津公司自身的優(yōu)勢與劣勢；運用SWOT矩陣分析法，結(jié)合天津公司所具有的優(yōu)勢與劣勢及其所面臨的機會與威脅，明確了企業(yè)發(fā)展方向，制定了天津公司的發(fā)展指導(dǎo)思想、戰(zhàn)略目標(biāo)及其總戰(zhàn)略。 最后，本文確定天津公司發(fā)展戰(zhàn)略的實施策略，并結(jié)合企業(yè)實際，制定了切實可行的戰(zhàn)略實施保障措施。 本文研究的目的是幫助二十二冶集團天津建設(shè)有限公司確定企業(yè)發(fā)展思路，制定切實可行的中長期發(fā)展戰(zhàn)略，培育企業(yè)的核心競爭力，幫助公司在新形勢下取得持續(xù)、科學(xué)、穩(wěn)定、健康的發(fā)展，最終實現(xiàn)做強做優(yōu)目標(biāo)。
[Abstract]:The construction industry has always been the pillar industry of our national economy and plays a very important role in the economic development. Before the 2009 world financial crisis, the construction industry entered a golden period of rapid growth driven by the rapid development of the domestic economy. Construction enterprises have been developed rapidly; After the outbreak of the financial crisis, construction enterprises got a bigger cake after the national investment of 4 trillion to stimulate the domestic economic development measures. At present, with the implementation of national structural adjustment and real estate regulation measures, the construction industry will no longer be as prosperous as in previous years. The construction tasks of construction enterprises will be reduced and the competition will become more intense. In the face of the new situation, this study is carried out. This paper first summarizes the domestic and foreign strategic theory, according to the guidance of 22 Metallurgical Group Tianjin Construction Co., Ltd development strategy research. Secondly, using the PEST analysis method and the "five forces model", the paper makes a detailed strategic analysis of the external environment and industry competition structure faced by Tianjin Company, and sums up the external opportunities and threats that affect Tianjin Company. Thirdly, the internal environment of Tianjin Company is analyzed carefully and compared with its brother units to find out the advantages and disadvantages of Tianjin Company. By using SWOT matrix analysis method, combined with the advantages and disadvantages of Tianjin Company and the opportunities and threats faced by Tianjin Company, the development direction of Tianjin Company is clarified, and the guiding ideology, strategic objectives and general strategy of Tianjin Company are formulated. Finally, this paper determines the implementation strategy of Tianjin Company's development strategy, and combines with the actual situation of the enterprise, formulates the feasible strategy implementation safeguard measures. The purpose of this paper is to help Tianjin Construction Co., Ltd. 22 Metallurgical Group to determine the development ideas of enterprises, to formulate feasible medium- and long-term development strategies, to cultivate the core competitiveness of enterprises, and to help the companies to achieve sustainability and science in the new situation. Stable, healthy development, and finally achieve the goal of strong and excellent.
【學(xué)位授予單位】：燕山大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F272;F426.92

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