M房地產(chǎn)公司計劃管理問題研究
發(fā)布時間：2018-12-29 18:00
【摘要】：隨著我國房地產(chǎn)市場的發(fā)展壯大，大型房地產(chǎn)開發(fā)企業(yè)實施全國性戰(zhàn)略,跨區(qū)域進(jìn)行項目開發(fā)，如何在全國范圍內(nèi)選擇合適的項目、組織多個項目開發(fā)，并對多個項目實施有效控制，成為各個房地產(chǎn)商爭相研究的問題。另外，多個項目的各項計劃摻雜一起，管理幅度及難度都加大，導(dǎo)致各項目計劃達(dá)成率降低，進(jìn)而影響項目利潤制約公司發(fā)展，目前此問題已成為房地產(chǎn)開發(fā)企業(yè)亟待解決的管理問題。 隨著房地產(chǎn)行業(yè)的調(diào)控政策不斷加碼，宏觀產(chǎn)業(yè)政策、金融政策、土地政策等發(fā)生了一系列變化，都要求房地產(chǎn)行業(yè)提高自身管理水平。作為房地產(chǎn)精細(xì)化管理內(nèi)容關(guān)鍵點之一的計劃管理，其重要性正逐漸引起房地產(chǎn)企業(yè)的關(guān)注，對計劃管理能夠給企業(yè)帶來經(jīng)濟(jì)效益也在一定程度達(dá)成共識。 本文首先從計劃管理的行業(yè)發(fā)展背景展開，通過對宏觀及微觀經(jīng)濟(jì)環(huán)境的分析，引出“計劃管理課題”，而后通過對計劃管理概念及目的的闡述，說明計劃管理的必要性。通過對計劃管理的行業(yè)發(fā)展現(xiàn)狀的研究，推斷出計劃管理課題在房地產(chǎn)行業(yè)的重要地位。其次以M房地產(chǎn)公司為研究實例，從實踐檢驗真理的思路出發(fā)，對本企業(yè)計劃管理的組織部門、研發(fā)工具、管理現(xiàn)狀等內(nèi)容進(jìn)行逐一闡述，介紹現(xiàn)有計劃管理體系，查找、論證目前企業(yè)計劃管理體系存在的問題，并結(jié)合行業(yè)現(xiàn)狀進(jìn)行對策研究。 目前國內(nèi)房地產(chǎn)行業(yè)已然經(jīng)歷了高速的黃金發(fā)展十年，，后續(xù)的十年將是精細(xì)化管理、提升利潤、夾縫中求生的白銀十年，機遇正在逐漸減少，挑戰(zhàn)將會越來越多，國內(nèi)房地產(chǎn)行業(yè)必須從自身出發(fā)，提升管理精細(xì)化和標(biāo)準(zhǔn)化水平，研究計劃管理體系的運用及實施方式，建立計劃管理體系。計劃管理體系在房地產(chǎn)開發(fā)的全過程中由企業(yè)的全體員工參與運行，在計劃的編制與執(zhí)行的過程中,能夠使得壓力自上而下充分傳遞,明確團(tuán)隊中每個人的職責(zé),工作得以量化,合理的調(diào)配企業(yè)的資源,提高團(tuán)隊的工作效率，保證項目開發(fā)利潤。因此計劃管理作為現(xiàn)代科學(xué)的一項課題，是一項復(fù)雜的系統(tǒng)工程，需要更加深入的探討和研究。
[Abstract]:With the development of China's real estate market, large real estate development enterprises implement a national strategy, cross-regional project development, how to select appropriate projects in the national scope, organize a number of project development, And the implementation of effective control of a number of projects, become the issue of competing real estate developers. In addition, the various plans of many projects are mixed together, the management range and difficulty are increased, which leads to the reduction of the rate of project plan achievement, which further affects the development of the company under the control of project profits. At present, this problem has become an urgent management problem for real estate development enterprises. With the adjustment and control policies of the real estate industry constantly increasing, macro industrial policies, financial policies, land policies have undergone a series of changes, all of which require the real estate industry to improve its management level. As one of the key points of the fine management of real estate, the importance of planning management is gradually attracting the attention of real estate enterprises, and there is a consensus that planning management can bring economic benefits to enterprises to a certain extent. This paper starts from the background of the industry development of the planning management, through the analysis of the macro and micro economic environment, leads to the project of "plan management", and then explains the necessity of the plan management through the elaboration of the concept and purpose of the plan management. Through the research on the present situation of the development of the planning management industry, we infer the important position of the plan management subject in the real estate industry. Secondly, taking M real estate company as an example, starting from the train of thought of testing the truth in practice, this paper expounds the organization department, research and development tools, management status quo of the enterprise plan management one by one, introduces the existing plan management system and finds out, This paper demonstrates the problems existing in the enterprise planning management system, and studies the countermeasures combined with the current situation of the industry. At present, the domestic real estate industry has experienced a rapid gold development decade. The following decade will be a decade of fine management, enhanced profits, and a silver decade of survival. Opportunities are gradually diminishing and challenges will be increasing. The domestic real estate industry must improve the level of management refinement and standardization, study the application and implementation of the planning management system, and establish the planning management system. In the whole process of real estate development, the planning management system is run with the participation of all the employees of the enterprise. In the process of making and implementing the plan, the pressure can be fully transferred from top to bottom, and the responsibilities of everyone in the team can be clarified. Work can be quantified, reasonable allocation of enterprise resources, improve team efficiency, ensure project development profits. Therefore, as a subject of modern science, planning management is a complex system engineering, which needs more in-depth discussion and research.
【學(xué)位授予單位】：河北大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F299.233.4;F272
本文編號：2395177
[Abstract]:With the development of China's real estate market, large real estate development enterprises implement a national strategy, cross-regional project development, how to select appropriate projects in the national scope, organize a number of project development, And the implementation of effective control of a number of projects, become the issue of competing real estate developers. In addition, the various plans of many projects are mixed together, the management range and difficulty are increased, which leads to the reduction of the rate of project plan achievement, which further affects the development of the company under the control of project profits. At present, this problem has become an urgent management problem for real estate development enterprises. With the adjustment and control policies of the real estate industry constantly increasing, macro industrial policies, financial policies, land policies have undergone a series of changes, all of which require the real estate industry to improve its management level. As one of the key points of the fine management of real estate, the importance of planning management is gradually attracting the attention of real estate enterprises, and there is a consensus that planning management can bring economic benefits to enterprises to a certain extent. This paper starts from the background of the industry development of the planning management, through the analysis of the macro and micro economic environment, leads to the project of "plan management", and then explains the necessity of the plan management through the elaboration of the concept and purpose of the plan management. Through the research on the present situation of the development of the planning management industry, we infer the important position of the plan management subject in the real estate industry. Secondly, taking M real estate company as an example, starting from the train of thought of testing the truth in practice, this paper expounds the organization department, research and development tools, management status quo of the enterprise plan management one by one, introduces the existing plan management system and finds out, This paper demonstrates the problems existing in the enterprise planning management system, and studies the countermeasures combined with the current situation of the industry. At present, the domestic real estate industry has experienced a rapid gold development decade. The following decade will be a decade of fine management, enhanced profits, and a silver decade of survival. Opportunities are gradually diminishing and challenges will be increasing. The domestic real estate industry must improve the level of management refinement and standardization, study the application and implementation of the planning management system, and establish the planning management system. In the whole process of real estate development, the planning management system is run with the participation of all the employees of the enterprise. In the process of making and implementing the plan, the pressure can be fully transferred from top to bottom, and the responsibilities of everyone in the team can be clarified. Work can be quantified, reasonable allocation of enterprise resources, improve team efficiency, ensure project development profits. Therefore, as a subject of modern science, planning management is a complex system engineering, which needs more in-depth discussion and research.
【學(xué)位授予單位】：河北大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F299.233.4;F272
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