ACC房地產(chǎn)項(xiàng)目可行性研究
發(fā)布時(shí)間：2018-11-18 19:09
【摘要】：隨著A市城市化進(jìn)程加快,區(qū)域經(jīng)濟(jì)的發(fā)展將帶來更廣闊的空間和發(fā)展效應(yīng),房地產(chǎn)市場也必將迎來較大的發(fā)展空間。ACC項(xiàng)目的建設(shè)符合A市經(jīng)濟(jì)發(fā)展需要,對拉動(dòng)A市工業(yè)化經(jīng)濟(jì)發(fā)展,城鎮(zhèn)化健康穩(wěn)定發(fā)展起著極大的輔助作用。目前項(xiàng)目所在區(qū)域的開發(fā)氛圍逐步成熟,ACC項(xiàng)目的開發(fā),符合該園區(qū)物業(yè)供給的基本特征,有助于改善該區(qū)域商業(yè)服務(wù)配套物業(yè)結(jié)構(gòu)局部供給相對失衡,且充分利用了城市寶貴的土地資源,適應(yīng)了園區(qū)整體配套現(xiàn)代化的趨勢,也有利于城市總體規(guī)劃的具體實(shí)施。但由于房產(chǎn)行業(yè)投資大且回收期長,很容易受到宏觀經(jīng)濟(jì)和政策、居民收入和消費(fèi)心理的影響,其開發(fā)過程中容易出現(xiàn)很多不確定的風(fēng)險(xiǎn)和問題。一旦這些問題和風(fēng)險(xiǎn)造成開發(fā)方?jīng)Q策失誤,必將給其自身和社會(huì)帶來嚴(yán)重的浪費(fèi),因此對地產(chǎn)項(xiàng)目進(jìn)行可行性分析是非常有必要的。 筆者利用可行性研究的知識和理論對ACC房地產(chǎn)項(xiàng)目進(jìn)行可行性論證研究。首先,從國家和A市的宏觀經(jīng)濟(jì)和相關(guān)政策方面對地產(chǎn)項(xiàng)目進(jìn)行了剖析；接著從房地產(chǎn)市場發(fā)展和ACC項(xiàng)目市場競爭情況等方面對項(xiàng)目產(chǎn)品進(jìn)行了全方位分析,并根據(jù)實(shí)際調(diào)查取得的成果,對醒目的客戶進(jìn)行細(xì)分,對項(xiàng)目產(chǎn)品和功能進(jìn)行了合理的定位；隨之在項(xiàng)目財(cái)務(wù)分析、不確定性風(fēng)險(xiǎn)等方面對項(xiàng)目進(jìn)行了投資方面的可行性分析；最后得出ACC項(xiàng)目具有非常強(qiáng)的可行性的結(jié)論,對項(xiàng)目的運(yùn)營提供了可靠的實(shí)際參考價(jià)值。 本文在對ACC項(xiàng)目可行性研究的同時(shí),對項(xiàng)目的經(jīng)濟(jì)收益進(jìn)行預(yù)期估算。ACC項(xiàng)目地產(chǎn)的凈利潤約為38051萬元,凈利潤率為17.86%,投資凈利潤率為43.79%,項(xiàng)目保本銷售率為69.46%。根據(jù)項(xiàng)目本身的調(diào)查,項(xiàng)目銷售82%是非常樂觀的。財(cái)務(wù)分析對項(xiàng)目的運(yùn)行提供了較科學(xué)的建議,最終可以預(yù)見ACC項(xiàng)目的開發(fā)具有很高的價(jià)值。
[Abstract]:With the acceleration of urbanization in A city, the development of regional economy will bring wider space and development effect, and the real estate market will certainly usher in a larger development space. The construction of ACC project meets the needs of economic development in A city. It plays an important role in promoting the development of industrialization economy and the healthy and stable development of urbanization. At present, the development atmosphere of the area in which the project is located is gradually maturing, and the development of the ACC project accords with the basic characteristics of the property supply in the park, and helps to improve the relative imbalance of the local supply of the property structure of the commercial services in the region. It makes full use of the valuable land resources of the city, adapts to the trend of the modernization of the park, and is beneficial to the implementation of the overall urban planning. However, because of the large investment and long payback period in the real estate industry, it is easy to be affected by the macro economy and policies, residents' income and consumption psychology, so it is easy to appear many uncertain risks and problems in the process of development. Once these problems and risks cause the decision error of the developer, it will bring serious waste to itself and the society, so it is necessary to analyze the feasibility of the real estate project. The author uses the knowledge and theory of feasibility study to study the feasibility of ACC real estate project. First of all, from the state and A City macro-economic and related policies to analyze the real estate projects; Then from the real estate market development and ACC project market competition and other aspects of the overall analysis of the project products, and according to the results of the actual investigation, the prominent customer segmentation, The product and function of the project are positioned reasonably; Then the feasibility analysis of project investment is made in the aspects of project financial analysis, uncertainty risk and so on. Finally, the conclusion that ACC project has very strong feasibility is obtained, which provides a reliable practical reference value for the operation of the project. While studying the feasibility of ACC project, this paper estimates the economic benefit of the project. The net profit of real estate of ACC project is about 380.51 million yuan, the net profit margin is 17.86, and the net profit margin of investment is 43.79 percent. Project capital preservation sales rate is 69.46. According to the project itself survey, project sales 82% is very optimistic. Financial analysis provides more scientific suggestions for project operation, and it can be predicted that the development of ACC project is of high value.
【學(xué)位授予單位】：西南交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F299.233.4
本文編號：2340916
[Abstract]:With the acceleration of urbanization in A city, the development of regional economy will bring wider space and development effect, and the real estate market will certainly usher in a larger development space. The construction of ACC project meets the needs of economic development in A city. It plays an important role in promoting the development of industrialization economy and the healthy and stable development of urbanization. At present, the development atmosphere of the area in which the project is located is gradually maturing, and the development of the ACC project accords with the basic characteristics of the property supply in the park, and helps to improve the relative imbalance of the local supply of the property structure of the commercial services in the region. It makes full use of the valuable land resources of the city, adapts to the trend of the modernization of the park, and is beneficial to the implementation of the overall urban planning. However, because of the large investment and long payback period in the real estate industry, it is easy to be affected by the macro economy and policies, residents' income and consumption psychology, so it is easy to appear many uncertain risks and problems in the process of development. Once these problems and risks cause the decision error of the developer, it will bring serious waste to itself and the society, so it is necessary to analyze the feasibility of the real estate project. The author uses the knowledge and theory of feasibility study to study the feasibility of ACC real estate project. First of all, from the state and A City macro-economic and related policies to analyze the real estate projects; Then from the real estate market development and ACC project market competition and other aspects of the overall analysis of the project products, and according to the results of the actual investigation, the prominent customer segmentation, The product and function of the project are positioned reasonably; Then the feasibility analysis of project investment is made in the aspects of project financial analysis, uncertainty risk and so on. Finally, the conclusion that ACC project has very strong feasibility is obtained, which provides a reliable practical reference value for the operation of the project. While studying the feasibility of ACC project, this paper estimates the economic benefit of the project. The net profit of real estate of ACC project is about 380.51 million yuan, the net profit margin is 17.86, and the net profit margin of investment is 43.79 percent. Project capital preservation sales rate is 69.46. According to the project itself survey, project sales 82% is very optimistic. Financial analysis provides more scientific suggestions for project operation, and it can be predicted that the development of ACC project is of high value.
【學(xué)位授予單位】：西南交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F299.233.4
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